Jack goes shopping every weekend. He typically visits the supermarket, drugstore, department store, and hardware store. At the supermarket, he buys groceries like rice, beans, meat, and vegetables. At the drugstore, he purchases toiletries and over-the-counter medications. The department store allows him to browse shoes, hats, and coats. If needing supplies, Jack goes to the hardware store for items like nails and hammers. After finishing his shopping, Jack returns home tired from his errands.
Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike
MAKE AN ENTRANCE AT YOUR PROM
It's no question that you will be accompanied by the most beautiful date that evening, but how will you go about complimenting them with your superb fashion sense? Are you thinking sequence, shimmer, and bling? Vintage-style? A modern fashion suit? How about straight leg vs slim- fit? Bow tie, necktie, or no tie?
It's not as simple as picking a suit and tailoring it to fit right, there are so many parts to choosing a formal outfit and we are here to help you!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike
MAKE AN ENTRANCE AT YOUR PROM
It's no question that you will be accompanied by the most beautiful date that evening, but how will you go about complimenting them with your superb fashion sense? Are you thinking sequence, shimmer, and bling? Vintage-style? A modern fashion suit? How about straight leg vs slim- fit? Bow tie, necktie, or no tie?
It's not as simple as picking a suit and tailoring it to fit right, there are so many parts to choosing a formal outfit and we are here to help you!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
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>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. Match the items on the left with the store
where you can buy them on the right. Then
write one more item you can buy in each store.
1 running shoes
2 magazines
3 tie
4 necklace
5 vegetables
6 envelopes
7 shampoo
a jewelry store
b bookstore
c drugstore
d clothing store
e grocery store
f sporting goods store
g stationery store
3. Do you enjoy shopping?
Where do you go shopping most often?
Have you ever worked in a shop?
Why do people go just window shopping?
How often do you go shopping?
4. What types of shops do you like
to visit?
Do you spend a lot of money
when you go shopping?
Would you like to work in a
shop?
What do you dislike about
shopping?
Do you like to go shopping alone
or with friends?
6. People are shopping in a mall. What store are they in? Listen and
circle the correct answer.
1. a. a jewelry store
b. a shoe store
c. a grocery store
4. a. a clothing store
b. a shoe store
c. a jewelry store
2. a. a sporting goods store
b. a bookstore
c. a music store
5. a. a music store
b. a bookstore
c. a grocery store
3. a. a stationery store
b. a jewelry store
c. a sporting goods store
7.
8.
9. • Discuss the questions
• What do you usually wear…
• at home?
• at work/ in class? on vacation?
• How often do you buy clothes?
• Where do you usually buy your clothes?
What’s your favorite store?
• Do you buy used clothing? Why/Why
not?
• What do you think about online
shopping?
10. You would have to be ready
PREPARE ONE MINUTE
PRESENTATION.
TALK ABOUT FASHION, YOUR
OPINION, LIKES AND DISLIKES.
USE THE VOCABULARY LEARNED
AND THE ONE YOU LOOAK AT.
11. • Use these questions to help you:
• Do you think people spend too
much money on clothes and hair?
• Do you think makeup is a Good or
bad thing?
• What do you think of fashion
modelling as a profession?
• How important is it for you to
follow fashion?
• What Fashions do you like?
12.
13. Shopping for Clothes
QUESTIONS
•Could you help me, please?
•Could you tell me where the ................ department is?
•Excuse me, I'm looking for a .......... .
•Is there somewhere I can try this on, please?
•Does it suit me?
•Do you have this in a (larger/smaller size) (different colour), please?
•Do you do alterations?
•Do you have a refund policy?
•Is this in the sale?
ANSWERS/COMMENTS
•It's too long / short.
•It's too tight / loose.
•The ladies / gents changing rooms are over there.
•You can bring it back and exchange it or get a refund within 2 weeks if you keep the
receipt.
14. Paying
QUESTIONS
•Do you take credit cards?
•Do you give credit?
•Do you have a loyalty card?
•Does it have a warranty?
•Can I pay by cheque?
•Do you offer a cash discount?
•Could I have a VAT receipt, please?
•Could I leave my bags here and pick them up later?
ANSWERS/COMMENTS
•We take all the major credit cards.
•We only accept cheques with a cheque card.
•We are offering 6 months free credit with no deposit.
•Sorry, no.
•Yes, certainly.
15. Jack: Good afternoon, do you need any help?
Customer 1: I’m just looking.
Jack: Hello, can I help you with anything?
Customer 2: I’m just browsing.
Jack: Hello, are you OK there?
Customer 3: I’m being served, thanks.
16. Jack: Good afternoon, can I help you?
Customer: Yes, please. I’m looking for a shirt.
Jack: OK. Are you looking for
something smart or casual?
Customer: Erm, something smart-casual.
Jack: We have some shirts over here in
the menswear section if you want to take a look. Let
me know if you want to try anything on.
Customer: Thanks
17. Customer: Excuse me
Jack: Yes?
Customer: Have you got this in my size?
Jack: What size do you normally wear? Large or Extra Large?
Customer: I’m usually an extra-large.
Jack: Let me have a look. I’ll be right back.
Jack: Here you are. Do you want to try it on?
Customer: Yes please. Where are your changing rooms?
Jack: They are at the back there. Follow me.
Customer: Thanks
18. Shopping for Clothing
A: Can I help you?
B: Yes please. Can I see the sweater in the window?
A: Sure! What color? We have it in black, blue or green.
B: Uh, blue, please.
A: All right. What size?
B: Extra small.
A: Extra small in blue? Ok, just a moment, please. … Here you are.
B: Thanks. Can I try it on?
A: Try it on? Uh, sure, no problem. The fitting rooms are over there.
B: Thank you.
19. Shop Assistant: May I help you?
Customer: Yes, I’m looking for a pair of trousers.
Shop Assistant: What colour would you like?
Customer: Black, white, yellow, brown.
Shop Assistant: What style of trousers, bell bottoms, straight legs, flares, high waisted, hipsters,
cropped, drain pipes, boot legs, jeggings, leggings?
Customer: Any of the above.
Shop Assistant: What size do you need?
Customer: I’m not sure, can you measure me?
Shop Assistant: Yes of course, measure customer you are a 34” waist. How about these?
Customer: What material are they?
Shop Assistant: Nylon.
Customer: Have you got anything in cotton?
Shop Assistant: Yes, these.
Customer: Can I try them on?
Shop Assistant: Of course. The fitting room is over there.
Customer: These fit very well, I will take them.
20.
21. Jack: How does it feel?
Customer: It’s actually a bit baggy and loose around my shoulders.
Jack: Would you like to try on a large?
Customer: Yes, please.
Jack: Wait here and I’ll be back in a minute.
Jack: How about that one? Was that any better?
Customer: It’s perfect. I’ll take it.
Jack: Follow me this way to the cash desk and I’ll ring that up for you.
Jack: That will be £25, please. How do you want to pay? Cash or card?
Customer: I’ll pay by card, please.
Jack: Contactless?
Customer: Yes, please.
Jack: Here you are and here’s your receipt. If you have any problems just bring it
back with the receipt.
Customer: Thank you.
Jack: Thanks.
25. • Buying a jacket
• Buying accessories
(hat, glasses, caps,
socks,)
• Buying jewelry
• Buying a pair of
shoes
• Buying a pair pants
• Buying t-shirts
• Buying baby’s
clothes
• Buying menswear
• Buying womenswear
• Buying a formal suit
26.
27.
28. Shopping
I go shopping every weekend. I usually buy many different things. I go to the
supermarket and the drugstore. I sometimes go to the department store and the hardware
store.
At the supermarket, I buy many groceries. I usually buy rice, beans, meat, green
vegetables, and fruit. There are usually many people in the supermarket. It is very
crowded. I usually spend a lot of money because food is very expensive. At the
drugstore, I buy toothpaste, aspirin, soap, and shampoo. At the department store, I look at
shoes, hats, and coats. I go to the hardware store if I need nails or a new hammer. There
are many interesting things in the hardware store.
I go home after I finish my shopping. I am usually tired after I finish my
shopping.
29. Write three paragraphs about your shopping. Remember to indent and leave margins.
Put the following information in your composition.
Paragraph 1—Tell where you go shopping.
Paragraph 2—Tell what you usually buy or look at.
Paragraph 3—Tell what you usually do after shopping. Tell how you feel after
shopping.