The morning seminar session included presentations on various topics related to sustainable and socially responsible urban development and procurement. Specifically, it covered Lend Lease's redevelopment of Elephant and Castle focusing on improving quality of life, setting a new standard for development, and enriching the community and environment. It emphasized goals of health, jobs, energy efficiency, green space, and transportation. It also discussed the benefits of the Trading for Good initiative in helping small businesses promote their social value to win more business from large contractors.