The document outlines Smart-Drop, an independent door drop planning and buying service in the UK that focuses on targeted distribution to specific audiences using postcode units. It presents two distribution options for reaching 1,364 target households in the RH13 9 area, comparing smart-drop distribution to traditional methods, highlighting better penetration and lower costs. The document encourages potential clients to contact the Letterbox Consultancy for a free analysis of their distribution plan.

1. The UK’s only truly independent, impartial door drop planning and buying service
SMART-Drop
Highly targeted door drop distribution –
Planned using postcode units and carried out in
clusters of 150-200 households

2. The UK’s only truly independent, impartial door drop planning and buying service
Identify and agree the target audience - MOSAIC

3. The UK’s only truly independent, impartial door drop planning and buying service
Analyse agreed area of geography and identify postal sectors
unsuitable for traditional door to door distribution

4. The UK’s only truly independent, impartial door drop planning and buying service
Consider value of SMART-Drop vs traditional postal sector door drop
Brief: Reach 1,364 target households in RH13 9
Option 1 – Sector level distribution
- RH13 9 – 3,643 households – 37.44% penetration
- £60 per 000’ = £218.58
Option 2 – SMART-Drop distribution
- RH13 9 – 1,750 households – 79.94% penetration
- £75 per 000’ = £131.25
Same target households reached for less money and with less print

5. The UK’s only truly independent, impartial door drop planning and buying service
Consider sub-sector distribution options
- Solus - Shared
- Free newspaper - Yellshare

6. The UK’s only truly independent, impartial door drop planning and buying service
SMART-Drop
Contact The Letterbox Consultancy today for a free
analysis of your distribution plan
01992 637333
sales@letterboxconsultancy.co.uk