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Shopline Echelon HK Pitch
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Editor's Notes

  1. Many merchants still feel that setting up and running an online shop is a huge challenge. The first they think of is to approach their technical friends. This holds especially true in this part of the world.Shopline is here to disrupt that.
  2. The problem that we are solving is threefold. First off, the entry barrier to e-commerce is extremely high, especially for the non-tech savvy. Current services from some of our global competitors do not offer a solution that is localized. That would of course include differences in language and currency, but also difference in consumer behavior and what merchants are really looking for in an online shop. (bank transfer, cash on delivery online to offline objective)Finally, the marketplaces that much of Asia uses currently do not help the businesses in building their brand.
  3. Our solution provides merchants the easiest way to launch and run a full-featured, self-branded online shop from anywhere, on any device. They can do this without any technical skills.Tackling the three paint points by being Simple and easy to use, being localized because we know the culture and providing them with a self-branded e-commerce website.
  4. The market opportunity for us to succeed is tremendous. In the US today, 75% of the merchants that sell online do so via their own online shop, where as that number stands at only about 10-20%. That 80-90% is where we feel e can capitalize on and where we can make the biggest impact. That will be our playground.
  5. Shopline provides merchants with tools to allow them to Launch, Customize and manage their shop on nothing but their mobile phones. Whether or not it’s with our mobile apps or mobile web, the merchant should be able to do everything from beginning to end, on-the-go
  6. Mention traction of 500 shops, thousands of products and we have traffic coming from both HK and Taiwan proving that the potential for expansion is great, and the need exists outside of just this city.
  7. Obviously e-commerce is not new, so the global competitive landscape is littered with names. However where we feel we can thrive is in the lower left quadrant where we can provide merchants a way to launch self-branded shops easily and at a very low cost. Targeting Asia specifically.Some of our peers in this sector are services such as Tictail targeting europeans and Stores JP, one of the biggest players in Japan specifically.
  8. I’d like to quickly speak about the current market size that we’re working in.Online retail in Asia is set to double to close to US$300 billion dollars, with mobile making up about 17%, growing at the same rate over the next two years.
  9. I’d like to quickly speak about the current market size that we’re working in.Online retail in Asia is set to double to close to US$300 billion dollars, with mobile making up about 17%, growing at the same rate over the next two years.
  10. I’d like to quickly speak about the current market size that we’re working in.Online retail in Asia is set to double to close to US$300 billion dollars, with mobile making up about 17%, growing at the same rate over the next two years.