Slidedeck for The Content Accelerator Blueprint by Chris Rudolph

Editor's Notes

1. It is so good to be here with you all today. We’re going to be talking about content acceleration today, but before we dive in, I want to give you the opportunity to learn a little more about me.
2. “I only have 30 minutes with you…what can I share that can will change your life?” “Chris, I thought I was in a session about content creation? How is this going to change my life?” To me, content creation is more than just shooting a video, typing a blog post, increasing sales or making your boss happy. It’s much deeper than this…it’s not just about business, it’s about your lifestyle, your health and your relationships.
3. How would your life be different if you were able to reduce your work week by 5-10 hours a week? What would that do for your health? And for your relationships? And what if you didn’t have to create every piece of content yourself and you were able to empower subject matter experts at your company to create content for you? What would that do for your brand? How good would they feel after you made them the hero? How good would you feel?
4. Now if any of this resonates with you so far, then framework I’m about to share could change your life.
5. Today, I’m going to share with you how to accelerate your content creation, without all the stress. During this session, you’ll discover the power of The Content Accelerator Blueprint; a one-sheet framework that will help you and your team create better blog posts, videos, online courses, lead magnets and webinars, fast!
6. Does anyone here find creating content difficult or frustrating? As I thought about this, I immediately remember something that my mentor, Taki Moore, said to me about a year ago…
7. If you don’t have an effective content framework in place…I’m guessing you’re probably not creating engaging content consistently. And there are probably 3 main reasons for this… #1 it’s hard to find the time with all the meetings, emails and TPS reports #2 it’s difficult to figure out what to write or say (for many it’s hard to be creative under pressure) #3 it’s discouraging to hit publish and have only a few people liking, commenting or sharing it.
8. If your content creation is inconsistent (or not very good), the end result is that either your prospect pipeline dries up or your boss fires you. Definitely not something I want to see happen to you.
9. But if you get this right…*you’ll be creating content faster, more consistently and more people will be liking, commenting and sharing it…and this will allows you to leave the office on-time (or even early).
10. And the end result is that your prospect pipeline is full, the profits are flowing in and you become the hero of your company. Know who wants that?
11. Before getting to the How-To’s, I want to share my personal journey with content creation. First of all, I find it ironic that I’m up here teaching on content creation, mainly because creating content doesn’t come naturally for me at all…it’s actually really, really hard! I used to schedule time in my calendar to create a blog or video and when the time slot came, I would first set the mood; shut out all electronic distractions, put on my favorite playlist, grab my favorite warm beverage and sit down at my laptop, ready to create a masterpiece…fast forward 5 minutes…
12. and I’m staring at a blank computer screen and trying to resist the urge to click on Facebook. Anyone else been there? So, in other words, I had a difficult time figuring out what content to create and how to create it in a way that didn’t take multiple hours or days.
13. Then I discovered a framework for content creation that eventually evolved into The Content Accelerator Blueprint. With it, I’ve created over 200 videos for an online coaching program I have for digital marketers. I’ve created several effective lead magnets. I am now getting more into blog posts and recently even videos…which if you know me, is way…way outside of my comfort zone.
14. There are 5 keys for creating engaging content, fast!
15. Key #1 Use A Framework: Having a content framework is kind of like the process of building a house…anyone ever built their own house? Basically, the builder does the difficult stuff; creating the blueprint and putting up the white box structure. And you get to do the fun part; picking out the furniture, paint colors and appliances. Think of your content framework as doing the difficult stuff for you while you get to do the fun part. Contrary to what you might think, a framework actually doesn’t limit your creativity, it actually expands it. When you have a framework, it actually frees you up to freestyle.
16. Key #2: Be Human-If you’re someone who represents a bigger brand, as I go through this blueprint, you may start thinking, “This kinda seems personal brand-ish, how does this apply to us?” Ya know, I would probably agree with you. But I’ve attended several top marketing conferences in the past couple of years, and what’s the major theme that keeps coming up? Big brands need to get more more personal…they need to “humanize” the brand. So in my opinion, all brands, regardless of size need to think and communicate like a personal brand.
17. Key #3 Kick Jargon To The Curb: “Have you ever had a conversation with someone who uses big words and insider jargon…just to let you know they’re above you and you’re not one of them?” How does that make you feel as a human being? If you haven’t had that experience yet…here’s what you should do…after this session, go visit your doctor, your mechanic or someone from your IT helpdesk and then report back☺ If we create content with big words and insider jargon, all we’re doing is making people feel bad, which causes them to disengage with us. Bottomline: our content doesn’t improve our results, it actually may make the situation worse. I’m a big personal development person, I read at least one book a month and listen to lots of podcasts. Have you ever noticed how the most effective experts in any field take complex things and communicate them in simple terms.
18. This was something one of my favorite authors and speakers said recently that really drives this point home…
19. Key #4 Turn Questions Into Content: Think of all the questions you or your brand receive in a given month (could be via email, social media comments, voicemails or in-person meetings)…do you ever get asked the same questions over and over again? And have you ever created a blog post or video answering these questions? What would happen if the next time you (your brand) received that question, you just sent them a link to a post that answered it? How much time would you save? How much money would you generate?
20. Key #5 Use the KISS Method: As we dive deeper into the Blueprint in the next few minutes, you might find yourself thinking…“this whole Content Accelerator thing seems kinda simplistic?” You know what else seems a little simplistic and boring? *Google (Show a google.com homepage).
21. “Simple Scales”
22. Now compare Google to it’s competitor, Yahoo (who used to be bigger and better)...who do you think is winning now? If you want to scale and mobilize your army of subject matter experts within your organization, it needs to be SIMPLE.
23. Colors
24. We’re going to be moving quickly, so I’m going to share an example of how I filled out this frame for a lead magnet I have called The Email Freedom Blueprint.
25. Engage the right brain and tell a customer or personal story of transformation
26. Common Questions / Objections: “If we used this for every blog post or video, would our audience start to notice the repetition and tune out? Maybe, if this is the only type of post you use. Remember, this is one type of post out of hundreds of different options (ex. Interview, FAQ, Story, etc.). But if you use this once a month or once a week amidst all the other types of content, I highly doubt your audience will even know. “Chris, did you just use this the framework for your presentation?” YES