In our world of 7 billion, 1 billion are hungry, while a roughly equal number suffer from obesity, diabetes, and other health issues related to “overnutrition.” TABLE FOR TWO rights this global food imbalance by addressing these opposing issues through a unique “calorie transfer” model.
5. How it works
5
Healthy
TABLE FOR TWO meal
25¢ = 1 meal
Warm School Lunch
• 20 cents(80%):
To be used to provide 1 school lunch
• 5 cents(20%):
Stay at TFT for operation
6. Which one would you choose?
6
Healthy TABLE FOR TWO
Chicken & vegetable soup
Burger, fries and coke..
or
1 School
lunch!!
7. “This Side” of the Table
7
Schools
Corporate Cafeterias
Move Beyond the
Traditional Vending
Machine
Effective Cause Marketing
Restaurants
Vending Machines
Effective & Highly
Visible CSR
Students Lead the Way
Socially Conscious &
Healthy Brand Image
Consumer Products
TFT i-phone application
(automatically identify
calories!)
8. “The Other Side” of the Table
8
Africa
Uganda
11,000
*# of students
supported by the TFT
school meal program
Rwanda
621
Tanzania
10,500
Kenya
On the other side of the
table, children receive nutritious
school meals.
Ethiopia
17,000
North America
Support to provide healthier school lunches
Asia
Creating change in Myanmar
Nutritious school meals transform
education & the community
9. What is so special about TFT?
9
1.Anyone can participate
– Everyone eats lunch
– Allows you to think and eat well while doing good for society
2.Win-Win
– One does good for oneself and for another less fortunate
– Helps companies promote healthy eating and aligns with wellness initiatives
3.Simple concept
– One for one
– $0.25 is sufficient to provide one school lunch
4.Easy to implement
– Simply identify healthy menu items, designate and label these as TFT meals,
and keep track of the number of meals sold.
– No cost for participating companies
10. Feb.
2008 20092007 2012
Japan Launch
Initiation of Metabolic
Syndrome Check-Up
Requirement in Japan
600
Corporations, Universities, Organiz
ations, Restaurants Partnering with
TFT
Rapid Growth
Release of TFT
President Masa
Kogure’s Best Seller
201320112010
11. Company, 222
School, 86
Public institution, 27
Hospital, 11
Other
Corporation, Organi
zation, 17
Reception, 5
Restaurant, Cafe, 71
Retail, Home
Delivery 12
Other, 11
5,986,089
3,815,507
21,22,627
597,652
56,737
2011
2010
2009
2008
2007 1. Donation amount
(number of meal, yearly total)
Total 12,578,612meals
2. TFT Partners by Industry
(number of organization)
Total 462Organizations
11
TABLE FOR TWO: Donation amount, Number of Partners
11
12. School
• Thunderbird School of
Global Management
• Columbia University
• UC Davis
• UC Berkeley
• San Francisco State
University
• University of San Francisco
• Northwestern University
• Bellamine College
Preparatory (High school)
• San Diego Cooperative
Charter School …
TFT Partners (selected)
Corporations
• AIG/Chartis
• Bank of Tokyo-Mitsubishi UFJ
• P&G
• Accenture
• Toyota
• IBM
• Panasonic
• GE Healthcare
• Bank of America, Merrill Lynch
• Caterpillar
• Barclays capital
• …
12
13. • In April 2012, San Francisco State University (SFSU) launched
the TFT program at Healthy U inside their bookstore.
• All meals sold are healthy and TFT-branded.
Full Implementation: San Francisco State University
13
14. • Thunderbird – in partnership with Chartwells, a Compass
Group company - joined TFT as its very first partner in the U.S
in 2009. TFT is offered for lunch at the main hot entree
station – one of the most popular stations at the cafeteria.
• The TFT meal consists of a well‐balanced meal of protein,
carbohydrates, and veggies and rotates daily.
Long-term success: Thunderbird
14
15. • TABLE FOR TWO launched at the Gunrock Pub on April 2nd,
2012 in collaboration with UC Davis Dining Service/Sodexo
and The Blum Center for Developing Economies.
• TFT Meal: Chicken Marrakesh $11.25
North African inspired spiced braised chicken breast with black olives,
apricots, figs, brown sugar, red wine and crunchy pecans, served over a
bed of local Rue and Forsman organic brown rice.
• Using ingredients from the local community
Academic Collaboration: University of California at Davis
15
16. Large scale implementation: Toyota
Serving TFT menu everyday at 16 canteens for +20,000 employees since June 2011
20yen donation per meal: 10yen from employee and 10yen from TOYOTA as a matching
donation
Expected amounts of annual funds: $ 33,500
CEO, Mr. Akio Toyoda enjoyed TFT lunchTFT menu at HQ in Tokyo
(Rice with a bowl of soup and three kinds of simple dishes)
CSR division actively promoted TFT program Lecture about TFT and social business
16
17. Goal: Changing customer/students principle
of behavior to choose TFT meals on a priority
basis, making the world sustainable.
• Increase the awareness of TFT at school
– Display information about TFT on campus
– Participate and organize TFT events
• Implement TFT at school
– Negotiate implementation with cafeterias
– Select TFT menus
– Monitor TFT performance
• Promote TFT to local
restaurants, companies
TFT Student Activities
17
18. TABLE FOR TWO
around the world
New York
San Francisco
San Diego
Los Angeles
Glendale
Italy
Norway
Hong Kong
Japan
Taiwan
Washington DC
UK
Columbus
Philippines
19
Swiss
TFT Advisor:
Professor Jeffrey
Sachs, Sustainable
Development at Columbia
25. In 2011,
5,986,089 meals were delivered to
Africa.
0%
50%
100%
2007 2011
TFT Contribution
Community
Contribution
The increase of the burden rate
indicates that the community
actively participates in the school
meal program. We put great
importance on the community
operated meal program even after
the completion of the TFT meal
program.
25
3. Increase of Continuation Rate from Elementary to Secondary School.
1. Grade7 Enrollment Rate
(# of students)
2. Community Cooperation for the Meal Program
3
56
154
312147
156
59
76
119
82
2006 2010
In Uganda, every
student takes an exam
upon completing
elementary school. The
Grade 1 marks the best
academic score, making
the Grades 1 through
Grade 3 continue on to
secondary school.
In the years between
2005 and 2010, the
number of students to
take the final
examination increased
by 1.5 times. Grade 1
and 2 students who
attain high scores
increased by two times.
Burden rate for providing school meals (%)
444
682
Grade 1
Non-
attendance
Grade 4
(fail)
Grade 3
Grade 2
Academic score of the exam upon completing
elementary school (Number of student)
There are many children who are unable to
continue studies even after entering
school. The meal program supports the
children to pursue and continue their
studies.
498
444
592
662
677 682
2005 2006 2007 2008 2009 2010
School meal
program
started.
Effect of TFT Meal Program (Ruhiira area in Uganda)
25
26. Schwab Foundation:
Outstanding Social
Entrepreneur in Asia
Forbes Heroes of Philanthropy
Achievement - Award -
2013 Sustainable Entrepreneurship Award (Austria)2013 Social Entrepreneur of
the Year, Asian Award (UK)