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TRANSFORMING THE WORLD WITH 25¢
Global Food Imbalance
TABLE FOR TWO’s Mission
7 billion World Population
Excess Unhealthy Food
Global Food Imbalance
3
USA : $ 159.18
Africa : $ 1.62
How it works
5
Healthy
TABLE FOR TWO meal
25¢ = 1 meal
Warm School Lunch
• 20 cents(80%):
To be used to provide 1 school lunch
• 5 cents(20%):
Stay at TFT for operation
Which one would you choose?
6
Healthy TABLE FOR TWO
Chicken & vegetable soup
Burger, fries and coke..
or
1 School
lunch!!
“This Side” of the Table
7
Schools
Corporate Cafeterias
Move Beyond the
Traditional Vending
Machine
Effective Cause Marketing
Restaurants
Vending Machines
Effective & Highly
Visible CSR
Students Lead the Way
Socially Conscious &
Healthy Brand Image
Consumer Products
TFT i-phone application
(automatically identify
calories!)
“The Other Side” of the Table
8
Africa
Uganda
11,000
*# of students
supported by the TFT
school meal program
Rwanda
621
Tanzania
10,500
Kenya
On the other side of the
table, children receive nutritious
school meals.
Ethiopia
17,000
North America
Support to provide healthier school lunches
Asia
Creating change in Myanmar
Nutritious school meals transform
education & the community
What is so special about TFT?
9
1.Anyone can participate
– Everyone eats lunch
– Allows you to think and eat well while doing good for society
2.Win-Win
– One does good for oneself and for another less fortunate
– Helps companies promote healthy eating and aligns with wellness initiatives
3.Simple concept
– One for one
– $0.25 is sufficient to provide one school lunch
4.Easy to implement
– Simply identify healthy menu items, designate and label these as TFT meals,
and keep track of the number of meals sold.
– No cost for participating companies
Feb.
2008 20092007 2012
Japan Launch
Initiation of Metabolic
Syndrome Check-Up
Requirement in Japan
600
Corporations, Universities, Organiz
ations, Restaurants Partnering with
TFT
Rapid Growth
Release of TFT
President Masa
Kogure’s Best Seller
201320112010
Company, 222
School, 86
Public institution, 27
Hospital, 11
Other
Corporation, Organi
zation, 17
Reception, 5
Restaurant, Cafe, 71
Retail, Home
Delivery 12
Other, 11
5,986,089
3,815,507
21,22,627
597,652
56,737
2011
2010
2009
2008
2007 1. Donation amount
(number of meal, yearly total)
Total 12,578,612meals
2. TFT Partners by Industry
(number of organization)
Total 462Organizations
11
TABLE FOR TWO: Donation amount, Number of Partners
11
School
• Thunderbird School of
Global Management
• Columbia University
• UC Davis
• UC Berkeley
• San Francisco State
University
• University of San Francisco
• Northwestern University
• Bellamine College
Preparatory (High school)
• San Diego Cooperative
Charter School …
TFT Partners (selected)
Corporations
• AIG/Chartis
• Bank of Tokyo-Mitsubishi UFJ
• P&G
• Accenture
• Toyota
• IBM
• Panasonic
• GE Healthcare
• Bank of America, Merrill Lynch
• Caterpillar
• Barclays capital
• …
12
• In April 2012, San Francisco State University (SFSU) launched
the TFT program at Healthy U inside their bookstore.
• All meals sold are healthy and TFT-branded.
Full Implementation: San Francisco State University
13
• Thunderbird – in partnership with Chartwells, a Compass
Group company - joined TFT as its very first partner in the U.S
in 2009. TFT is offered for lunch at the main hot entree
station – one of the most popular stations at the cafeteria.
• The TFT meal consists of a well‐balanced meal of protein,
carbohydrates, and veggies and rotates daily.
Long-term success: Thunderbird
14
• TABLE FOR TWO launched at the Gunrock Pub on April 2nd,
2012 in collaboration with UC Davis Dining Service/Sodexo
and The Blum Center for Developing Economies.
• TFT Meal: Chicken Marrakesh $11.25
North African inspired spiced braised chicken breast with black olives,
apricots, figs, brown sugar, red wine and crunchy pecans, served over a
bed of local Rue and Forsman organic brown rice.
• Using ingredients from the local community
Academic Collaboration: University of California at Davis
15
Large scale implementation: Toyota
 Serving TFT menu everyday at 16 canteens for +20,000 employees since June 2011
 20yen donation per meal: 10yen from employee and 10yen from TOYOTA as a matching
donation
 Expected amounts of annual funds: $ 33,500
CEO, Mr. Akio Toyoda enjoyed TFT lunchTFT menu at HQ in Tokyo
(Rice with a bowl of soup and three kinds of simple dishes)
CSR division actively promoted TFT program Lecture about TFT and social business
16
Goal: Changing customer/students principle
of behavior to choose TFT meals on a priority
basis, making the world sustainable.
• Increase the awareness of TFT at school
– Display information about TFT on campus
– Participate and organize TFT events
• Implement TFT at school
– Negotiate implementation with cafeterias
– Select TFT menus
– Monitor TFT performance
• Promote TFT to local
restaurants, companies
TFT Student Activities
17
TABLE FOR TWO
around the world
New York
San Francisco
San Diego
Los Angeles
Glendale
Italy
Norway
Hong Kong
Japan
Taiwan
Washington DC
UK
Columbus
Philippines
19
Swiss
TFT Advisor:
Professor Jeffrey
Sachs, Sustainable
Development at Columbia
Uganda
Case Study: Ruhiira, Uganda
TABLE FOR TWO supports
21 schools, more than
10,000 students
In 2011,
5,986,089 meals were delivered to
Africa.
0%
50%
100%
2007 2011
TFT Contribution
Community
Contribution
The increase of the burden rate
indicates that the community
actively participates in the school
meal program. We put great
importance on the community
operated meal program even after
the completion of the TFT meal
program.
25
3. Increase of Continuation Rate from Elementary to Secondary School.
1. Grade7 Enrollment Rate
(# of students)
2. Community Cooperation for the Meal Program
3
56
154
312147
156
59
76
119
82
2006 2010
In Uganda, every
student takes an exam
upon completing
elementary school. The
Grade 1 marks the best
academic score, making
the Grades 1 through
Grade 3 continue on to
secondary school.
In the years between
2005 and 2010, the
number of students to
take the final
examination increased
by 1.5 times. Grade 1
and 2 students who
attain high scores
increased by two times.
Burden rate for providing school meals (%)
444
682
Grade 1
Non-
attendance
Grade 4
(fail)
Grade 3
Grade 2
Academic score of the exam upon completing
elementary school (Number of student)
There are many children who are unable to
continue studies even after entering
school. The meal program supports the
children to pursue and continue their
studies.
498
444
592
662
677 682
2005 2006 2007 2008 2009 2010
School meal
program
started.
Effect of TFT Meal Program (Ruhiira area in Uganda)
25
Schwab Foundation:
Outstanding Social
Entrepreneur in Asia
Forbes Heroes of Philanthropy
Achievement - Award -
2013 Sustainable Entrepreneurship Award (Austria)2013 Social Entrepreneur of
the Year, Asian Award (UK)
TABLE FOR TWO in San Diego
27
Thank you!
28
And follow us on social media!

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Fight Against Hunger for Countries in Need

  • 2. Global Food Imbalance TABLE FOR TWO’s Mission 7 billion World Population Excess Unhealthy Food Global Food Imbalance
  • 3. 3 USA : $ 159.18
  • 4. Africa : $ 1.62
  • 5. How it works 5 Healthy TABLE FOR TWO meal 25¢ = 1 meal Warm School Lunch • 20 cents(80%): To be used to provide 1 school lunch • 5 cents(20%): Stay at TFT for operation
  • 6. Which one would you choose? 6 Healthy TABLE FOR TWO Chicken & vegetable soup Burger, fries and coke.. or 1 School lunch!!
  • 7. “This Side” of the Table 7 Schools Corporate Cafeterias Move Beyond the Traditional Vending Machine Effective Cause Marketing Restaurants Vending Machines Effective & Highly Visible CSR Students Lead the Way Socially Conscious & Healthy Brand Image Consumer Products TFT i-phone application (automatically identify calories!)
  • 8. “The Other Side” of the Table 8 Africa Uganda 11,000 *# of students supported by the TFT school meal program Rwanda 621 Tanzania 10,500 Kenya On the other side of the table, children receive nutritious school meals. Ethiopia 17,000 North America Support to provide healthier school lunches Asia Creating change in Myanmar Nutritious school meals transform education & the community
  • 9. What is so special about TFT? 9 1.Anyone can participate – Everyone eats lunch – Allows you to think and eat well while doing good for society 2.Win-Win – One does good for oneself and for another less fortunate – Helps companies promote healthy eating and aligns with wellness initiatives 3.Simple concept – One for one – $0.25 is sufficient to provide one school lunch 4.Easy to implement – Simply identify healthy menu items, designate and label these as TFT meals, and keep track of the number of meals sold. – No cost for participating companies
  • 10. Feb. 2008 20092007 2012 Japan Launch Initiation of Metabolic Syndrome Check-Up Requirement in Japan 600 Corporations, Universities, Organiz ations, Restaurants Partnering with TFT Rapid Growth Release of TFT President Masa Kogure’s Best Seller 201320112010
  • 11. Company, 222 School, 86 Public institution, 27 Hospital, 11 Other Corporation, Organi zation, 17 Reception, 5 Restaurant, Cafe, 71 Retail, Home Delivery 12 Other, 11 5,986,089 3,815,507 21,22,627 597,652 56,737 2011 2010 2009 2008 2007 1. Donation amount (number of meal, yearly total) Total 12,578,612meals 2. TFT Partners by Industry (number of organization) Total 462Organizations 11 TABLE FOR TWO: Donation amount, Number of Partners 11
  • 12. School • Thunderbird School of Global Management • Columbia University • UC Davis • UC Berkeley • San Francisco State University • University of San Francisco • Northwestern University • Bellamine College Preparatory (High school) • San Diego Cooperative Charter School … TFT Partners (selected) Corporations • AIG/Chartis • Bank of Tokyo-Mitsubishi UFJ • P&G • Accenture • Toyota • IBM • Panasonic • GE Healthcare • Bank of America, Merrill Lynch • Caterpillar • Barclays capital • … 12
  • 13. • In April 2012, San Francisco State University (SFSU) launched the TFT program at Healthy U inside their bookstore. • All meals sold are healthy and TFT-branded. Full Implementation: San Francisco State University 13
  • 14. • Thunderbird – in partnership with Chartwells, a Compass Group company - joined TFT as its very first partner in the U.S in 2009. TFT is offered for lunch at the main hot entree station – one of the most popular stations at the cafeteria. • The TFT meal consists of a well‐balanced meal of protein, carbohydrates, and veggies and rotates daily. Long-term success: Thunderbird 14
  • 15. • TABLE FOR TWO launched at the Gunrock Pub on April 2nd, 2012 in collaboration with UC Davis Dining Service/Sodexo and The Blum Center for Developing Economies. • TFT Meal: Chicken Marrakesh $11.25 North African inspired spiced braised chicken breast with black olives, apricots, figs, brown sugar, red wine and crunchy pecans, served over a bed of local Rue and Forsman organic brown rice. • Using ingredients from the local community Academic Collaboration: University of California at Davis 15
  • 16. Large scale implementation: Toyota  Serving TFT menu everyday at 16 canteens for +20,000 employees since June 2011  20yen donation per meal: 10yen from employee and 10yen from TOYOTA as a matching donation  Expected amounts of annual funds: $ 33,500 CEO, Mr. Akio Toyoda enjoyed TFT lunchTFT menu at HQ in Tokyo (Rice with a bowl of soup and three kinds of simple dishes) CSR division actively promoted TFT program Lecture about TFT and social business 16
  • 17. Goal: Changing customer/students principle of behavior to choose TFT meals on a priority basis, making the world sustainable. • Increase the awareness of TFT at school – Display information about TFT on campus – Participate and organize TFT events • Implement TFT at school – Negotiate implementation with cafeterias – Select TFT menus – Monitor TFT performance • Promote TFT to local restaurants, companies TFT Student Activities 17
  • 18. TABLE FOR TWO around the world New York San Francisco San Diego Los Angeles Glendale Italy Norway Hong Kong Japan Taiwan Washington DC UK Columbus Philippines 19 Swiss TFT Advisor: Professor Jeffrey Sachs, Sustainable Development at Columbia
  • 19. Uganda Case Study: Ruhiira, Uganda TABLE FOR TWO supports 21 schools, more than 10,000 students
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  • 25. In 2011, 5,986,089 meals were delivered to Africa. 0% 50% 100% 2007 2011 TFT Contribution Community Contribution The increase of the burden rate indicates that the community actively participates in the school meal program. We put great importance on the community operated meal program even after the completion of the TFT meal program. 25 3. Increase of Continuation Rate from Elementary to Secondary School. 1. Grade7 Enrollment Rate (# of students) 2. Community Cooperation for the Meal Program 3 56 154 312147 156 59 76 119 82 2006 2010 In Uganda, every student takes an exam upon completing elementary school. The Grade 1 marks the best academic score, making the Grades 1 through Grade 3 continue on to secondary school. In the years between 2005 and 2010, the number of students to take the final examination increased by 1.5 times. Grade 1 and 2 students who attain high scores increased by two times. Burden rate for providing school meals (%) 444 682 Grade 1 Non- attendance Grade 4 (fail) Grade 3 Grade 2 Academic score of the exam upon completing elementary school (Number of student) There are many children who are unable to continue studies even after entering school. The meal program supports the children to pursue and continue their studies. 498 444 592 662 677 682 2005 2006 2007 2008 2009 2010 School meal program started. Effect of TFT Meal Program (Ruhiira area in Uganda) 25
  • 26. Schwab Foundation: Outstanding Social Entrepreneur in Asia Forbes Heroes of Philanthropy Achievement - Award - 2013 Sustainable Entrepreneurship Award (Austria)2013 Social Entrepreneur of the Year, Asian Award (UK)
  • 27. TABLE FOR TWO in San Diego 27
  • 28. Thank you! 28 And follow us on social media!