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1776: The Fort That Saved America
Do Veterans live there today?
Can they help enrich Red Hook’s
Tomorrow?
Project Fort Defiance, Red Hook, Brooklyn
John Kirbow Bill Knight Carolyn Ristau William Keltie
Track: Sustainability Track
App Designation: Most Innovative App
• We know that Veterans with motivation, knowledge, & skills live in Red
Hook.
• We also know that an abundance of “human capital” – of skills and
knowledge” – exists across residents within this community.
• We have a ‘platform’ for assessing the needs across the area, as well as
the skills and knowledge. Veterans help start and carry this process
Introduction. Complex realities of poverty, marginalization, neglect,
and a lack of transparency and inclusion have long plagued communities across the
US, and we are seeing the consequences.
Communities, residents, and veterans can be the solution.
• Veterans can be trained to make this a
sustainable process. As we know from
Iraq and Afghanistan, many can adapt to
local cultures. This is especially true in
their own neighborhood.
• From there, we ‘branch out’ and identify
the skills and knowledge of lifetime
residents, Veterans and community
leaders, youth, seniors, tradespeople,
self-taught finance experts, musicians,
artists, entrepreneurs, and many others
We have a process for not only
assessing the communities’
needs, but finding and mapping
its ‘human capital’. We link the
needs with the local skills and
knowledge, to create solutions.
Methods and Models
We work through the local culture, with the community, to
identify these needs and skills. Core process, but no ‘rigid
blueprint’ – it adapts to and respects local realities.
• Core Team members already identified; research fieldwork is in
development
• The community helps ‘map’ itself, making people part of this process
of identifying and linking skills and needs - and hence, part of their
own solution.
• Information technology allows this to be shared transparently with
entire community
Proof of Concept
Objective of our Proof of Concept: We connect skills and ideas
across the Red Hook community, so that it can define some of its
own projects, paid work, skills training, and solutions to its
problems. A community fund allows these ideas to be locally
owned and decided on, by the community, from the ground up. It
will be the reverse of ‘Trickle-Down Philanthropy’, and repeatable
in other communities.
Target Audiences and Markets
• Traditional funders (especially foundations and local donors) as well as Venture
Philanthropists, who wish to see innovative, bold and replicable ideas done to
scale across the US
• Veterans advocates (people and organizations). With untapped motivation, skill
and underutilized abilities, veterans are one of the most underutilized,
underemployed groups in our country – this is therefore one of our main audiences
and markets.
• Incoming and existing real estate firms who wish to better understand and connect
with the communities they are in, especially in gentrified and marginalized areas.
• Nonprofits and Community-Based Organizations -mainly for partnering to serve
the needs of their area
• Local and city-wide businesses who wish to conduct respectable CSR and invest in
good ideas
• The general public, through long-term Crowdsourcing
What We Are Asking
To launch this proof of concept, we are asking for $5,000 in seed capital,
as a worker and trainer fund for the ‘veteran and community mapping /
mobilization’ phase.
• Our main objective is to demonstrate our concept and promote it
• Future project funds could come later from various target market segments.
• Future funding would chiefly go to the community itself, through a process of
participation and voting, in which residents are involved with local projects they
want funded
We work with the area’s Veterans to create a ‘Train-the-Trainer’
platform, to make this into a process repeatable across neighborhoods.
Through this 'horizontal platform' , veterans – as well as other skilled
workers - find pathways of stability as they help build their communities
Residents and Organizations are primary stakeholders in their
community – they have ongoing interest in sustainment
It will be an ‘incubator’ environment across the community itself – ways
and ideas to improve it will be in no short supply
Road to Sustainment and Scale

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Smartpitchpresentation

  • 1. 1776: The Fort That Saved America Do Veterans live there today? Can they help enrich Red Hook’s Tomorrow? Project Fort Defiance, Red Hook, Brooklyn John Kirbow Bill Knight Carolyn Ristau William Keltie Track: Sustainability Track App Designation: Most Innovative App
  • 2. • We know that Veterans with motivation, knowledge, & skills live in Red Hook. • We also know that an abundance of “human capital” – of skills and knowledge” – exists across residents within this community. • We have a ‘platform’ for assessing the needs across the area, as well as the skills and knowledge. Veterans help start and carry this process Introduction. Complex realities of poverty, marginalization, neglect, and a lack of transparency and inclusion have long plagued communities across the US, and we are seeing the consequences. Communities, residents, and veterans can be the solution.
  • 3. • Veterans can be trained to make this a sustainable process. As we know from Iraq and Afghanistan, many can adapt to local cultures. This is especially true in their own neighborhood. • From there, we ‘branch out’ and identify the skills and knowledge of lifetime residents, Veterans and community leaders, youth, seniors, tradespeople, self-taught finance experts, musicians, artists, entrepreneurs, and many others We have a process for not only assessing the communities’ needs, but finding and mapping its ‘human capital’. We link the needs with the local skills and knowledge, to create solutions.
  • 4. Methods and Models We work through the local culture, with the community, to identify these needs and skills. Core process, but no ‘rigid blueprint’ – it adapts to and respects local realities. • Core Team members already identified; research fieldwork is in development • The community helps ‘map’ itself, making people part of this process of identifying and linking skills and needs - and hence, part of their own solution. • Information technology allows this to be shared transparently with entire community
  • 5. Proof of Concept Objective of our Proof of Concept: We connect skills and ideas across the Red Hook community, so that it can define some of its own projects, paid work, skills training, and solutions to its problems. A community fund allows these ideas to be locally owned and decided on, by the community, from the ground up. It will be the reverse of ‘Trickle-Down Philanthropy’, and repeatable in other communities.
  • 6. Target Audiences and Markets • Traditional funders (especially foundations and local donors) as well as Venture Philanthropists, who wish to see innovative, bold and replicable ideas done to scale across the US • Veterans advocates (people and organizations). With untapped motivation, skill and underutilized abilities, veterans are one of the most underutilized, underemployed groups in our country – this is therefore one of our main audiences and markets. • Incoming and existing real estate firms who wish to better understand and connect with the communities they are in, especially in gentrified and marginalized areas. • Nonprofits and Community-Based Organizations -mainly for partnering to serve the needs of their area • Local and city-wide businesses who wish to conduct respectable CSR and invest in good ideas • The general public, through long-term Crowdsourcing
  • 7. What We Are Asking To launch this proof of concept, we are asking for $5,000 in seed capital, as a worker and trainer fund for the ‘veteran and community mapping / mobilization’ phase. • Our main objective is to demonstrate our concept and promote it • Future project funds could come later from various target market segments. • Future funding would chiefly go to the community itself, through a process of participation and voting, in which residents are involved with local projects they want funded
  • 8. We work with the area’s Veterans to create a ‘Train-the-Trainer’ platform, to make this into a process repeatable across neighborhoods. Through this 'horizontal platform' , veterans – as well as other skilled workers - find pathways of stability as they help build their communities Residents and Organizations are primary stakeholders in their community – they have ongoing interest in sustainment It will be an ‘incubator’ environment across the community itself – ways and ideas to improve it will be in no short supply Road to Sustainment and Scale

Editor's Notes

  1. Image courtesy of: http://content.stamen.com/files/red-hook.png Link to Behavioral Terrain and ‘Innovation on the Homefront’: http://www.behavioralterrain.org/innovation-on-the-homefront-veterans-communities--the-build-america-incubator.html Slide 1: Presentation Length: 6-8 Slides, including your cover slide. Text set against an appropriate background?? NB Develop script for John’ commentary on revised 1 minute Video to be shot in RH
  2. State the problem and your solution (similar to your 1 minute pitch) In revised video maybe include 3 x 2-3 second sound bites by RH residents tp reflect these 3 issues e.g. “no one asks my opinion” . “nobody offers guys like me work”. “men never ask a woman what women want” BK My suggestion is that John should change the focus of video, presentation to SmartPitch ONLY (NOT KAPLAN) from the community as a whole to the Veterans…….as a first micro more manageable project. This process allows for changes of plans….so if he finds vets to work with, well and good!.....but if he can’t use vets he can next focus on another group, e.g. women or youth…..before extending to other groups and eventually the whole community. Politically too this may be a good idea as he won’t appear to be challenging groups like RHI ….but to begin withsimply focusing on a group that no one else is. Note: top sentence a paraphrase of a quote from Asset Building & Community Development, Green & Haines….if anyone asks
  3. Photos courtesy of ‘Brooklyn War Stories’, the Brooklyner. http://bklynr.com/red-hook-war-stories/ , and my website, http://www.behavioralterrain.org/
  4. Describe your target audience and market.
  5. Describe your target audience and market.
  6. Describe your target audience and market.