Talk given at Cologne AI Deep Learning Meetup 21.05.2019 Over past year, string of deep learning innovations around Transformers, ELMo, BERT and co. destroyed previous state-of-the art NLP benchmarks. We‘ll look how we got there, what future might look like and what you can do with it. A Brief history of NLP deep learning, showing common thread behind the recent hype with a small intermezzo on ethics.