This document summarizes common investment mistakes made by individual investors based on an analysis of 250,000 portfolios. It finds that over 90% of investors have problems like poor diversification, high fees, and neglecting their portfolios. Specifically, 9 in 10 investors have poor diversification by concentrating their holdings in single stocks or asset classes. 6 in 10 pay too high fees, such as expense ratios over 0.5% or paying advisors 1.3% of assets annually. 1 in 4 portfolios show signs of cash drag, neglect, or overtrading.

1. All data in this report is aggregated and anonymized from investors who sync and track their portfolios with SigFig. Learn more at www.sigfig.com or email insights@sigfig.com.
A look at the most common
— yet easily avoidable —
investor mistakes

2. 2
9 in 10 investors have poor diversification.
6 in 10 investors pay too much in fees.
1 in 4 portfolios shows signs of cash drag, neglect,
or overtrading.
More than 90% of investors have
problems in their portfolios.
Analysis is based on data aggregated and anonymized from investors who have synced their investment accounts on SigFig. Minimum sample size in each analysis
is 250,000 investors. Technical details are available upon request.

3. 3
9 in 10 investors have poor
diversification.
Of those investing in stocks, 6 in 10 have more
than 10% of their portfolio in a single stock.
1 in 2 investors has more than 80% of their portfolio
in equities.
For 6 in 10 investors, international equities
represent less than 10% of their equity portfolio.
SINGLE STOCK RISK
HOME BIAS
EQUITY CONCENTRATION
Analysis is based on data aggregated and anonymized from investors who have synced their investment accounts on SigFig. Minimum sample size in each analysis
is 250,000 investors. Technical details are available upon request.

4. 4
6 in 10 investors pay too much
in fees.
60% of investors own at least 1 high-cost fund
(funds with expense ratio of 0.50% or higher).
Investors who have an advisor pay 1.3% of their
assets in management fees on average, or
$7,000 a year.
HIGH COST FUNDS
HIGH ADVISOR FEES
Analysis is based on data aggregated and anonymized from investors who have synced their investment accounts on SigFig. Minimum sample size in each analysis
is 250,000 investors. Technical details are available upon request.

5. 5
1 in 4 investors’ portfolios show signs
of neglect or overtrading.
27% have cash drag (at least 10% in idle cash in
their portfolio).
25% of investors have not rebalanced or
contributed to their portfolios in the past year.
20% have portfolio turnover of 100% or more.
CASH DRAG
INATTENTION
OVERTRADING
Analysis is based on data aggregated and anonymized from investors who have synced their investment accounts on SigFig. Minimum sample size in each analysis
is 250,000 investors. Technical details are available upon request.

6. 6
These bad habits are common, and costly.
67% 33%
In 2014, 33% of everyday investors ended the
year with negative or zero returns…
… and the median investor underperformed a
60/40 balanced portfolio by 60%.
13.6%
10.6%
4.2%
S&P 500 60 / 40 MEDIAN
INVESTOR
RETURNS INCLUDE DIVIDENDS. TIME PERIOD IS 12 MONTHS ENDING 1/2/2015.
Analysis is based on data aggregated and anonymized from investors who have synced their investment accounts on SigFig. Minimum sample size in each analysis
is 250,000 investors. Technical details are available upon request.

7. 7
About SigFig
SigFig is the largest portfolio optimization platform in the world helping everyday investors track over $350B
in assets. Through partnerships with Fidelity, Schwab, and Ameritrade, we analyze, monitor and improve
your portfolio, or help build a new one. Using advanced algorithmic strategies, SigFig automatically balanc-
es and diversifies your investments, while reducing risk and minimizing fees.
About this Report
Analysis is based on data aggregated and anonymized from investors who have synced their investment ac-
counts on SigFig. Minimum sample size in each analysis is 250,000 investors. Technical details are available
upon request.
Contact Information
For more information, email insights@sigfig.com or call (415) 558-9611.
Disclaimers
Past returns reflect performance of assets over the course of one calendar year from 1/3/2014 to
1/2/2015 unless otherwise noted. Data is based on aggregated anonymized data representing SigFig
users unless otherwise noted. Results are net of all management fees and expenses unless
otherwise noted. Performance data includes reinvestment of dividends and interest unless
otherwise noted.