I have given this presentation at two separate events: once at the UK Usability Professionals' Association and once at PRODUCTtank London. In the piece I present '3 Myths of Customer Experience' which seek to address some of the biggest red herrings in UX today. Ultimately, I want to turn 'myths' into 'truths', introduce my definition of Experience Strategy as well as the notion of key 'Aspects of the Experience'.
I have given this presentation at two separate events: once at the UK Usability Professionals' Association and once at PRODUCTtank London. In the piece I present '3 Myths of Customer Experience' which seek to address some of the biggest red herrings in UX today. Ultimately, I want to turn 'myths' into 'truths', introduce my definition of Experience Strategy as well as the notion of key 'Aspects of the Experience'.
The Human Element is the vital connective tissue that makes customer engagement possible. Understanding why and how this can potentially impact marketing, sales and service endeavors within an organization is critical to an organization’s success.
This element is part of a series of five and is an extension of the previous presentation - The Five Powerful Elements of Customer Engagement. For more customer engagement information, connect with me on twitter: @johnemerritt to keep up with the latest information and new presentations coming.
Technology is changing customer relations rapidly. You see that technology is becoming invisible, technology is creating new experiences for customers, technology is democratizing the world and technology is making customer relations more transparant than ever. These evolutions have a big impact on doing business. In this presentation, I give guidelines for your customer strategy in the day after tomorrow. How to create a future proof customer strategy? It is build on 5 pillars: mobile first, data expertise, platform thinking, boundless experiences and customer collaboration.
Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. I disagree with this approach. In this deck, I am sharing my 10 insights on content creation, based on my own experiences and best practices. But this is an unfinished document, I would love to receive input from other people in the field and I'd be happy to add their content tips into this deck.