The FENIX AR is the first motorcycle helmet that integrates safety technologies like a rear camera, heads-up display, turn-by-turn navigation, audio, and voice controls. It was created by Ivan and Rafael Contreras, two successful entrepreneurs with over 20 years of experience in mobility and materials design. The FENIX AR provides top safety features through its carbon fiber construction along with cutting-edge technology, positioning it as a fashionable product for early adopters seeking both protection and connectivity on their rides.

1. FENIX AR
The First Intelligent Helmet

3. The Company

4. Our Mission
World-class Safety. Meet
Next Generation Tech
We live to make transport, urban or
otherwise, seamless and safe.
Building on our world-class expertise
in carbon fiber, championship
motorcycles, urban mobility devices,
and safety tech we aim to transform
life on two wheels. The FENIX AR is
the first motorcycle helmet to
integrate a rear camera, a heads-up
display, in-helmet turn-by-turn
navigation, stereo audio, and voice
controls. This is just the beginning...

5. Leadership team
Investor
THE MEN BEHIND THE HELMET
Ivan and Rafael Contreras, President & Co-Founders
Ivan and Rafael Contreras, are two successful serial entrepreneur
cousins with more than 20 years of experience founding and taking
international tech companies to the highest success levels through
innovation. With deep expertise in mobility and advanced material
design, the Contreras share a vision for intelligent and sustained
mobility globally that was born from their advanced studies at MIT. As
a result of that vision, they founded SKULLY Technologies, developed
the first intelligent helmet in the world and they were the pioneers
launching to market the FENIX AR, an augmented reality motorcycle
helmet.

6. Value Proposition
Top Safety features
(ECE&DOT) certificate
Rear Camera (for 360
degrees view)
Heads-up display
Audio and visual Virtual
Reality navigating system
Voice system commands
Headphones
for instructions
100% carbon fiber shell
Limited series
Exclusive Packaging
2 year product warranty
Inverse logistics
After sales service (call
assist)
Software updates
Skully nation
membership
Launch presentation
with Telecom partner
Selective distribution
Pos marketing
Visual Merchandising
Retail Corner brand
investments
Pos and Digital Mktg
tools
• 65,000 US only SKULLY
Nation followers
• Tech & early adopter
product,
• Forthcoming models
• Motorbike, Communities &
Associations
• Circuits, professional riders
• Financing partners
• Industry partners
Product&Technical
Specifications
Enlarged product &
After Sales Service
Communication & Trade
Marketing
Other services & brand
elements
From brand to consumer

7. CONFIDENTIAL 2018
Tech related drivers Drivers
• SKULLY utilizes a recognised global chain
• Manufacturing and Tech Partners worldwide
• Partners in Taiwan, China, Vietnam, Spain,
USA, India with worldwide operations
• Modular design with top safety features
• Global Engineering center in Atlanta (USA)
with R&D and tech improvements on VR
and AR
• Appealing value proposition to consumers
and distribution actors

8. SAFETY
Rearview
Camera
Heads Up
Display
Carbon Fiber
LIFESTYLE/
FASHION
Sleek Design
Fashion Forward
Early Adopter
Appeal
TECHNOLOGY
Voice control
Music
Turn by Turn
Navigation
Hands Free Calling
Brand and product
positioning strategy
depends on trifecta of
Safety, Technology and
Fashion to address
consumer that are
searching top end
products with latest
technological
communications and
safety features, with an
appealing design and
brand positioning.
Consumer targets: Product Positioning –Top Safety, Tech & trendy

9. The Interconnected
Helmet

10. SKULLY FENIX AR is the first motorcycle helmet to
integrate a Rearview Camera, Heads-up Display,
Turn-by-turn Navigation, Connected Audio and
Smart Voice Controls.
Interconnected device

11. Advanced Rider Assistance
Blind spot rearview camera)
Rider Safety
LED Visual Indicator
Heads up Micro Display
Hands free Calling
Streaming music
Integrated Speakers and Display
Turn-by-Turn GPS Navigation
Integrated speakers, display and speed limits
overlays
Advanced control center for the modern riders
Integrated Speakers and Mic
13
Product: Fenix AR

12. Augmented technology
Rearview Camera 180º
An ultra-wide, glanceable view of the road behind you enhances your
overall safety.
1
Turn-by-turn navigation
Audio and visual navigation when and where you need it. Instant
weather reports for you ride.
2
Smart – Phone integration
Simply speak commands to Skully to access the FENIX
AR's smart features. Get directions, take calls, increase
music volume - all without ever taking your hands off the
bars.
3
Hands-free music controls
Designed from the ground-up to provide superior
sound, FENIX AR matches thumping speakers with
premium padding to provide crystal clear call
quality and dazzling sounding music.
4

13. Boosted Safety
Integrated rear-view display1
Carbon Fiber Structure Aeronautical
Quality
2
Emergency Quick Release Straps (EQRS)3
Pinlock Visor and Clear Anti-Fog Pinlock
lens
4

14. Superb Comfort
Modular Padding for a Perfect Fit1
Quick Release Visor2
3 Air Vents3
Removable Chin Skirt4
Intermediate Oval only 1,729 gr5

15. Our shop

16. 3 MODELS SAME DEFINITION
18
RAW CARBON.
FENIX
AR
MATTE BLACK
ARCTIC WHITE

17. Our Accesoires
Tsunami Case Pinlock Ready Visors Pinlock Ready Visors
Dry-fit-ShirtBall Cap

18. The First
Intelligent
Helmet
OUR STUDIO
415 Armour Drive NE #9202
Atlanta, GA, 30324
United States
Ph. (404) 357-5926