Go to www.slidebooks.com to Download and Reuse Now a Simple Business Plan Template in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.

1. Business Plan
Insert Company Name
Date:
Founders/Owners:
Address:
Email:
Phone:
08/10/2014
John Example
4 Example Road, New York
Example@business.com
04 20 30 40 50
Replace by your own
logo

2. 22
Table of content
1. Executive summary
2. Context, idea and rationale
3. Mission statement, goals and objectives
4. Market analysis
4.1. Target market
4.2. Market size
4.3. Market growth
4.4. Market profitability
4.5. Market trends
4.6. Key success factors
5. Competitor analysis
5.1. Competitor identification
5.2. Competitor comparison
5.3. Competitor positioning
5.4. Competitor ranking
5.5 key findings
6. Marketing plan
6.1. Overview
6.2. Product
6.3. Price
6.4. Place
6.5. Promotion
7. Organizational plan
7.1. Team of founders
7.2. Business legal form
7.3. Organizational form
7.4. Key personnel
7.5. Key external contacts
7.6. Office and plant locations
8. Financial plan
8.1. Overview
8.2. Set-up costs
8.3. Start-up capital
8.4. Profit and loss forecast
8.5. Cash flow forecast
8.6. Balance sheet forecast
8.7. Financial ratios
9. Action plan
10. Exhibits

3. 33
1. Executive summary
1. Executive summary
2. Context, idea and rationale
3. Mission statement, goals and objectives
4. Market analysis
4.1. Target market
4.2. Market size
4.3. Market growth
4.4. Market profitability
4.5. Market trends
4.6. Key success factors
5. Competitor analysis
5.1. Competitor identification
5.2. Competitor comparison
5.3. Competitor positioning
5.4. Competitor ranking
5.5 key findings
6. Marketing plan
6.1. Overview
6.2. Product
6.3. Price
6.4. Place
6.5. Promotion
7. Organizational plan
7.1. Team of founders
7.2. Business legal form
7.3. Organizational form
7.4. Key personnel
7.5. Key external contacts
7.6. Office and plant locations
8. Financial plan
8.1. Overview
8.2. Set-up costs
8.3. Start-up capital
8.4. Profit and loss forecast
8.5. Cash flow forecast
8.6. Balance sheet forecast
8.7. Financial ratios
9. Action plan
10. Exhibits

4. 44
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
• Replace by your own text
Mission Statement
& Goals
Market Analysis
Competitor
Analysis
Marketing
Plan
Organizational
Plan
Financial Plan
Timeline
• Replace by your own text
• Replace by your own text
• Replace by your own text
1. Executive summary
Context, idea and
rationale
• Insert your Main conclusion
Title

5. 55
2. Context, idea and rationale
1. Executive summary
2. Context, idea and rationale
3. Mission statement, goals and objectives
4. Market analysis
4.1. Target market
4.2. Market size
4.3. Market growth
4.4. Market profitability
4.5. Market trends
4.6. Key success factors
5. Competitor analysis
5.1. Competitor identification
5.2. Competitor comparison
5.3. Competitor positioning
5.4. Competitor ranking
5.5 key findings
6. Marketing plan
6.1. Overview
6.2. Product
6.3. Price
6.4. Place
6.5. Promotion
7. Organizational plan
7.1. Team of founders
7.2. Business legal form
7.3. Organizational form
7.4. Key personnel
7.5. Key external contacts
7.6. Office and plant locations
8. Financial plan
8.1. Overview
8.2. Set-up costs
8.3. Start-up capital
8.4. Profit and loss forecast
8.5. Cash flow forecast
8.6. Balance sheet forecast
8.7. Financial ratios
9. Action plan
10. Exhibits

6. 66
2. Context, idea and rationale
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Context
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Idea
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Insert your own text.
Rationale

7. 7
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now

8. 88
3. Mission statement, goals and objectives
1. Executive summary
2. Context, idea and rationale
3. Mission statement, goals and objectives
4. Market analysis
4.1. Target market
4.2. Market size
4.3. Market growth
4.4. Market profitability
4.5. Market trends
4.6. Key success factors
5. Competitor analysis
5.1. Competitor identification
5.2. Competitor comparison
5.3. Competitor positioning
5.4. Competitor ranking
5.5 key findings
6. Marketing plan
6.1. Overview
6.2. Product
6.3. Price
6.4. Place
6.5. Promotion
7. Organizational plan
7.1. Team of founders
7.2. Business legal form
7.3. Organizational form
7.4. Key personnel
7.5. Key external contacts
7.6. Office and plant locations
8. Financial plan
8.1. Overview
8.2. Set-up costs
8.3. Start-up capital
8.4. Profit and loss forecast
8.5. Cash flow forecast
8.6. Balance sheet forecast
8.7. Financial ratios
9. Action plan
10. Exhibits

9. 99
3. Mission statement, goals and objectives
• Define the purpose and the scope of the organization
• Provide long-term direction
• Reflect your beliefs, values and priorities
Mission
• State what must be done to accomplish the mission
• Identify targets
• Serve as guide for objective setting
Goals
• Restate goal into operational terms
• Quantify what and when results will
be achieved
Objective #1
• Restate goal into operational terms
• Quantify what and when results will
be achieved
Objective #2
• Restate goal into operational terms
• Quantify what and when results will
be achieved
Objective #3

10. 1010
4. Market analysis
1. Executive summary
2. Context, idea and rationale
3. Mission statement, goals and objectives
4. Market analysis
4.1. Target market
4.2. Market size
4.3. Market growth
4.4. Market profitability
4.5. Market trends
4.6. Key success factors
5. Competitor analysis
5.1. Competitor identification
5.2. Competitor comparison
5.3. Competitor positioning
5.4. Competitor ranking
5.5 key findings
6. Marketing plan
6.1. Overview
6.2. Product
6.3. Price
6.4. Place
6.5. Promotion
7. Organizational plan
7.1. Team of founders
7.2. Business legal form
7.3. Organizational form
7.4. Key personnel
7.5. Key external contacts
7.6. Office and plant locations
8. Financial plan
8.1. Overview
8.2. Set-up costs
8.3. Start-up capital
8.4. Profit and loss forecast
8.5. Cash flow forecast
8.6. Balance sheet forecast
8.7. Financial ratios
9. Action plan
10. Exhibits

11. 1111
4. Market analysis
4.1.Target market
• Describe in this text block your target market(s), that is to say the group of customers that you want to market your
products to.
• To identify your target market(s), you can use customer segmentations such as:
o Geographic segmentation
o Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household size, and stage in
the family life cycle)
o Attitudes
o Psychological profiles
• If you have more than one target market, you ideally will have to tailor your mix marketing (4Ps) for each one of your target
markets
Target Market description

12. 1212
4. Market analysis
4.2.Target market size
• Estimate the Total Available Market (TAM) size
• TAM refers to the global revenue opportunity available for a product or service
• Some sources of information such as government data, trade associations, financial
data from major players and customer surveys should help you to provide a rough
estimation
Total Available Market (TAM)
Total Available
Market (TAM)
Serviceable Available
Market (SAM)
• Estimate the Serviceable Available Market (SAM) size
• SAM refers to the percentage of the Total Available Market (TAM) that you can
actually serve
Serviceable Available Market (SAM)
• Estimate your Target Market size based on your estimation of the TAM and SAM size
• Target market refers to the group of customers that you want to market your products
to
Your Target MarketTarget Market
Market
Share
• Estimate your market share (in percentage and dollars) based on your unique selling
proposition and marketing plan
• Your market share refers to a percentage of your target market
Your Market Share

13. 1313
4. Market analysis
4.3.Target market growth
• Estimate the Total Available Market (TAM) revenue growth
Total Available Market (TAM)
Total Available
Market (TAM)
Serviceable Available
Market (SAM)
• Estimate the Serviceable Available Market (SAM) revenue growth
Serviceable Available Market (SAM)
• Estimate your Target Market revenue growth
Your Target MarketTarget Market
Market
Share
• Estimate your market share growth
Your Market Share
- 10% every year between 2014 and 2020
+ 1% every year between 2014 and 2020
+ 10% every year between 2014 and 2020
+ 2% every year between 2014 and 2020

14. 14
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now

15. 1515
4. Market analysis
4.4.Market profitability
• Insert a more comprehensive
description
Bargaining power of Suppliers
• Insert a more comprehensive
description
Bargaining power of Buyers
• Insert a more comprehensive
description
Rivalry among firms
• Insert a more comprehensive
description
Threat of Substitute products
• Insert a more comprehensive
description
Threat of new entrants

16. 1616
4. Market analysis
4.5.Market trends
• Insert the description of the trend #1
Insert the title of the trend
#1
• Insert the description of the trend #2
Insert the title of the trend
#2
• Insert the description of the trend #3
Insert the title of the trend
#3

17. 1717
4. Market analysis
4.6.Key success factors (KSF)
• Insert the description of the KSF #1Insert the title of the KSF #1
• Insert the description of the KSF #2Insert the title of the KSF #2
• Insert the description of the KSF #3Insert the title of the KSF #3

18. 1818
5. Competitor analysis
1. Executive summary
2. Context, idea and rationale
3. Mission statement, goals and objectives
4. Market analysis
4.1. Target market
4.2. Market size
4.3. Market growth
4.4. Market profitability
4.5. Market trends
4.6. Key success factors
5. Competitor analysis
5.1. Competitor identification
5.2. Competitor comparison
5.3. Competitor positioning
5.4. Competitor ranking
5.5 key findings
6. Marketing plan
6.1. Overview
6.2. Product
6.3. Price
6.4. Place
6.5. Promotion
7. Organizational plan
7.1. Team of founders
7.2. Business legal form
7.3. Organizational form
7.4. Key personnel
7.5. Key external contacts
7.6. Office and plant locations
8. Financial plan
8.1. Overview
8.2. Set-up costs
8.3. Start-up capital
8.4. Profit and loss forecast
8.5. Cash flow forecast
8.6. Balance sheet forecast
8.7. Financial ratios
9. Action plan
10. Exhibits

19. 1919
5. Competitor analysis
5.1.Competitor identification
• Competitor A
• Competitor B
• Competitor C
• Competitor D
1.Key National Competitors
• Competitor E
• Competitor F
• Competitor G
• Competitor H
2.Key International Competitors
• Competitor L
• Competitor M
• Competitor N
• Competitor O
4.New Entrants
• Competitor I
• Competitor J
• Competitor K
3.Substitutes

20. 2020
5. Competitor analysis
5.2.Competitor comparison
Criteria
Revenue Profit Market share Main activity
Number of
employee
Product
quality
Insert your
own text
Competitor A
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Competitor B
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Competitor D
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text

21. 21
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now

22. 2222
5. Competitor analysis
5.2.Competitor comparison
0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
Competitor Revenue and Profit
Insert your key message
You can edit the data chart with the following process:
>Double click on the graph > click Design > Click on “Edit
Data” >Update the table with your own data

23. 2323
5. Competitor analysis
5.3.Competitor positioning
20
15
10
5
0
-5
B
Gaining market share
Losing market share
Average
market
growth
0 10 20 30 40 50
CompanyGrowth(%)
Market Share (%)
Insert your key message
60
Position your competitors with a matrix using relevant
criteria
A
C
A

24. 2424
5. Competitor analysis
5.4.Competitor ranking
Rank your top 3 competitors and insert their logo in the slide

25. 2525
5. Competitor analysis
5.5.Key findings
• Insert the description of the key finding #1
Insert the title of the key
finding #1
• Insert the description of the key finding #2
Insert the title of the key
finding #2
• Insert the description of the key finding #3
Insert the title of the key
finding #3

26. 2626
6. Marketing plan
1. Executive summary
2. Context, idea and rationale
3. Mission statement, goals and objectives
4. Market analysis
4.1. Target market
4.2. Market size
4.3. Market growth
4.4. Market profitability
4.5. Market trends
4.6. Key success factors
5. Competitor analysis
5.1. Competitor identification
5.2. Competitor comparison
5.3. Competitor positioning
5.4. Competitor ranking
5.5 key findings
6. Marketing plan
6.1. Overview
6.2. Product
6.3. Price
6.4. Place
6.5. Promotion
7. Organizational plan
7.1. Team of founders
7.2. Business legal form
7.3. Organizational form
7.4. Key personnel
7.5. Key external contacts
7.6. Office and plant locations
8. Financial plan
8.1. Overview
8.2. Set-up costs
8.3. Start-up capital
8.4. Profit and loss forecast
8.5. Cash flow forecast
8.6. Balance sheet forecast
8.7. Financial ratios
9. Action plan
10. Exhibits

27. 2727
6. Marketing plan
Overview
Marketing
Plan

28. 28
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now