2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Skt perdagangan
1. TAJUK 1: ASAS KEPADA PERDAGANGAN
Minggu BIDANG PEMBELAJARAN / UNIT HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
PEMBELAJARAN
1.1 Keperluan dan kehendak manusia Aras 1 Pelajar menyenaraikan contoh keperluan
-Maksud keperluan 1.Menyatakan maksud-maksud : dan kehendak
-Maksud kehendak - keperluan
-Hierarki keperluan Maslow - kehendak Penerangan boleh menggunakan model
- pengeluaran Hierarki Keperluan Maslow
1.2 Pengeluan - sistem barter
-Maksud pengeluaran - faktor-faktor pengeluaran Menyenaraikan contoh pengeluaran
-Jenis-jenis pengeluaran - pengkhususan bersifat barang dan perkhidmatan
-Cabang-cabang pengeluaran 2.Membezakan keperluan dan
kehendak Menyenaraikan aktiviti perniagaan
1.3 Faktor-faktor pengeluaran 3.Melakarkan Hierarki keperluan berkait dengan cabang-cabang
-Tanah, buruh, modal dan usahawan Maslow pengeluaran
-Usahawan dan peniaga 4.Mengenai pasti cabang pengeluaran
-Peranan usahawan 5.Mengenal pasti bentuk-bentuk Mengkaji beberapa kegiatan
pengkhususan pengeluaran
1.4 Pengkhususan 6.Mengenal pasti kelemahan sistem
-Maksud pengkhususan barter Kajian Kes: Profil usahawan tempatan
-Pewujudan pengkhususan dalam yang berjaya
pengeluaran Aras 2
-Kesan pengkhususan dalam 1.Menjelaskan keutamaan keperluan Kajian : pilih situasi setempat sebenar
pengeluaran berbanding dengan kehendak yang melibatkan pengkhususan kerja
1.5 Sistem barter 2.Menjelaskan peranan dan dan perniagaan
-Maksud system barter sumbangan usahawan kepada
-Kelemahan system barter masyarakat dan negara Simulasi sistem barter
3.Menjelaskan kesan pengkhususan
dalam Pengeluaran
4.Menghuraikan kelemahan sistem
barter
Aras 3
1.Mengkritik sistem barter
2.Mentafsirkan bagaimana keprluan
dan kehendak mewujudkan
pengeluaran
3.Membuat gambaran mental struktur
asas aktiviti pengeluaran
TAJUK 2 :UNSUR PERDAGANGAN
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
2. 2.1 Perdagangan Aras 1 Menyediakan carta aliran unsur-unsur perdagangan
a.Maksud perdgangan 1.Menerangkan maksud perdagangan dan
b.Maksud perniagaan perniagaan Membuat penerangan ringkas berpandukan carta dan
c.Bantuan Perniagaan 2.Menerangkan jenis-jenis bantuan perniagaan buku teks
d.Kaitan pengeluaran, perdagangan dan perniagaan 3.Mengelaskan fungsi-fungsi bantuan perniagaan
Aras 2
1.Menjelaskan dengan contoh hubung kait
pengeluaran, Perdagangan, perniagaan dan bantuan
perniagaan
2.Menghuraikan kepentingan bantuan perniagaan
kepada perniagaan
Aras 3
1.Membina carta aliran unsure-unsur perdagangan
2.Menilai keperluan sesuatu jenis bantuan
Perniagaan kepada sesuatu perniagaan
TAJUK 3 : PERNIAGAAN DALAM NEGERI
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
3.1 Perniagaan dalam negeri Aras 1 Kajian tentang pengendalian sebuah kedai runcit
a. Maksud perniagaan dalam negeri
1.Menerangkan maksud: Melengkapkan carta aliran saluran agihan
3.2 Saluran agihan - perniagaan dalam negeri
a.Jenis-jenis saluran agihan - peruncit Melayari internet untuk mendapatkan laman web
2.Mengenal pasti fungsi peruncit dan pemborong syarikat-syarikat perniagaan yang terlibat dalam E-
3.3 Perniagaan runcit 3.Menyatakan jenis-jenis perniagaan runcit dagang
a. Fungsi peruncit dalam saluran agihan 4.Menerangkan jenis-jenis perniagaan Borong
b.Jenis-jenis perniagaan runcit 5.Menjelaskan bentuk-bentuk saluran agihan
i.Peruncit kecil-kecilan
ii.Peruncit besar-besaran
c.Bentuk-bentuk lain peruncitan
3.4 Perniagaan borong 6.Membandingkan perniagaan runcit dengan Menjana ide bagaimana pemborong mengawal aliran
a.Fungsi pemborong dalam saluran agihan perniagaan borong barang dalam sesuatu kawasan
b. Jenis-jenis perniagaan borong
i. Pemborong berfungsi penuh 7.Mengenai pasti bentuk-bentuk lain perunictan: * Meliputi pemborong bayar dan bawa serta jobber
ii.Pemborong berfungsi Terhad - mesin peruncitan automatik para
iii.Agen dan broker - pesanan mel
c. Pengambilalihan fungsi Pemborong - francais
3.5 Dokumen perniagaan dalam negeri - jualan langsung
a. Dokumen yang terlibat sebelum, semasa dan - E-dagang
3. selepas urusniaga - televisyen ineraktif Menyenaraikan jenis barang yang pengguna dan
- katalog shop peruncit mendapat terus daripada pengeluar
3.6 Kaedah Jualan
a. Jualan tunai Aras 2
i. Maksud Jualan Tunai
ii. Kelebihan dan kekurangan jualan tunai 1.Menjelaskan melalui contoh jenis perniagaan
b. Jualan Kredit runcit kecil-kecilan dan besar-besaran
i. Maksud jualan kredit 2.Menjelaskan melalui contoh jenis-jenis pemborong
ii. Jenis-jenis-Sewa beli - Bayaran Tertunda berfungsi penuh dan Berfungsi Terhad
iii. kelebihan dan kekurangan jualan kredit 3.Menghuraikan aktiviti agen
c. Jualan Prabayar 4.Mengenal pasti jenis perniagaan yang boleh
i. Maksud Jualan Prabayar mengambil alih fungsi pemborong
ii. Kelebihan dan kekurangan jualan prabayar 5.Memilih saluran agihan yang sesuai dalam
memasarkan barangan
d. Jualan Konsainan 6.Menghuraikan cirri-ciri peruncitan kecil-kecil dan
i. Maksud Jualan konsainan besar-besaran
ii. Kelebihan dan kekurangan jualan konsainan 7.Menghuraiakn cirri-ciri pemborong berfungsi
penuh dan pemborong berfungsi terhad
8.Menjelaskan melalui contoh cirri-ciri bentuk lain
peruncitan
9.Mengelas dan membezakan jenis –jenis
perniagaan runcit
Aras 3
1.Menilai kepentingan pemborong kepada perunict
dan pengeluar
2.Mengkritik peranan pemborong
3.5 Dokumen perniagaan dalam negeri Aras 1 Mengisi dan menglengkapkan dokumen-dokumen
perniagaan dalam negeri
a.Dokumen yang terlibat sebelum, semasa dan 1.Menyenaraikan jenis-jenis dokumen
selepas urusniaga 2.Mengenal pasti penggunaan dokumen perniagaan Melakarkan dokumen perniagaan dalam negeri
dalam negeri
3.Mengenal pasti jenis-jenis diskaun, syarat-syarat Penghasilan folio dokumen perniagaan
serahan dan syarat –syarat pembayaran
Aras 2
1.Mengira diskaun, amaun bayaran dan komisen
2.Mengelaskan jenis-jenis dokumen mengikut
urutan perniagaan
3.Menghuraikan fungsi setiap dokumen perniagaan
dalam negeri
Aras 3
1.Merumuskan kegunaan dokumen dalam
4. pengendalian perniagaan
3.6 Kaedah Jualan Aras 1 Mengisi dan menglengkapkan dokumen-dokumen
a.Jualan tunai perniagaan dalam negeri
i.Maksud Jualan Tunai 1. Menyatakan maksud;
ii.Kelebihan dan kekurangan jualan tunai - Jualan Tunai Melakarkan dokumen perniagaan dalam negeri
b.Jualan Kredit - Jualan Kredit
i.Maksud jualan kredit - Jualan Pra bayar Penghasilan folio dokumen perniagaan
ii.Jenis-jenis-Sewa beli - Bayaran Tertunda - konsainan
iii. kelebihan dan kekurangan jualan kredit 2.Menyenaraikan kelebihan dan kelemahan setiap Penerangan termasuk membanding setiap kaedah
c. Jualan Prabayar kaedah jualan
i. Maksud Jualan Prabayar Simulasi urusan jual-beli bersesuaian dengan produk
ii. Kelebihan dan kekurangan jualan prabayar Aras 2
d.Jualan Konsainan Buku Skrap tentang produk dan kaedah jualan
i. Maksud Jualan konsainan 1.Mengira faedah sewa beli, harga tokokan,margin
ii. Kelebihan dan kekurangan jualan konsainan harga dan amaun bayaran ansuran Merancang jualan
2.Menjelaskan dengan contoh kaedah jualan yang
diamalikan. Simulasi melayan pelanggan
3.Menghuraikan perbezaan setiap kaedah jualan
3.Menghuraikan perbezaan setiap kaedah jualan
Aras 3
1.Membuat keputusan yang rasional semasa
memiilih kaedah jualan
TAJUK 4 : PERNIAGAAN ANTARABANGSA
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
4.1 Perniagaan antarabangsa Aras 1 Lawatan ke syarikat pengimport dan pengeksport
Maksud perniagaan antarabangsa
Sebab-sebab wujud perniagaan antarabangsa 1.Menerangkan maksud Carta prosedur import dan ekpsort
Kepentingan perniagaan antarabangsa kepada - perniagaan antarabangsa
pengguna, pengeluar dan negara - perniagaan import, eksport dan entrepot Folio dokumen perniagaan import dan eksport.
4.2 Perniagaan import, eksport dan Entrepot 2.Mengenal pasti dokumen-dokumen perniagaan 1. Dokumen perniagaan-inden, invois eksport invois
Maksud perniagaan import, eksport dan entrepot antarabangsa consular, sijil asal usul
Prosedur import dan eksport 3. Menerangkan prosedur mengimport dan
Halangan dalam perniagaan antarabangsa mengeksport 2 Dokumen pengangkutan – bil muatan, bil udara
4.3 Dokumen perniagaan antarabangsa Aras 2 3. Dokumen insurans- polisi insurans
Jenis-jenis dokumen perniagaan antarabangsa
1.Menghuraikan kepentingan perniagaan 4 Dokumen kastam- borang perakuan kastam
antarabangsa
5. 2 Menghuraikan perbandingan perniagaan dalam 5. Dokumen pembayaran- bil perintah bayar
negeri dan perniagaan antarbangsa
3. Menjelaskan perbezaan aktiviti import, eksport
dan entreport
4. Menjelaskanhalangan dalam perniagaan
antarabangsa
5. Menjelaskan penggunaan dokumen import dan
eksport
Aras 3
1. Menilai implikasi import dan eksport kepada
negara
2. Mencadangkan cara mengatasi masalah
perniagaan antarabangsa
TAJUK 5 : INDUSTRI KECIL DAN SEDERHANA
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
5.1 Industri kecil dan sederhana Aras 1 Lawatan industri
1. Menerangkan maksud IKS dan kepentingannya
a. Maksud IKS Keratan Akhbar (ADD)
b. Ciri-ciri IKS 2. Mengenal pasti ciri-ciri IKS
c. Kegiatan IKS Buku Skrap
d. Kepentingan IKS 3. Mengenal pasti kegiatan IKS
e. Kaitan IKS dengan industri berat Penerangan ringkas tentang Vendor dan Industri berat
f. Masalah-maslah IKS Aras 2
1. Menjelaskan kaitan IKS dengan industri berat Sampel-sample produk IKS dan industri berat
2. Menjelaskan masalah IKS * Lembaga Hasil Dalam Negeri (LHDN) ada memberi
insentif sebagai cara mengatasi masalah IKS
3. Menjelaskan dengan contoh sumbangan IKS
kepada masyarakat dan negara
Aras 3
1. Mencadangkan cara-cara mengatasi masalah IKS
2. Merumuskan peranan IKS dalam pengeluaran
TAJUK 6 : PEMILIKAN PERNIAGAAN
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
6.1 Memulakan perniagaan Aras 1 Penerangan meliputi factor yang perlu
a. Cara memulakan perniagaan dipertimbangkan bagi memulakan perniagaan
6. b. Pengendalikan perniagaan 1.Menerangkan cara-cara memulakan perniagaan:
- sendiri Penerangan meliputi tanggungjawab percukaian bagi
6.2 Jenis pemilikan perniagaan - francais setiap milikan perniagaan
a. Milikan tunggal - ambil alih
b. Perkongsian - diundang Lawatan ke premis perniagaan
c. Syarikat Sendirian Berhad - warisan
d. Syarikat Awam Berhad
e. Koperasi 2 Menerangkan factor yang dipertimbangkan untuk
f. Perbadanan Awam memulakan perniagaan Penerangan hendaklah ringkas dan menyeluruh
3. Mengenal pasti jenis dan ciri setiap milikan
perniagaan Kuiz
4.Menerangkan cara menubuhkan perniagaan
- milikan tunggal Perbincangan berkumpulan
- perkongsian
- Syarikat Sendirian Berhad Contoh-contoh penswastaan
- Syarikat Awam Berhad
- Koperasi Penerangan meliputi langkah-langkah penubuhan
- Perbadanan Awam secara ringkas
Aras 2 Penerangan meliputi memorandum dan tataurus
1. Menjelaskan dengan contoh setiap cara untuk syarikat
memulakan perniagaan
2. Menghuraikan cara pengendalian
3 Menjelaskan kelebihan dan kekurangan setiap
pemilikan perniagaan
4. Menjelaskan tujuan penswastaan
Aras 3
1.Membuat keputusan memilih cara untuk
memulakan perniagaan
2. Merumuskan kesan daripada cara pengendalian
perniagaan
3. Menilai dasar penswastaan
TAJUK 7 : PELABURAN
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
7.1 Pelaburan Aras 1 Penerangan tentang saham disenaraikan dan tidak
a. Maksud pelaburan disenaraikan
b. Pelabur dan spekulator 1 Menerangkan maksud pelaburan, pelabur dan
spekulator Penerangan tentang saham meliputi perbezaan saham
7.2 Jenis pelaburan 2. Membezakan pelabur dengan spekulator dan syer
a. Simpanan tetap atau Akaun pelaburan 3. Mengenal pasti kepelbagaian peluang pelaburan
7. b. Harta tanah 4. Menerangkan jenis-jenis syer
c. Saham 5. Menerangkan peranan BSKL
i. Jenis saham 6. Menerangkan cara-cara melabur
ii. Pulangan atas saham
iii. Peranan Bursa Saham Aras 2 Kajian laporan saham di akhbar/Beriteks
d. Unit Amanah
1. Mengira pulangan daripada pelbagai pilihan Penerangan tentang insentif cukai ke atas modal
7.3 Panduan am melabur pelaburan pelaburan
a. Panduan asas membuat pelaburan 2. Menjelaskan dengan contoh kelebihan dan
kelemahan setiap peluang pelabur
3. Menghuraikan factor yang mempengaruhi harga
saham
4 Menghuraikan cara membeli dan menjual saham
TAJUK 8 : PERBANKAN DAN INSTITUSI KEWANGAN LAIN
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
8.1 Sistem Perbankan Aras 1 Lawatan ke bank
a. Perbankan konvensional
b. Perbankan Islam 1 membezakan sistem perbankan konvensional dan Penerangan ringkas tentang jenis dan fungsi bank
sistem perbankan secara Islam
8.2 Jenis –jenis bank 2. Menerangkan fungsi Bank Pusat dan bank- bank Risalah bank dan produknya
a. Bank Pusat lain
b. Bank Perdagangan 3. Menerangkan bentuk-bentuk perkhidmatan bank Ceramah oleh pegawai bank
c. Bank Saudagar perdagangan dan kegunaannya
d. Bank badan berkanun 4. Menerangkan penggunaan berbagai jenis cek Catatan:
e. Bank Koperasi 5. Mengenal pasti sebab-sebab cek tak layan
6. Menerangkan cirri dan fungsi setiap jenis institusi Penerangan meliputi aktiviti kewangan yang menjual
8.3 Perkhidmatan bank perdagangan kewangan lain berbagai produk perkhidmatan untuk mendapat
a. Menerima simpanan 7. Melakarkan cek. keuntungan.
b. Kemudahan pembayaran
c. Kemudahan pembiayaan
d. Perkhidmatan lain
8.4 Cek Aras 2 * Penerangan meliputi penggunaan teknologi
a. Jenis-jenis cek dan penggunaannya maklumat dalam urusan perbankan
b. Faedah menggunakan cek 1.Menjelaskan perbezaan di antara setiap jenis bank
c. Jenis-jenis cek lain 2.Menjelaskan kepentingan setiap bentuk Penerangan meliputi tatacara membuaka akaun
d. Cek tak layan perkhidmatan bank perdagangan kepada pelanggan
bank Cara menggunakan cek
8.5 Institusi Kewangan lain 3.Menghuraikan kelebihan dan kelemahan
a. Syarikat Kewangan penggunaan cek Spesimen cek
b. Syarikat Pajakan 4.Menjelaskan perbezaan cek terbuka dan cek
c. Syarikat Pemfaktoran tertutup Penerangan meliputi perkhidmatan Biro maklumat
d. Syarikat Jaminan Kredit Malaysia Cek (BMC)
8. Aras 3 Penerangan ringkas tentang jenis dan peranan
institusi kewangan lain
1. Membuat keputusan pemilihan perkhidmatan
bank yang sesuai untuk pelbagai jenis pelanggan
bank
TAJUK 9 : INSURANS
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
9.1 Insurans Aras 1 Penerangan prinsip ganti rugi meliputi caruman,
a. Pengenalan kepada insurans subrogasi dan doktrin punca terdekat
b. Konsep insurans 1 Menerangkan konsep, peranan dan istilah-istilah
c. Jenis risiko dalam insurans Ceramah wakil syarikat insurans
d. Peranan insurans 2. Mengenal pasti jenis-jenis risiko
3. Menerangkan prinsip-prinsip insurans Insurans kenderaan bermotor meliputi ”Excess
9.2 Prinsip-prinsip insurans 4. Mengetahui jenis-jenis dan kegunaan insurans Clause”
a. Kepentingan boleh diinduranskan 5. Membandingkan insurans konvensional dengan
b. Penuh percaya Takaful
c. Ganti rugi 6. Mengetahui cara-cara membeli polisi dan
membuat tuntutan ganti rugi
9.3 Jenis insurans
a. Insurans Kemalangan Aras 2
b. Insurans Kebakaran
c. Insurans Hayat 1. Menghuraikan konsep pemusatan risiko
d. Insurans Perkapalan/Penerbangan 2. Menjelaskan dengan contoh faktor-faktor yang
e. Insurans-insurans lain mempengaruhi kadar premium insurans
9.4 Takaful 3.Menjelaskan prinsip-prinsip takaful. Kajian tentang jenis insurans yang diambil oleh
a. Prinsip Takaful 4. Menjelaskan implikasi setiap prinsip insurans ke sesebuah perniagaan
b. Produk Takaful atas tuntutan ganti rugi
Catatan:
9.5 Belian polisi dan tuntutan ganti rugi Aras 3
a. Prosedur membeli polisi 1. Mencadangkan jenis polisi insurans yang sesuai Penerangan ringkas tentang implikasi percukaian ke
b. Prosedur membuat tuntutan ganti rugi bagi sesuatu jenis perniagaan dan individu atas ganti rugi dan premium insurans
TAJUK 10: PENGANGKUTAN
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
10.1 Pengangkutan Aras 1 Lawatan ke pelabuhan
a. Peranan pengangkutan 1 Menerangkan peranan dan jenis –jenis
pengangkutan Kajian tentang jenis pengangkutan yang sesuai bagi
10.2 Jenis pengangkutan 2 Mengenal pasti kelebihan dan kelemahan setiap sesuatu jenis barang dan rasional memilihnya
a. Pengangkutan darat jenis pengangkutan
9. b. Pengangkutan laut 3 Menerangkan maksud pengkontenaan dan TIR Peranan meliputi:
c. Pengangkutan udara 4 Mengenal pasti agens-agensi peranan berkaitan - Lembaga pelabuhan
d. Saluran paip dengan bidang pengangkutan - Lembaga Pelesenan Kenderaan Perdagangan (LPKP)
5. Menerangkan factor-faktor pemilihan jenis - Jabatan Pengangkutan Jalan (JPJ)
10.3 Pengkontenaan pengangkutan - Sistem Penerbangan Malaysia (MAS)
a. Maksud pengkontenaan - Jabatan Penerbangan Awam (DCA)
b. Pengangkutan antarabangsa Routier (Transport Aras 2 - Petronas
International Routier) 1.Menjelaskan dengan contoh kepentingan - Keretapi Tanah Melayu Berhad (KTMB)
pengangkutan kepada sesuatu jenis perniagaan - Jabatan Laut (Syahbandar)
10.4 Pemilihan jenis pengangkutan 2.Menghuraikan jenis-jenis pengangkutan darat, - Malaysia International Shipping Corporation (MISC)
a. Faktor-faktor pemilihan jenis pengangkutan laut, udara dan saluran paip - PUSPAKOM
3.Memilih jenis pengangkutan yang sesuai bagi Folio/ Buku Skrap
membantu perniagaan
Aras 3
1. Membuat gambaran mental tentang aktiviti
pengangkutan dalam perniagaan
2. Mengkritik setiap jenis pengangkutan
3 Membuat keputusan rasional dalam memilih jenis
pengangkutan
TAJUK 11 : KOMUNIKASI
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
11.1 Komunikasi Aras 1 Penekanan kepada perkhidmatan pos dan
a.Peranan komunikasi 1 Menerangkan peranan komunikasi. telekomunikasi yang berkaitan dengan amalan
2 Menerangkan jenis perkhidmatan komunikasi perniagaan
b.Perkhidmatan komunikasi yang sesuai digunakan dalam perniagaan
i. Televisyen dan radio 3. Menerangkan cirri-ciri setiap jenis perkhidmatan Simulasi tentang penggunaan perkhidmatan
ii. Perkhidmatan Pos komunikasi komunikasi
iii. Perkhidmatan telekomunikasi 4 Menerangkan agensi yang terlibat dalam
iv. Perkhidmatan Kurier perkhidmatan komunikasi
Aras 2
1 Menjelaskan factor-faktor pemilihan sesuatu jenis
perkhidmatan komunikasi
Aras 3
1 Mencadangkan jenis-jenis perkhidmatan
komunikasi yang sesuai kepada peniaga
TAJUK 12 : PERGUDANGAN
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
10. 12.1 Pergudangan Aras 1 Carta aliran gudang
a. Peranan pergudangan 1.Menerangkan maksud dan peranan pergudangan
b. Ciri-ciri gudang yang baik 2.Menerangkan jenis-jenis gudang Mengkaji jenis gudang yang sesuai bagi sesuatu jenis
3.Menerangkan kepentingan gudang berbon kepada barang dan rasional memilihnya
12.2 Jenis gudang peniaga da kerajaan
a. Gudang pengilang 4.Menyatakan cirri-ciri gudang yang baik
b. Gudang pemborong
c. Gudang peruncit Aras 2
d. Gudang kerajaan 1.Menghuraikan dengan contoh kepenitingan
e. Gudang berbon gudang kepada peniaga dan pengeluar
f. Penyetoran sejuk 2.Menjelaskan cirri-ciri gudang yang baik
Aras 3
1.Mencadangkan kaedah pengendalian gudang yang
baik
TAJUK 13 : PROMOSI
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
13.1 Promosi Aras 1 Penerangan ringkas konsep produk, promosi, harga
a. Peranan promosi 1.Menerangkan maksud dan pernana promosi dan agihan (4P)
b. Promosi dalam pemasaran 2.Mengenal pasti perkaitan promosi dengan
pemasaran Simulasi mengenai pelbagai jenis promosi
13.2 Jenis promosi 3.Menerangkan cirri-ciri setiap jenis promosi
a. Pengiklanan 4.Mengenal pasti jenis-jenis pengiklanan Folio
b. Promosi Jualan 5.Menerangkan cirri-ciri pelbagai media pengiklanan
c. Jualan Terus 6.Menerangkan factor-faktor pemilihan media Cara mengiklan sesuatu barang/kemahiran
d. Publisiti pengiklanan kejurujualan
Aras 2
13.3 Media Pengiklanan 1.Menjelaskan perbezaan antara jenis-jenis promosi
a. Media Bercetak 2.Menghuraikan cara ’gaya tarikan iklan’ untuk
b. Media Elektronik menarik perhatian pengguna
c. Media lain-lain 3.Menjelaskan kelebihan dan kelemahan setiap
13.4 Pemilihan media pengiklanan media pengiklanan
a. Faktor-faktor pemilihan media pengiklanan 4.Memilih media pengiklanan yang sesuai bagi
mempromosikan sesuatu keluaran
5.Menentukan pemilihan jenis pengiklanan yang
sesuai bagi sesuatu barangan
Aras 3
1.Mencadangkan jenis-jenis promosi yang sesuai
bagi sesuatu barang
TAJUK 14 : PERANAN KERAJAAN DALAM PERNIAGAAN
11. BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
14.1 Peranan kerajaan dalam perniagaan Aras 1 Penerangan ringkas dan menyeluruh peranan
a. Penyelidikan dan Pembangunan 1.Mengenal pasti kepentingan peranan kerajaan kerajaan meliputi industri Kecil dan sederhana,
b. Perundangan perniagaan dalam perniagaan perniagaan antara bangsa dan Lembaga Hasil Dalam
c. Latihan dan pengurusan 2 Mengenal pasti agensi-agensi yang terlibat Negeri (LHDN)
d. Kemudahan infrastruktur dan ruang niaga 3 Membezakan penglibatan agensi dalam membantu
e. Promosi dan pemasaran peniaga/pengusaha Risalah
f. Pelepasan cukai
g. Pembiayaan Aras 2 Lawatan ke agensi berkaitan
1.Menjelaskan dengan contoh cara bagaimana
sesorang pengusaha dibantu oleh kerajaan Ceramah
2.Menghuraikan peranan setiap agensi kepada
pengusaha
3.Menghuraikan implikasi perundangan perniagaan
kepada pengusaha/peniaga
Aras 3
1.Menghuraikan implikasi perana kerajaan kepada
peniaga dan pengguna
TAJUK 15 : KONSUMERISME
BIDANG PEMBELAJARAN / UNIT PEMBELAJARAN HASIL PEMBELAJARAN CADANGAN AKTIVITI PEMBELAJARAN
15.1 Konsumerisme Aras 1 Ceramah
a. Maksud komsumerisme 1.Menerangkan maksud konsumerisme
2.Mengenal pasti hak dan tanggungjawab pengguna Surat Khabar/Utusan Konsumer
15.2 Perlindungan pengguna dan pengeluar
a. Hak dan tanggungjawab pengguna 3.Mengetahui dan mengamalkan cara membeli Perbahasan
b. Taggungjawab pengeluar dengan bijak
c. Membeli dengan bijak 4 Menerangkan peranan kerajaan dan agensi lain Penerangan ringkas tentang Tribunal Pengguna ( di
d. Peranan kerajaan dan agensi lain dalam dalam melindungi pengguna bawah Akta Perlindungan Pengguna )
melindungi pengguna 5 Mengamalkan etika amalan perniagaan oleh
e. Etika Amalan Perniagaan penjual dan pembeli
6 Menerangkan undang-undang berkaitan dengan Catatan: Penerangan meliputi tanggungjawab sebagai
perlindungan pengguna pembayar cukai
Aras 2
1.Menghuraikan bagaimana menjadi pengguna yang
bertanggungjawab
2.Menjelaskan dengan contoh tanggungjawab
pengguna dan pengeluar
Aras 3
12. 1.Menilai amalan penjual dari segi etika perniagaan
2.Merumuskan sebab-sebab pengguna perlu
dilindungi