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Quick Refresh on
Lean Startup
Anti-definition
first
LEAN STARTUP IS NOT
CHEAP
“LEAN” ≠ “starved for resources”
MARTA
4500 Calories/Day
STILL LEAN
LEAN STARTUP IS NOT
CHEAP
SHORTCUT
Lean is disciplined
MARTA
4500 Calories/Day
STILL LEAN
Face down
the risks.
LEAN STARTUP IS NOT
CHEAP
SHORTCUT
FAST
(Important work happens in the flat part
of the growth curve.)
MARTA
4500 Calories/Day
STILL LEAN
Face the
risks.
PAM & JUNE’S
Wedding Cake
A PARABLE
JUNE
PAM
APRIL
MAY
JUNE
JULY
sedonaweddingcakes.com
freebestpictures.blogspot.com
thekitchn.com
Zoe Clark, The Cake Parlour
sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
LEAN STARTUP METHOD
LIST YOUR ASSUMPTIONS
UNDERSTAND YOUR CUSTOMERS
GET REAL PRODUCT INTO THE
WORLD
ADJUST DIRECTION BASED ON WHAT
HAPPENS
TIME & EFFORT
release
release
MAKE
MAKE
release
MAKE
THINK
PROGRESS
Effort
without proof
builds a
mountain of
risk.
TIME & EFFORT
release
release
MAKE
MAKE
release
MAKE
THINK
PROGRESS
RISK
Closed learning loops
burn down the risk.
TIME & EFFORT
PROGRESS
RISK
TIME
Each learning loop has you make something,
see how real people respond, and then adjust
your strategy.
BUILD
MEASURE
LEARN
RISK
LEAN STARTUP
Use iterative learning cycles to
quickly reveal the flaws in
your strategy, so that you can
change direction before they
negatively impact your goal.
LEARN
BUILD
MEASURE
Testing critical assumptions
reduces waste.
Lean = Efficient
Lean = Muscular
Lean = Evidence-driven
Lean = No faking it
THANK YOU
@clevergirl

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