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Quick Refresh on
Lean Startup
Anti-definition
first
LEAN STARTUP IS NOT
CHEAP
“LEAN” ≠ “starved for resources”
MARTA
4500 Calories/Day
STILL LEAN
LEAN STARTUP IS NOT
CHEAP
SHORTCUT
Lean is disciplined
MARTA
4500 Calories/Day
STILL LEAN
Face down
the risks.
LEAN STARTUP IS NOT
CHEAP
SHORTCUT
FAST
(Important work happens in the flat part
of the growth curve.)
MARTA
4500 Calories/Day
STILL LEAN
Face the
risks.
PAM & JUNE’S
Wedding Cake
A PARABLE
JUNE
PAM
APRIL
MAY
JUNE
JULY
sedonaweddingcakes.com
freebestpictures.blogspot.com
thekitchn.com
Zoe Clark, The Cake Parlour
sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
LEAN STARTUP METHOD
LIST YOUR ASSUMPTIONS
UNDERSTAND YOUR CUSTOMERS
GET REAL PRODUCT INTO THE
WORLD
ADJUST DIRECTION BASED...
TIME & EFFORT
release
release
MAKE
MAKE
release
MAKE
THINK
PROGRESS
Effort
without proof
builds a
mountain of
risk.
TIME & EFFORT
release
release
MAKE
MAKE
release
MAKE
THINK
PROGRESS
RISK
Closed learning loops
burn down the risk.
TIME & EFFORT
PROGRESS
RISK
TIME
Each learning loop has you make something,
see how real people respond, and then adjust
your strategy.
BUILD
MEASURE
...
LEAN STARTUP
Use iterative learning cycles to
quickly reveal the flaws in
your strategy, so that you can
change direction b...
Testing critical assumptions
reduces waste.
Lean = Efficient
Lean = Muscular
Lean = Evidence-driven
Lean = No faking it
THANK YOU
@clevergirl
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Think Cupcakes: A Quick Refresher on Lean Startup

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Janice Frasier, Partner at Seneca VC, talks through what Lean Startup is - and isn't - and how you can best implement it at your startup.

Published in: Business
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Think Cupcakes: A Quick Refresher on Lean Startup

  1. 1. Quick Refresh on Lean Startup
  2. 2. Anti-definition first
  3. 3. LEAN STARTUP IS NOT CHEAP “LEAN” ≠ “starved for resources”
  4. 4. MARTA 4500 Calories/Day STILL LEAN
  5. 5. LEAN STARTUP IS NOT CHEAP SHORTCUT Lean is disciplined
  6. 6. MARTA 4500 Calories/Day STILL LEAN Face down the risks.
  7. 7. LEAN STARTUP IS NOT CHEAP SHORTCUT FAST (Important work happens in the flat part of the growth curve.)
  8. 8. MARTA 4500 Calories/Day STILL LEAN Face the risks.
  9. 9. PAM & JUNE’S Wedding Cake A PARABLE
  10. 10. JUNE PAM
  11. 11. APRIL MAY JUNE JULY
  12. 12. sedonaweddingcakes.com
  13. 13. freebestpictures.blogspot.com
  14. 14. thekitchn.com
  15. 15. Zoe Clark, The Cake Parlour
  16. 16. sedonaweddingcakes.com Zoe Clark, The Cake Parlour
  17. 17. LEAN STARTUP METHOD LIST YOUR ASSUMPTIONS UNDERSTAND YOUR CUSTOMERS GET REAL PRODUCT INTO THE WORLD ADJUST DIRECTION BASED ON WHAT HAPPENS
  18. 18. TIME & EFFORT release release MAKE MAKE release MAKE THINK PROGRESS
  19. 19. Effort without proof builds a mountain of risk. TIME & EFFORT release release MAKE MAKE release MAKE THINK PROGRESS RISK
  20. 20. Closed learning loops burn down the risk. TIME & EFFORT PROGRESS RISK
  21. 21. TIME Each learning loop has you make something, see how real people respond, and then adjust your strategy. BUILD MEASURE LEARN RISK
  22. 22. LEAN STARTUP Use iterative learning cycles to quickly reveal the flaws in your strategy, so that you can change direction before they negatively impact your goal. LEARN BUILD MEASURE
  23. 23. Testing critical assumptions reduces waste. Lean = Efficient Lean = Muscular Lean = Evidence-driven Lean = No faking it
  24. 24. THANK YOU @clevergirl

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