D Global CompanyProfile: Hard
Rock
Cake
What IS *^Rerationn
ñfanagement*
Organizing to Produce Goods
and
Services
Why Study OM?
What Operations Managers Do
“ ssential nctions:
DMarketing - generates demand
Production/operations creates
the prod'uct
D FinancKaccounting — tracks
how well the organization is doing,
pays hills, co//ec/s the money
OM is oneoŁ three ma)or functions
(marketing, finance, and
operations) oŁ any organization
D OM in such a costly part oŁ
on organization
14.
Marketing
Option
Finance/
Accountin
g Option
OM
Option
Increase ReducaReduce
SalBG Finance Production
Current
Revenue 50°/
Costs 509a Costs 20%
S
aga
s 5100,000 $150,000 5100,000 5100,000
Cost of Goods —80,000 —120,000 —80,000 —64,000
Gross Margin
Finance Costs
Subtotal
Taxes at 25°/
20,000
—
6,000
14,00
0
—3,500
30,000
—
6,000
24,000
—6,000
20,000
—
3,000
17,000
—1,250
36,000
—
6,000
30,00
0
—7,500
Contribution $10,500 518,000 $12,750 5 22,500
16.
Fen Decision
Areas
Cftapte
r
Design ofgoods and services
Managing quality
Process and capacity
cfesign
Location strategy
Layout strategy
Human
resources and
joh design
Supply chain
management
inventory
management
Schecfczfing
5
6, Supplement 6
7, Sopp/ement 7
8
9
10, Supplement 10
11, Supplement
11
13, 15
17
Table 1.2
17.
Design of goodsand
services
ofI'er*
How should we design tftese
products
How do we be/ine quality
D Who is responsible for quality
Table fl.2
(cont.)
18.
What process andwhat capacity will
these products require?’
What equipment and technology is
necessary for these processes*
Where should we put the daci/ft *
* On what criteria should we base
fhe
Tocafion cfecision*
19.
How should wearrange the aci4ty
How large must the facility be fo
meef
our plant
How do we provide a reasonable
worA
environment?
for much can we expect
onr employees to produce*
Table fl.2 (cont.)
20.
Should we makeor huy this component?
Who are our supp/iers ancf who can
integrate into our e-commerce
program?
How much inventory of each item should
we haze*
D When cfo we re-order?'
Table 1.2 (cont.)
21.
Are are Setterof keeping people
or
ff›e payroll during slowdowns
Who is responsible for maintenance*
L
V When to we to maintenance
Table 1.2 (cont.)
Division of/ador (AdamSmith
1776; C•harles Babbage 1852}
Sfanrfardized parts (Whitney 1800)
Scienti/ie /tfanagement (Taylor
1884) Coordinafe‹:/ assem6/y line
(Ford/
Sorenson 1913)
GanN charts {GanN 1916)
6fofion study (Franh and Killian Gilbreth
1922)
Qualify contro/ (Shewhart 1924;
Oeming Y950}
26.
Computer {4fanasoff 1938)
DCPM/PERT (DuPont 1957)
Material requirements p/anning (Orlicky
1960)
lz Computer aided cfesign (CAD 1970)
Flexible manufacturing system (FMS 1975)
D Baldrige Quality Awards (1980)
D Computer integrated manufacturing g
j
C/oda/izafion {1992}
lz Internet (1995)
27.
Born J765, diedJ825
In J798, received
government
contract to make 10,000
mookefs
Il4usket yarts could be used:I in
any
musket
28.
Known ao ’fatheroT scienfffio
management’
In 1881, as chiel'engineer for
Midval Sleek, stoc/iec/ how
tasks were done
Began first motion and lime
studies
Created efficiency principles
29.
Matching emp/oyees toright/o6
Providing the proper training
D Providing proper work
methods and tools
D Establishing legitimate incentives
for work to be accomp/isf›erf
Born 1863; died:I1 4
In J903, createrf Form:I
Motor Company
In 9 3, first used moving assembly
line to make Model T
D Unfinished product moved by
conveyor past worh station
Paid workers very weTT for t911
($5/day!)
32.
born J900,’ diedJ993
Engineer and physicist
Cre‹::Iited with teaching Japan
qoaHfy control methods in
post
Used statistics fo analyze
process
34.
From
Low bid purchasing
DLengthy product
devslopmeaf
“ Sfanc/ard
producfs
Joó specia/izaf/on
r«
“ C/oóa/ Focus
lost-in-ffme
Supply chain
partnering
Development
,
afiiances
D Mass
costomizafion
“ 5mpow’ere‹:/
emp/oyees, teams
A ftrihutss aI Goods
(Tangible Product)
Can Be reso/d
Can be ineentoried
Some aspects of quality
measurable
Se/ling is ‹distinct f'rom
production
Product is transportable
Often easy to automate
Revenue generated primarily
from iaflpif›le product
An ihufes of Semices
(/nfangi6/e Product)
/?ese//ing unusual
Difficult to inventory
Qualify difficult fo measure
Provider, not product,
‹men transportable
Site of facility important for
customer Gonfacr
o v e n difficult to automate
/?evenue Benerated primarily
from the intarigibJe service
Yable 1.3 „
39.
100°/+ 75 5025 0 25 50 75 100%
I I 1 1 1 1 I I I
Percent of Product that is a
Good
Percent of'Product that is a Service
Figure 1.4
Professional
and Business
Services
Finance,
Information,
Rea/ Estate
Food,Lodging,
Entertainment
Public
Administration
Sne/iing andf Sne//ing,
ky'aste
Management, Pitney-Bowes
10.1
Citicorp, American Express,
Proi:lent/a/, Aetna, Gramme/
Crow, EDS, IBM
Olive Car‹:fen, ffarcf Rock Cake,
Motel 6, Stilton Hofe/s, Walt
pisney, Paramount Pictures
U.S., State of Alabama, Cook
County
9.
6
8.5
4.6
Table 1.4
45.
Manu(acturing Genera/ Electric,Ford,
U.S. Steel, Intel
Becfife/,
Afcoermoft fling
Ranch
Homestake Mining
Constructio
n
›4grfco/fure
Mining
Seob
z
Penren£ofef/
obs
Service
ñfanofactorin
g
78.6%
21.4%
11.5
7.9
1.6
0.
4
Table 1.4
46.
Past
nafiona/
focus
Batch (large)
shipmanls
Reliable wor/dwicfe
communicationancf
fransportafion nenvorks
Short product lifa cyc/as
and cost of capital puf
pYassure on redu£tng
inventory'
Supply ctiain competition
requires that suppliers be
engaged in e focus on the
end cus lamer
Global focus,
moving
production
offshore
performance
partners,
Figure 1.6
47.
Past
I.engthy
Stancfardize
d
Job
specializatio
n
Shorter /ifé cycles,
Internet,rapid international
communication,
compufer- aicfecf cfesign,
and infernationa/
collaboration
Affluence and worldazide
markets; increasing/y
fiexihte production
processes
Changing sociocu/ture
milieu,' increasingly a
knowledge and
infbrmation society
Papirf
procfucf
development,
alliances,
collaborative
d sjgns
Class
with added
emphasis on
quality
Empowered
employees,
teams, and
lean production
Figure 1.6
48.
Past
focu
s
Environmental issues, ISO
14000,increasing disposal
CO5£S
Ethics not
af
rorefronf
Businesses operate more
open/y,' pu6/ic and gfoda/
reriew' of ethics; opposition
fa child labor, bribery,
po//ution
fnrirnnmenta/iy
sensitive
pmduction, green
materials,
remanu lecturing
ffigh ethica/
responsi6i/
ify
expeczecf
Figure 1.6
49.
Global focus
IN Josf-in-lime
performanceSupply chain
partnering Rapid proc:Iuct
c/evefopment Mass
costomfzation Empowered
employees
IN Environmentally sensitive
produCtlon
IN Ethics
50.
Productivity is tf›erafio of outputs (goods
and services) c/imicfecf by the inpufs
(resources such as Iahor and capital)
the od/ective s to mprove
#zo#vc1v‹tyT
IAi 0 nt Note!
Production Is a measure of output
only aziz/ not a measure of efficiency
Stop requiring
signatures oncrezf/f
card purchases under
$25
Saved 8 seconds
per transaction
Change the size of the ice
scoop
he›v espresso machines
Sared 14 seconds
per drink
Saved 12
seconi:is
per shot
Units pmducad
Input used
Measureof process improvement
Represents ootpot re/ative to input
Only through productivity increases can
our standard of living improve
Basic education appropriatefor the
lahor force
“ Diet obtfie labor force
Social overhead that makes IaL›or
available
Maintaining and enhancing skills in
the midst oLrapidly changing
technoTopy and knowTe6pe
68.
10. square yds
20square yds
ź'4 square yds
ț
t İ
e gr+water ț
ł
j
ąn
TOO
. k le less than
100
h ie equal Ø 100
Ftguæ
1.a
D Typically la6or
intensive
E1Frequently focuser/ on
unique
individual affribufes or z/esires
Offen an inte//ectua/ task performerf
6y
professionals
a onen difficult to mechanize
Often difficult to evaftfate for quality
71.
improvement
s: IN Reviserffhe menu
Designed mea/s for easy preparation
D Shifted some preparation to
suppliers D Efficient layout and
automation
0 training anrf emp/oyee
empowerment
73.
dexeToping and producingsafe,
quality products
IZ Maintaining a clean
envïronment Providing a safe
workplace Honoring community
commitments