Sky club - Case study
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Prezentacja pokazująca możliwość przewidywania takich wydarzeń, jak upadłość Sky Club.
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Analiza dyskusji internetowych na temat szczepień skojarzonych
Analiza dyskusji internetowych na temat szczepień skojarzonych
Jak zwiększyć sprzedaż za pomocą monitoringu Internetu - Retail & Fashion 2015
Monitoring Internetu jest bardzo cennym narzędziem, które może pomóc nam w różnych obszarach biznesu. Za pomocą monitoringu możemy nie tylko obserwować, co ludzie o nas piszą i chronić nasz wizerunek, ale także docierać do naszych potencjalnych klientów, mierzyć skuteczność kampanii marketingowych, pozyskiwać ambasadorów marki i wiele więcej. Prezentacja zawiera liczne przykłady marek, które przy pomocy monitoringu Internetu podnoszą swoje wyniki sprzedażowe.
The Witcher - Social Media Buzz Analysis
Short analysis of social media discussion about a video game that has recently overtaken the Internet - The Witcher. It had been long awaited game that made its world premiere on May 19th.
Analiza opinii polaków na temat inteligentnych zegarków
Some observations from Smartwatch Raport 2015 (PL)
Star Wars - Social Media Buzz Analysis
Analysis of online discussion about Star Wars based on data collected from social media monitoring. Statistics include sentiment of mentions, social media reach and context of a discussion.
Game of Thrones - Social Media Buzz Analysis
Social media buzz analysis concerning the TV show - Game of Thrones. Basic statistics that includes social media reach, sentiment of mentions, time of posting content and the most popular words in a discussion. All data was gathered between 11th and 12th April (GMT time) from the Internet monitoring tool - Brand24
Social Media Discussion about The Oscars Based on Social Media Monitoring
Short analysis of social media content related to the The 87th Academy Awards ceremony.
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Analiza dyskusji internetowych na temat szczepień skojarzonych
Analiza dyskusji internetowych na temat szczepień skojarzonych
Jak zwiększyć sprzedaż za pomocą monitoringu Internetu - Retail & Fashion 2015
Monitoring Internetu jest bardzo cennym narzędziem, które może pomóc nam w różnych obszarach biznesu. Za pomocą monitoringu możemy nie tylko obserwować, co ludzie o nas piszą i chronić nasz wizerunek, ale także docierać do naszych potencjalnych klientów, mierzyć skuteczność kampanii marketingowych, pozyskiwać ambasadorów marki i wiele więcej. Prezentacja zawiera liczne przykłady marek, które przy pomocy monitoringu Internetu podnoszą swoje wyniki sprzedażowe.
The Witcher - Social Media Buzz Analysis
Short analysis of social media discussion about a video game that has recently overtaken the Internet - The Witcher. It had been long awaited game that made its world premiere on May 19th.
Analiza opinii polaków na temat inteligentnych zegarków
Some observations from Smartwatch Raport 2015 (PL)
Star Wars - Social Media Buzz Analysis
Analysis of online discussion about Star Wars based on data collected from social media monitoring. Statistics include sentiment of mentions, social media reach and context of a discussion.
Game of Thrones - Social Media Buzz Analysis
Social media buzz analysis concerning the TV show - Game of Thrones. Basic statistics that includes social media reach, sentiment of mentions, time of posting content and the most popular words in a discussion. All data was gathered between 11th and 12th April (GMT time) from the Internet monitoring tool - Brand24
Social Media Discussion about The Oscars Based on Social Media Monitoring
Short analysis of social media content related to the The 87th Academy Awards ceremony.
5 Lessons You Can Learn From PlayStation Social Media Monitoring
PlayStation Polska spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages. With a consistency and concision they encouraged gamers to interact with the brand.
Thanks to PlayStation activity on Twitter the brand managed to increase the social media buzz, the number of followers and to improve sentiment structure.
Master Your Real-time Marketing with our 7 Golden Rules
Want to master your real-time marketing?
Time is the most important dimension in social media. It plays an important part in a marketing strategy, as everything happens in the twinkling of an eye and not days or hours count but minutes or even seconds. The faster you can react the bigger advantage you can gain over competitors.
It means that you should track either discussion about your brand and current events that you can relate to.
This is why real-time marketing is becoming more and more popular these days and brands compete with each other at this field.
Do you want to gain the upper hand? Follow our 7 easy tips on real-time marketing!
An Easy Way to Enhance Sales: Somersby's Cooperation with bloggers - Case Study
Do you want to get to know an effective way to increase your brand recognition, reputation and improve sales results without spending a fortune on marketing activities? We have a solution for you.
More and more often, the key to success is to involve proper people who can help you engage your current clients and potential as well. In social media they are pretty easy to find. And what is more important they are willing to cooperate with companies which are able to invent some creative and unconventional ways of communication with their consumers. Who are these people? Obviously, bloggers and vloggers. The blogosphere is nowadays one of the most influential marketing communication channel as people tend to seek Internet users’ advice more willingly than expert’s. One blogger from the list of top 10 most influential Polish bloggers and vloggers reaches approximately to over 6 million people monthly. It is the impressive result comparing it to 38-million population of Poland and to Polish benchmarks. Thus it might be very tempting to take a chance of their power. A company which seized the opportunity and opted for a cooperation with Polish bloggers in their campaigns was Somersby – cider producer. The company involves dozens of bloggers in their marketing campaigns and their recent activities exceeded expectations.
Main results:
-Increased number of mentions about the brand
-Increased social media reach of contents about the brand
-More fans on the Fanpage
-More interactions with contents (likes, comments, shares)
-More positive brand image
-Sales increase
-Sales exceeded distribution plan
-Annual sales plan executed in four months
Social Media Workshop - Internet Monitoring - Jakarta 2014
Social Media Workshop - Internet Monitoring - Jakarta 2014
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a Splash
GoPro Hero4 cameras have finally hit retailer stores. For this occasion we prepared a short analysis of the Internet discussion about the new cameras.
General attitude towards Hero4 is very positive. There were no negative mentions. The most trending topic in a discussion was the new promo video: The Adventure of Life in 4K. 4K resolution itself was also eagerly talked about.
In comparison to Hero3+, people generated 65% contents more about Hero4, but these mentions were less influential. They reached to approximately 38% Internet users less than in the case of Hero3+.
To find out more, check out the full report.
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...
Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media.
It was approximately mentioned in social media 30 thousand times (within two days) and these contents reached to 60 million social media users. The most popular motives of Hyperlapse videos are street views and car driving (from the driver's perspective). The most popular source of mentions is Twitter, but most of videos are shared through Instagram. People are very positive towards the new app (20% - positive, 1% - negative contents). They usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
Most Popular Smartwatches on Social media - Report 2014
Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our life easier. Recently, the new trend, namely wearable devices, is catching on. They are not as popular as e. g. smartphones yet, but the statistics show that the industry is growing very fast. Especially the industry of smartwatches, which are an object of this analysis.
Withing one month social media users generated nearly 100k mentions about smartwatches. Samsung Smartwatch appeared the most often and Withings Smartwatch and Moto 360 were the most appealing ones.
Check out the full report to find out more!
Slingshot App by Facebook - Reactions across Social Media
Find out more at: http://www.brand24.net
On the 17th June Facebook launched a new photo messaging app called Slingshot. This bold move took aim at a very popular and similar app, Snapchat.
Within one week after the announcement Internet users generated over 20k mentions, concerning Slingshot. Negative opinions slightly surpass positive ones (33% against 30%). Most of negative contents concern a general dissatisfaction with the app, but people also complain about Slingshot features (Reply to Unlock), privacy settings and impute the lack of creativity to Facebook.
On the other hand, there are still some who think it is a great app, even better than Snapchat and it brings a lot of fun. However, Snapchat is still more popular than Slingshot in social media.
The majority of contents were published on Twitter (73.6%), which is still the most popular platform for sharing contents.
Reactions to WWDC 2014 - Social Media Analysis
Find out more at: http://www.brand24.net
Social media monitoring makes it possible to see what is being said about your brand or a product.
This report was created in order to analyze data from the Internet monitoring about Apple Worldwide Developer Conference 2014. The event took place at Moscone West in San Francisco, California on June 2nd-6th 2014. It was the 25th anniversary of WWDC. Within those 5 days Apple announced plenty of pretty amazing new innovations including iOS 8 and OS X Yosemite. We examined the social media in search for contents related to WWDC2014 and general mood about the event. With Brand24 analyzing tool we collected over 56k mentions from over 2.5k domains and subdomains. Most of the Internet users had positive attitude towards the event and Apple’s announcements.
We distinguished 9 most talked-about Apple’s announcements on WWDC2014. Unsurprisingly the most popular were iOS and OS X updates. Internet users also discussed about new programming language, Swift, which appealed to the audience.
On the other hand, they talked about their expectations on what would be announced on WWDC. Two most anticipated devices were iPhone 6 and iWatch.
Reactions to Snapchat update - social media analysis
Find out more at: http://brand24.net
On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and as the novelty it appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May.
The majority of comments about Spanchat were found on Twitter (73,9%).
In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative.
The significant part of comments about the new Snapchat update had negative sentiment. The upgrade caused general public outrage, which was widely expressed across social media platforms. We distinguished few main reasons for people’s dissatisfaction.
Top 30 Most Interactive Tech Blogs
Find out more at: http://www.brand24.net
Social media monitoring makes it possible to see what is being said about your brand or a product.
Top 30 Most Interactive Tech Blogs Report.
More about the report: http://brand24.net/reports/top-most-interactive-tech-blogs
We analysed 2 476 124 interactions related to Top 30 Tech Blogs (according to Technorati.com list / 20th of October 2013). The primary goal of the analysis was to determine which tech blogs are most interactive both internally and on social media.
We created 14 categories to measure interactivity: average onsite comments per post, total onsite comments, total Facebook likes, total Facebook shares, total Facebook comments, average Facebook likes per post, average Facebook shares per post, average Facebook comments per post, average Facebook interactions (total) per post, total Twitter shares, average Twitter shares per post, total Twitter + Facebook interactions , average Twitter + FB interactions per post.
The blogs that appear most frequently in the top 5 for the mentioned categories are: Theverge.com (13 times), Gizmodo.com (12), Mashable.com (12) and Businessinsider.com (11). Mashable.com always takes either first or second place, whenever it shows up in one of categories.
In the analyzed period Mashable.com generated the highest number of interactions (more than blogs number 2 and 3 combined). Businessinsider.com was the most engaging blog on Facebook, where it generated nearly 120k FB comments. It would be more than all other chosen blogs altogether, if it wasn’t for Mashable.com, which generated more than 95k comments.
The Verge and Gizmodo lead the way in terms of number of regular/onsite comments with well over 20 000 total comments each.
BusinessInsider.com was the most active blog, generating almost as many posts as blogs number 2-5 combined.
Macrumors.com was the most onsite-engaging blog with an average of 149 comments per article .
Mashable and BusinessInsider generated the majority of Facebook Likes during our analysis. Both generated about 250k fb likes. It is especially impressive for Mashable which generated more Facebok likes than BusinessInsider while generating 3 times fewer posts.
When it comes to Facebook shares, Mashable.com is the victorious blog with nearly 150k shares. Mashable.com owes its victory in this category to its high number of average Facebook Shares per article (407 comments per post).
Twitter users mostly shared articles from Mashable.com and Gizmodo.com, which generated altogether over 450k shares. In comparison, all other blogs combined generated around 440k shares.
Seene iOS app - social media buzz analysis
Seene is a new iOS app for capturing 3D objects - http://seene.co/. We've analysed social media buzz regarding app release. Half of results include information about introducing new application for iPhones. 47% comments concern testing Seene and about 9% users have already posted first pictures. 1% social media authors compare new app to Instagram and Vine, as it can be a serious threat to the competition.
96% of mentions were positive!
[PL] Restauracja Blue Cactus - analiza dyskusji online
Przedstawiamy analizę dyskusji w polskich mediach społecznościowych związanej z niewpuszczeniem niewidomego Sebastiana Grzywacza i jego psa przewodnika do warszawskiej restauracji Blue Cactus. Okres badania to przede wszystkim 2, 3 i 4 października – pierwsze dni po ukazaniu się artykułów prasowych opisujących wyżej wspomnianą historię.
Zdecydowana większość wątków pochodzi z portalu Facebook, na którym utworzono 76,23% z nich. Trochę ponad jedna dziesiąta (10,54%) wzmianek powstała w mikroblogach. Trzecie miejsce pod względem liczby treści przypadło serwisom internetowym (5,88%).
W trakcie badanych trzech dni negatywne wypowiedzi stanowiły większość (83,58%) wszystkich wątków. Dobre opinie o Blue Cactus pojawiały się dosyć rzadko. Jedynie 3,43% wzmianek można było ocenić jako pozytywne wypowiedzi. Za tak wysoki stopień nasycenia wątków negatywami mogą odpowiadać między innymi zbyt późne próby wyjaśniania całego zdarzenia przez restaurację.
Do najbardziej wpływowych autorów Social Media należała gazeta_wyborcza (wpływ 605896), Gazeta.pl (534804) oraz Warszawa (245724). Podobnie wyglądało TOP 3 najbardziej aktywnych autorów Social Media: gazeta_wyborcza (dotarcie do 151473 osób), Gazeta.pl (89133) i Zbigniew H. (56225).
Na co warto zwrócić uwagę to to, że 90,9% wątków utworzonych dnia 2 października powstało po godzinie 19:00, przy czym szczyt aktywności Internautów przypadł na czas od 20:00 do 21:00 (24,74% wzmianek) oraz od 21:00 do 22:00 (25,75%). Prawdopodobnie to właśnie wtedy restauracja powinna była zareagować i wydać oświadczenie wyjaśniające działania podjęte przez jej pracowników.
Co więcej, jak pokazuje przykład restauracji Blue Cactus, nawet jeśli o danej marce dyskutuje się niewiele w Social Media, to w każdej chwili może się wydarzyć coś, co zmieni ten obraz rzeczy. W takim wypadku prowadzenie monitoringu Internetu może zapewnić w miarę wczesne ostrzeżenie o rozpoczynającym się kryzysie, a przez to dać danej marce szansę na jego szybkie zażegnanie.
HTC Social Media Buzz
Find out more at: http://www.brand24.net
Recently HTC has struggled with some financial problems. Its first quarter earnings has been the lowest in company's history and further months has not brought satisfactory results despite a wide appeal of flagship smartphone HTC One. Also decreasing market shares, salary cuts and staff departures did not help the company’s outlook. Therefore, the HTC does not bum around lately.
In August they released $12 Million Campaign with Robert Downey Jr. who expands in the ad the abbreviation of HTC. Moreover, on 19th of August they launched HTC One Mini – smaller version for those who find the original One too bulky. Has this activity been effective? This report presents how social media users have reacted lately to the new campaign.
New Nokia Lumia - social media buzz
This report is based on the data from the Internet monitoring and includes 14711 mentions connected with releasing new Nokia Lumia 1020. Results come from 660 web sites and have been gathered between 12th and 18th July 2013. The analysis examines contents of discussion and measures how the social media users reacted to this news.
New Nokia Lumia - social media buzz
This report is based on the data from the Internet monitoring and includes 14711 mentions connected with releasing new Nokia Lumia 1020. Results come from 660 web sites and have been gathered between 12th and 18th July 2013. The analysis examines contents of discussion and measures how the social media users reacted to this news.
Web Summit 2013 Dublin - pre conference Social Media Buzz
The analysis contains 171 opinions about the Web Summit and over 91% of them are positive. The majority of positive opinions concern a participation in the conference.
Negative ones generally express a dissatisfaction with too high ticket’s prices and excessive advertisements.
New Google Maps - social media buzz
On the July 16th 2013 Google opened the New Google Maps for web to everyone. Those maps had been available before, but only for lucky users who had got special invitations. Now everybody can enjoy the new interface and plenty of innovative features.
Moreover, on the next day (2013-17-07) Google launched an update to the Google Maps for iOS app, offering iPad support, indoor maps (malls, airports etc.) and many more upgrades introduced to Android with the recent update a week ago.
Tumblr Acquisition - Reactions across Social Media
David Karp’s decision of selling Tumblr did not meet with the positive public opinion. Some people cannot understand why he would want to get rid of such a promising business, but he had his reasons. First of all, Tumblr needs a COO and cash to keep running and growing. Moreover, the blogging portal does not generate sufficient revenues. Selling it to Mayer solves all those problems and of course makes David Karp rich enough to live off the interest.
Yahoo! has also broad perspectives after the transaction. Tumblr would allow it to reach huge young audience and reinvigorate the image of the company. It is expected that Tumblr will expand Yahoo!’s audience by 50% and to grow traffic by approximately 20%. What is more, Yahoo! has limited mobile reach and mobile usage and nowadays the trend of accesing the Internet via mobile rather that computer is growing. Having Tumblr gives Yahoo! huge opporunities on that field, because more than half of Tumblr’s mobile users use the mobile app on an average of 7 sessions per day.
Both Marissa Mayer and David Karp want to reasure Tumblr’s users that joining to Yahoo! will give the blogging portal more resources to develop and provide its community the product they love.
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5 Lessons You Can Learn From PlayStation Social Media Monitoring
PlayStation Polska spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages. With a consistency and concision they encouraged gamers to interact with the brand.
Thanks to PlayStation activity on Twitter the brand managed to increase the social media buzz, the number of followers and to improve sentiment structure.
Master Your Real-time Marketing with our 7 Golden Rules
Want to master your real-time marketing?
Time is the most important dimension in social media. It plays an important part in a marketing strategy, as everything happens in the twinkling of an eye and not days or hours count but minutes or even seconds. The faster you can react the bigger advantage you can gain over competitors.
It means that you should track either discussion about your brand and current events that you can relate to.
This is why real-time marketing is becoming more and more popular these days and brands compete with each other at this field.
Do you want to gain the upper hand? Follow our 7 easy tips on real-time marketing!
An Easy Way to Enhance Sales: Somersby's Cooperation with bloggers - Case Study
Do you want to get to know an effective way to increase your brand recognition, reputation and improve sales results without spending a fortune on marketing activities? We have a solution for you.
More and more often, the key to success is to involve proper people who can help you engage your current clients and potential as well. In social media they are pretty easy to find. And what is more important they are willing to cooperate with companies which are able to invent some creative and unconventional ways of communication with their consumers. Who are these people? Obviously, bloggers and vloggers. The blogosphere is nowadays one of the most influential marketing communication channel as people tend to seek Internet users’ advice more willingly than expert’s. One blogger from the list of top 10 most influential Polish bloggers and vloggers reaches approximately to over 6 million people monthly. It is the impressive result comparing it to 38-million population of Poland and to Polish benchmarks. Thus it might be very tempting to take a chance of their power. A company which seized the opportunity and opted for a cooperation with Polish bloggers in their campaigns was Somersby – cider producer. The company involves dozens of bloggers in their marketing campaigns and their recent activities exceeded expectations.
Main results:
-Increased number of mentions about the brand
-Increased social media reach of contents about the brand
-More fans on the Fanpage
-More interactions with contents (likes, comments, shares)
-More positive brand image
-Sales increase
-Sales exceeded distribution plan
-Annual sales plan executed in four months
Social Media Workshop - Internet Monitoring - Jakarta 2014
Social Media Workshop - Internet Monitoring - Jakarta 2014
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a Splash
GoPro Hero4 cameras have finally hit retailer stores. For this occasion we prepared a short analysis of the Internet discussion about the new cameras.
General attitude towards Hero4 is very positive. There were no negative mentions. The most trending topic in a discussion was the new promo video: The Adventure of Life in 4K. 4K resolution itself was also eagerly talked about.
In comparison to Hero3+, people generated 65% contents more about Hero4, but these mentions were less influential. They reached to approximately 38% Internet users less than in the case of Hero3+.
To find out more, check out the full report.
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...
Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media.
It was approximately mentioned in social media 30 thousand times (within two days) and these contents reached to 60 million social media users. The most popular motives of Hyperlapse videos are street views and car driving (from the driver's perspective). The most popular source of mentions is Twitter, but most of videos are shared through Instagram. People are very positive towards the new app (20% - positive, 1% - negative contents). They usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
Most Popular Smartwatches on Social media - Report 2014
Technology nowadays is moving along at a furious pace. Developers compete with each other by implementing more and more innovative solutions which make our life easier. Recently, the new trend, namely wearable devices, is catching on. They are not as popular as e. g. smartphones yet, but the statistics show that the industry is growing very fast. Especially the industry of smartwatches, which are an object of this analysis.
Withing one month social media users generated nearly 100k mentions about smartwatches. Samsung Smartwatch appeared the most often and Withings Smartwatch and Moto 360 were the most appealing ones.
Check out the full report to find out more!
Slingshot App by Facebook - Reactions across Social Media
Find out more at: http://www.brand24.net
On the 17th June Facebook launched a new photo messaging app called Slingshot. This bold move took aim at a very popular and similar app, Snapchat.
Within one week after the announcement Internet users generated over 20k mentions, concerning Slingshot. Negative opinions slightly surpass positive ones (33% against 30%). Most of negative contents concern a general dissatisfaction with the app, but people also complain about Slingshot features (Reply to Unlock), privacy settings and impute the lack of creativity to Facebook.
On the other hand, there are still some who think it is a great app, even better than Snapchat and it brings a lot of fun. However, Snapchat is still more popular than Slingshot in social media.
The majority of contents were published on Twitter (73.6%), which is still the most popular platform for sharing contents.
Reactions to WWDC 2014 - Social Media Analysis
Find out more at: http://www.brand24.net
Social media monitoring makes it possible to see what is being said about your brand or a product.
This report was created in order to analyze data from the Internet monitoring about Apple Worldwide Developer Conference 2014. The event took place at Moscone West in San Francisco, California on June 2nd-6th 2014. It was the 25th anniversary of WWDC. Within those 5 days Apple announced plenty of pretty amazing new innovations including iOS 8 and OS X Yosemite. We examined the social media in search for contents related to WWDC2014 and general mood about the event. With Brand24 analyzing tool we collected over 56k mentions from over 2.5k domains and subdomains. Most of the Internet users had positive attitude towards the event and Apple’s announcements.
We distinguished 9 most talked-about Apple’s announcements on WWDC2014. Unsurprisingly the most popular were iOS and OS X updates. Internet users also discussed about new programming language, Swift, which appealed to the audience.
On the other hand, they talked about their expectations on what would be announced on WWDC. Two most anticipated devices were iPhone 6 and iWatch.
Reactions to Snapchat update - social media analysis
Find out more at: http://brand24.net
On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and as the novelty it appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May.
The majority of comments about Spanchat were found on Twitter (73,9%).
In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative.
The significant part of comments about the new Snapchat update had negative sentiment. The upgrade caused general public outrage, which was widely expressed across social media platforms. We distinguished few main reasons for people’s dissatisfaction.
Top 30 Most Interactive Tech Blogs
Find out more at: http://www.brand24.net
Social media monitoring makes it possible to see what is being said about your brand or a product.
Top 30 Most Interactive Tech Blogs Report.
More about the report: http://brand24.net/reports/top-most-interactive-tech-blogs
We analysed 2 476 124 interactions related to Top 30 Tech Blogs (according to Technorati.com list / 20th of October 2013). The primary goal of the analysis was to determine which tech blogs are most interactive both internally and on social media.
We created 14 categories to measure interactivity: average onsite comments per post, total onsite comments, total Facebook likes, total Facebook shares, total Facebook comments, average Facebook likes per post, average Facebook shares per post, average Facebook comments per post, average Facebook interactions (total) per post, total Twitter shares, average Twitter shares per post, total Twitter + Facebook interactions , average Twitter + FB interactions per post.
The blogs that appear most frequently in the top 5 for the mentioned categories are: Theverge.com (13 times), Gizmodo.com (12), Mashable.com (12) and Businessinsider.com (11). Mashable.com always takes either first or second place, whenever it shows up in one of categories.
In the analyzed period Mashable.com generated the highest number of interactions (more than blogs number 2 and 3 combined). Businessinsider.com was the most engaging blog on Facebook, where it generated nearly 120k FB comments. It would be more than all other chosen blogs altogether, if it wasn’t for Mashable.com, which generated more than 95k comments.
The Verge and Gizmodo lead the way in terms of number of regular/onsite comments with well over 20 000 total comments each.
BusinessInsider.com was the most active blog, generating almost as many posts as blogs number 2-5 combined.
Macrumors.com was the most onsite-engaging blog with an average of 149 comments per article .
Mashable and BusinessInsider generated the majority of Facebook Likes during our analysis. Both generated about 250k fb likes. It is especially impressive for Mashable which generated more Facebok likes than BusinessInsider while generating 3 times fewer posts.
When it comes to Facebook shares, Mashable.com is the victorious blog with nearly 150k shares. Mashable.com owes its victory in this category to its high number of average Facebook Shares per article (407 comments per post).
Twitter users mostly shared articles from Mashable.com and Gizmodo.com, which generated altogether over 450k shares. In comparison, all other blogs combined generated around 440k shares.
Seene iOS app - social media buzz analysis
Seene is a new iOS app for capturing 3D objects - http://seene.co/. We've analysed social media buzz regarding app release. Half of results include information about introducing new application for iPhones. 47% comments concern testing Seene and about 9% users have already posted first pictures. 1% social media authors compare new app to Instagram and Vine, as it can be a serious threat to the competition.
96% of mentions were positive!
[PL] Restauracja Blue Cactus - analiza dyskusji online
Przedstawiamy analizę dyskusji w polskich mediach społecznościowych związanej z niewpuszczeniem niewidomego Sebastiana Grzywacza i jego psa przewodnika do warszawskiej restauracji Blue Cactus. Okres badania to przede wszystkim 2, 3 i 4 października – pierwsze dni po ukazaniu się artykułów prasowych opisujących wyżej wspomnianą historię.
Zdecydowana większość wątków pochodzi z portalu Facebook, na którym utworzono 76,23% z nich. Trochę ponad jedna dziesiąta (10,54%) wzmianek powstała w mikroblogach. Trzecie miejsce pod względem liczby treści przypadło serwisom internetowym (5,88%).
W trakcie badanych trzech dni negatywne wypowiedzi stanowiły większość (83,58%) wszystkich wątków. Dobre opinie o Blue Cactus pojawiały się dosyć rzadko. Jedynie 3,43% wzmianek można było ocenić jako pozytywne wypowiedzi. Za tak wysoki stopień nasycenia wątków negatywami mogą odpowiadać między innymi zbyt późne próby wyjaśniania całego zdarzenia przez restaurację.
Do najbardziej wpływowych autorów Social Media należała gazeta_wyborcza (wpływ 605896), Gazeta.pl (534804) oraz Warszawa (245724). Podobnie wyglądało TOP 3 najbardziej aktywnych autorów Social Media: gazeta_wyborcza (dotarcie do 151473 osób), Gazeta.pl (89133) i Zbigniew H. (56225).
Na co warto zwrócić uwagę to to, że 90,9% wątków utworzonych dnia 2 października powstało po godzinie 19:00, przy czym szczyt aktywności Internautów przypadł na czas od 20:00 do 21:00 (24,74% wzmianek) oraz od 21:00 do 22:00 (25,75%). Prawdopodobnie to właśnie wtedy restauracja powinna była zareagować i wydać oświadczenie wyjaśniające działania podjęte przez jej pracowników.
Co więcej, jak pokazuje przykład restauracji Blue Cactus, nawet jeśli o danej marce dyskutuje się niewiele w Social Media, to w każdej chwili może się wydarzyć coś, co zmieni ten obraz rzeczy. W takim wypadku prowadzenie monitoringu Internetu może zapewnić w miarę wczesne ostrzeżenie o rozpoczynającym się kryzysie, a przez to dać danej marce szansę na jego szybkie zażegnanie.
HTC Social Media Buzz
Find out more at: http://www.brand24.net
Recently HTC has struggled with some financial problems. Its first quarter earnings has been the lowest in company's history and further months has not brought satisfactory results despite a wide appeal of flagship smartphone HTC One. Also decreasing market shares, salary cuts and staff departures did not help the company’s outlook. Therefore, the HTC does not bum around lately.
In August they released $12 Million Campaign with Robert Downey Jr. who expands in the ad the abbreviation of HTC. Moreover, on 19th of August they launched HTC One Mini – smaller version for those who find the original One too bulky. Has this activity been effective? This report presents how social media users have reacted lately to the new campaign.
New Nokia Lumia - social media buzz
This report is based on the data from the Internet monitoring and includes 14711 mentions connected with releasing new Nokia Lumia 1020. Results come from 660 web sites and have been gathered between 12th and 18th July 2013. The analysis examines contents of discussion and measures how the social media users reacted to this news.
New Nokia Lumia - social media buzz
This report is based on the data from the Internet monitoring and includes 14711 mentions connected with releasing new Nokia Lumia 1020. Results come from 660 web sites and have been gathered between 12th and 18th July 2013. The analysis examines contents of discussion and measures how the social media users reacted to this news.
Web Summit 2013 Dublin - pre conference Social Media Buzz
The analysis contains 171 opinions about the Web Summit and over 91% of them are positive. The majority of positive opinions concern a participation in the conference.
Negative ones generally express a dissatisfaction with too high ticket’s prices and excessive advertisements.
New Google Maps - social media buzz
On the July 16th 2013 Google opened the New Google Maps for web to everyone. Those maps had been available before, but only for lucky users who had got special invitations. Now everybody can enjoy the new interface and plenty of innovative features.
Moreover, on the next day (2013-17-07) Google launched an update to the Google Maps for iOS app, offering iPad support, indoor maps (malls, airports etc.) and many more upgrades introduced to Android with the recent update a week ago.
Tumblr Acquisition - Reactions across Social Media
David Karp’s decision of selling Tumblr did not meet with the positive public opinion. Some people cannot understand why he would want to get rid of such a promising business, but he had his reasons. First of all, Tumblr needs a COO and cash to keep running and growing. Moreover, the blogging portal does not generate sufficient revenues. Selling it to Mayer solves all those problems and of course makes David Karp rich enough to live off the interest.
Yahoo! has also broad perspectives after the transaction. Tumblr would allow it to reach huge young audience and reinvigorate the image of the company. It is expected that Tumblr will expand Yahoo!’s audience by 50% and to grow traffic by approximately 20%. What is more, Yahoo! has limited mobile reach and mobile usage and nowadays the trend of accesing the Internet via mobile rather that computer is growing. Having Tumblr gives Yahoo! huge opporunities on that field, because more than half of Tumblr’s mobile users use the mobile app on an average of 7 sessions per day.
Both Marissa Mayer and David Karp want to reasure Tumblr’s users that joining to Yahoo! will give the blogging portal more resources to develop and provide its community the product they love.
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[PL] Restauracja Blue Cactus - analiza dyskusji online
[PL] Restauracja Blue Cactus - analiza dyskusji online
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Sky club - Case study
- 2. Natężenie dyskusji online związanej z markami Sky Club i Triada Sky Club Ogłoszenie upadłości Triada
- 3. Udział poszczególnych kategorii źródeł w dyskusji związanej z markami Sky Club i Triada Sky Club Triada
- 4. Upadłość można było przewidzieć.
- 5. Przykłady wyników monitoringu marki Sky Club z okresu poprzedzającego upadłość.
- 6. 11 maj 2012 Ponad miesiąc przed informacją o upadłości
- 7. 13 maj 2012 Ponad miesiąc przed informacją o upadłości
- 8. 28 maj 2012 Ponad miesiąc przed informacją o upadłości
- 9. 18 czerwca 2012 15 dni przed informacją o upadłości i 13 dni przed reakcją giełdy
- 10. 18 czerwca 2012 15 dni przed informacją o upadłości i 13 dni przed reakcją giełdy
- 11. 21 czerwca 2012 12 dni przed informacją o upadłości i 10 dni przed reakcją giełdy
- 12. 23 czerwca 2012 10 dni przed informacją o upadłości i 8 dni przed reakcją giełdy
- 13. 24 czerwca 2012 9 dni przed informacją o upadłości i 7 dni przed reakcją giełdy
- 14. 26 czerwca 2012 7 dni przed informacją o upadłości i 5 dni przed reakcją giełdy
- 15. 27 czerwca 2012 6 dni przed informacją o upadłości i 4 dni przed reakcją giełdy
- 16. 28 czerwca 2012 5 dni przed informacją o upadłości i 3 dni przed reakcją giełdy
- 17. 29 czerwca 2012 4 dni przed informacją o upadłości i 2 dni przed reakcją giełdy
- 18. 30 czerwca 2012 3 dni przed informacją o upadłości i 1 dzień przed reakcją giełdy
- 19. Podsumowanie.
- 20. Przytłaczającą większość opinii na temat marki Sky Club w okresie bezpośrednio poprzedzającym upadłość stanowiły opinie negatywne. Alarmujący był nie tylko udział negatywnych opinii (93%), ale także ich treść. Masowo sygnalizowano takie zjawiska jak: - brak możliwości odzyskania zwrotów nawet części pieniędzy po rezygnacji z wycieczki. - nieopłacone hotele i kontrahenci - brak możliwości odzyskania zwrotów nawet części pieniędzy po rezygnacji z wycieczki. - brak kontaktu z pracownikami biura podróży
- 21. Porównanie wydźwięku / sentymentu dyskusji na temat marki „upadłej” i zdrowiej. (Okres badania to miesiąc poprzedzający upadłość Sky Club.) Sky Club Rainbow Tours 93% 86% Negatywnych opinii pozytywnych opinii
- 23. 3 dni przed ogłoszeniem upadłości
- 24. Informacje o analizie. Analiza została przygotowana w oparciu o dane zebrane przez narzędzie monitoringu Internetu Brand24 oraz przetworzone ręcznie przez człowieka. Dane zebrano w okresie 1 maj 2012 - 5 lipca 2012. Analiza sentymentu / wydźwięku została zrealizowana ręcznie. Procentowy udział wzmianek negatywnych bądź pozytywnych odzwierciedla ich liczbę w stosunku do całkowitej liczby wzmianek zawierających jakiekolwiek emocje / opinię.
- 25. Jeżeli masz pytania Michał Sadowski +48 605 394 355 michal@brand24.pl