Creating a great company culture is about making a lasting impact on your employees. You already know the basics: show your team respect, let your team know you care, make your team feel like they belong. You also know that those tasks are much easier said than done. In this webcast, Wonolo’s vice president of people and culture, Katie Evans-Reber, will share her insights on creating a great company culture, as well as guidance on keeping workers safe and engaged, from your warehouse to your corporate office. Evans-Reber will present on a variety of topics, including: -How the HR landscape has changed in light of COVID-19 -What company culture is (and what it isn’t) -How to measure success -The four pillars of any great culture -What other great companies are doing

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From Contingent to Corporate:
Creating a Great Culture for All Workers
Wonolo

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Legal Disclaimer
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chat, are disclosed publicly and you make such disclosures at your own risk.
Wonolo Inc. doesn’t provide legal, tax, accounting, or financial advice. This material has
been prepared for informational purposes only, and is not intended to provide, and should
not be relied on, for legal, tax, accounting, or financial advice.
You should consult your own legal or other professional advisors to address specific facts
and circumstances and before engaging in any transaction. Wonolo Inc. is not responsible
for any decisions made based on the information presented through this meeting or through
materials circulated as part of this meeting.
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Source:

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About Katie Evans-Reber
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● Currently serves as Vice President of
People and Culture at Wonolo.
● Prior to Wonolo, Katie led teams at Gusto
and Textainer.
● Led two organizations to Great Places to
Work certifications and 5 list placements.
● Featured in Forbes, HR Daily Advisor,
HR.com, HrTech Cube (and many others).
● Holds SPHR and SHRM-SPC certifications.
● Passionate about serving people and
creating a safe and inclusive workplace.

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Our Story
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Wonolo stands for Work Now Locally.
We began our journey trying to solve two problems:
help businesses find qualified workers on demand
and help workers find flexible, fulfilling job
opportunities.
Since 2014, we’ve grown from a startup incubated
in Coca-Cola’s warehouse to an advocate for
quality-of-life programs in Washington, D.C. With
every hard-won lesson we get closer to our goals.

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Our Vision
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We recognize the barriers that make it difficult for
people to find fulfilling work and for companies to
find quality workers.
We believe that there’s a better way to connect
people and jobs. A transparent way that trusts
people from diverse backgrounds. And a versatile
way that provides flexibility for the dreamer and
consistent work for anyone who wants stability.
We’re passionate about solving these problems with
a technology platform that empowers people to
choose work that works for them, instead of the
other way around.

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Agenda Post-COVID HR Landscape
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What is Culture?
Framework for Evolution
What Are My Peers
Doing?

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The Post-COVID HR Landscape
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Where We Work
Office vs. Anywhere
When We Work
9 to 5 vs. Anytime
Why We Work
Pension vs. Purpose & People
It’s an understatement to say “everything has changed”

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Your Workers
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What was the best job
you ever had?
Why?

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“In this ever-changing society, the most powerful and
enduring brands are built from the heart. They are
real and sustainable. Their foundations are stronger
because they are built with the strength of the human
spirit, not an ad campaign. The companies that are
lasting are those that are authentic.”
– Howard Schultz, CEO, Starbucks

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What Culture Isn’t?
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Ping-Pong Beer & Wine Snacks

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8 Culture Styles (according to Harvard Business Review)

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Design Thinking
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Four key components of culture
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Values
1 2 3
Environment People
4
Norms
These should be what guide actions within your company

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How do I know if we’ve created
an engaging and safe culture?
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Case study: Wonolo
“Wonolo is a company
that genuinely
cares about its
employees. They
are transparent, from
initiatives to financial
reporting and company
culture is paramount.”
Employee Glassdoor Review
KEY ACCOUNT MANAGER
SEGMENT
HR & Staffing
INDUSTRY
Technology
4.9
GLASSDOOR
RATING
99%
APPROVE OF THE
CEO
5
GREAT PLACES
TO WORK
AWARDS

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Culture at Wonolo
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We are on a
mission to help
people
1 2 3
We obsess about
connection and
alignment
We work hard and
celebrate results
4
We promote from
within
Source:
With a Glassdoor rating of 4.9 and an employee retention rate of nearly 92%, culture is a key component
of Wonolo’s employment brand.
Values Environment People Norms

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Case study:
INDUSTRY
Retail
100%
JOB FILL
RATE
94%
APPROVE OF THE
CEO
SEGMENT
Drug & Health Stores
“Workers go back
because their team
treats them with the
"see you again
tomorrow" attitude. I
think they ultimately
feel a sense of
belonging.”
Brooke Coyle
KEY ACCOUNT MANAGER, WONOLO
4.6
RATING FROM
WORKERS

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Engagement at Eyemart Express
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Clear warehouse
value proposition
1 2 3
Clear and visible
TEAM goals
Treat all workers
the same,
regardless of their
employment type
4
Show appreciation
and respect to
their workers
Source:
Eyemart Express is great at keeping its workforce engaged, and it’s one of the Wonoloer community’s
favorite companies to work for, always making them feel like they are a part of the family.
Values Environment People Norms

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Case study: Meal-kit Company
INDUSTRY
Manufacturing
97%
OF WONOLOERS
WOULD WORK
THERE AGAIN
94%
OF WONOLOERS
SAID IT WAS
CLEAN AND SAFE
92%
OF WONOLOERS SAID
THEY WERE TREATED
RESPECTFULLY AT THIS
JOB SITE
SEGMENT
Food Products

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Safety at the Meal-Kit Company
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1 2 3
Removed 50% of
the work areas
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Source:
They are excellent at keeping its workforce feeling safe in a post-COVID environment, going the extra mile
to assuage anxiety and stress for their onsite workers.
Reduced
headcount to 50%
of occupancy
Values Environment People Norms
Sick leave: no
questions asked
Safety over
revenue

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Takeaways
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The world as we know it
is forever changed, and
it’s imperative your
company culture
changes with it.
1 2 3
There are myriad things
you can implement today
to help improve your
company culture. Don’t
be afraid to try
everything!
The key components of a
strong company culture
are values, environment,
people, and norms.

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Thank you!
Questions?
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