This document provides an overview of various digital production projects and their budgets. It lists 9 projects including banners, mobile apps, websites, and augmented reality. Budgets range from $20k for simple apps and banners to over $1 million for integrated campaigns. The document advises that while costs are estimates, production requires flexible teams that can include generalists and specialists depending on the scope of work. It concludes by inviting questions about the proposed projects and budgets.

1. IT’S HARD BEING GREAT
but you can do it
05.20.11

2. (ALE)SSANDRA LARIU
@ALELARIU

3. Today is about Today is not about
LIGHT side of digital HEAVY side of digital
production production
• Banners - standard and RM • Big build sites
• Microsites - up to 10 pages • E-commerce
• Mobile • UX (user experience)
• Games • Systems integration
• Twitter • Software build
• Augmented reality • MEDIA!

4. INSPIRATION
across...

6. METHODOLOGY
overview of
BUDGET
TEAM
TIMING

7. 1. INTEGRATED PRICELESS PICKS
OVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K

8. 1. INTEGRATED PRICELESS PICKS

9. 2. SITE 15 PAGES GOLDEN GRANT -
BUDGET: 700K FOR 20 PAGE LFASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS

10. 2. SITE GOLDEN GRANT

11. 3. MOBILE SCORETONES
BUDGET: 20K FOR APP

12. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL
BUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION

13. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL

14. 5. AUGMENTED REALITY GOLDRUN
BUDGET: 400K FOR APP
http://www.goldrungo.com/

15. 6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizes
BUDGET: 20K
Text

16. 7. TABLET D7000 CLOSER TO PERFECTION
BUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMERA 360
http://vimeo.com/20922434

17. 8. KINECT SOBRIETY TEST
BUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS

18. 8. KINECT SOBRIETY TEST

19. 9. FACEBOOK GET CHARGED
BUDGET: 75K FOR FB APP

20. UNDER ARMOUR - GET CHARGED
Facebook Application
• 1 month Development
• Approx. $75K
• Team of 3 Developers, Interaction Designer, Flash Developer, Coder
• Under

23. HOW YOU CAN DO GREAT
1. now you know roughly how much stuff costs
2. but there’s no rigid way to do it
3.and with regards to teams: at some point
you’ll need to substitute generalists with
specialists

24. QUESTIONS?