The document discusses the growing importance of mobile marketing. It notes that mobile use is growing faster than predictions and that smartphones are always with customers. This allows opportunities for location-based services and reaching customers anywhere. The document outlines mobile marketing channels and considerations for developing a mobile strategy, including defining target customers. It also compares native apps to mobile websites and provides examples of mobile apps and features. The conclusion emphasizes that mobile communication will soon be more important than desktop and to think social, local and mobile in mobile strategies.
Kako se posredovanje turističnih informacij odraža med uporabniki spleta by B...Slovenian Tourist Board
Po spletu krožijo komentarji, kakšne turistične informacije ste posredovali, na kakšen način so bile posredovane in ali ste z danimi informacijami zadostili radovednosti gostov.
Här beskriver jag hur de olika företagsformerna hänger samman, med sträckgubbar.
www.twitter.com/eldebo
Andra delen - affärsidén: http://www.slideshare.net/eldebo/vad-r-en-affrsid-eldebo
Tredje delen - affärsstrategi: http://www.slideshare.net/eldebo/praktisk-affrsplanering-eldebo
The document discusses the growing importance of mobile marketing. It notes that mobile use is growing faster than predictions and that smartphones are always with customers. This allows opportunities for location-based services and reaching customers anywhere. The document outlines mobile marketing channels and considerations for developing a mobile strategy, including defining target customers. It also compares native apps to mobile websites and provides examples of mobile apps and features. The conclusion emphasizes that mobile communication will soon be more important than desktop and to think social, local and mobile in mobile strategies.
Kako se posredovanje turističnih informacij odraža med uporabniki spleta by B...Slovenian Tourist Board
Po spletu krožijo komentarji, kakšne turistične informacije ste posredovali, na kakšen način so bile posredovane in ali ste z danimi informacijami zadostili radovednosti gostov.
Här beskriver jag hur de olika företagsformerna hänger samman, med sträckgubbar.
www.twitter.com/eldebo
Andra delen - affärsidén: http://www.slideshare.net/eldebo/vad-r-en-affrsid-eldebo
Tredje delen - affärsstrategi: http://www.slideshare.net/eldebo/praktisk-affrsplanering-eldebo
The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board
The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.
This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.
The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.
Mobilni marketing na primeru Dunajske turistične organizacije
(Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.
Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board
This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.
The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board
The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.
This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.
The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.
Mobilni marketing na primeru Dunajske turistične organizacije
(Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.
Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board
This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.
2. Na lepše. Po Sloveniji!
CILJ
Spodbuditi
domačega gosta k
počitnikovanju
doma
3. Kampanja
• Koncept kampanje: s
posebnimi paketi prepričati
gosta k počitnikovanju
doma
• Različni tematski sklopi in
spremni teksti - 5 + 1
• SREDSTVA = 0
• Tehnično smo izkoristili
obstoječo platformo
• Prijazna končnica
www.slovenia.info/posloveniji
4. Naslednji korak
• Poziv turističnemu
gospodarstvu, naj oblikuje
pakete posebej za
domačega gosta, veljavne
najmanj do 1.10.2012
vnos preko lokalnega
skrbnika
• Poziv skrbnikom, naj
pakete vnesejo na portal
www.slovenia.info
• Začetek 11.6.2012
• V enem tednu preko 70
vnesenih in objavljenih
paketov
5. Vnos paketov
• Enostavna vnosna maska
• Ime paketa, opis, cena,
kontakt za rezervacijo,
fotografija – pogoj: vsaj ena
nočitev
• Izbira pravilne kategorije
• Povezava naslova in kraja z
zemljevidom
• Objava zapisa izključno v
slovenskem jeziku
6. Promocija
• Izpostavitev na vstopni
strani www.slovenia.info s
povezavo na podstran z
vnesenimi paketi
• Komunikacija kampanje
preko kanalov na družbenih
omrežjih
• Tedensko opominjanje
preko obvestil TTA
• Poziv skrbnikom in
gospodarstvu, naj
povezavo s prijazno
končnico uporabljajo v
svojih medijih
7. Rezultati
• Prvi mesec (konec julija)
227 vnesenih ponudb
Na osnovno stran akcije je
prišlo 2.074 obiskovalcev
portala.
Ponudbe so si ogledali 5.998-
krat.
• Konec avgusta
228 vnesenih ponudb
Na osnovno stran akcije je
prišlo 2.764 različnih
obiskovalcev
Ponudbe so si ogledali 7.656
krat
8. Končni rezultat
• Konec septembra
228 vseh vnesenih ponudb
Največ v kategorijah
„Potepanja po Sloveniji“ (62)
in „Aktivni oddih“ (54)
Vse strani akcije so bile
obiskane več kot 20.000 krat.
Na osnovno stran akcije je
prišlo 5.042 obiskovalcev
portala.
Pakete so si ogledali 8.266
krat.
9. Pa sedaj?
• Mnenja na terenu
• Oblikovanje paketov in
njihovo trženje
• Povezovanje med
ponudniki znotraj
destinacije
„POSEBNA DOŽIVETJA“
• Nadaljevanje akcije z pozno
jesenskimi in zimskimi
paketi !!!!
10. www.slovenia.info
Slovenska turistična organizacija
Slovenian Tourist Board
Hvala za pozornost!
tina.sracnjek@slovenia.info