The west side of Berlin has rediscovered its reputation as the cultural and luxury center of the city. Several new luxury hotels have opened, attracting famous guests, and the neighborhoods around Savignyplatz and Kurfürstendamm have been revitalized with new boutiques, cafes, and restaurants. The area is known for its history, parks, cultural attractions like museums and theaters, and upscale shopping. It caters to a more mature crowd than the youthful east side of the city.