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Shb Workshop Final

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slides from Security and Human Behavior workshop at MIT

TechnologyEducation
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Privacy, self-expression and social network sites ,[object Object],[object Object],[object Object]
Acknowledgements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Expressive privacy ,[object Object]
The business case for expressive privacy ,[object Object],[object Object],[object Object],[object Object],Source: Fogg, B.J & Iizawa, D. (2008). Online persuasion in Facebook and Mixi: A cross-cultural comparison. Persuasive 2008, LNCS 5033, pp. 35-46.
Study 1: FB, Trust, Privacy ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Trust and uses 1... Trust in Facebook Trust in FB users Social connection .14** -0.06 Photographs .24** 0.02 Social investigation .15** -0.08 Content .23** -0.05 Status updates .21** 0.03 Shared identities .25** -0.03
Trust and uses 2... Trust in Facebook Trust in FB users Freq. site visit .16** 0.02 Hours per week .13** -0.07 Freq. status changing .24** 0.01 Length of time on site -.10* -0.05 Number of friends 0.07 -.13** Privacy settings -.17** -0.007
[object Object],[object Object]
Study 2: Twitter and privacy management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter or Secret Tweet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linguistic markers for intimate secrets ,[object Object],[object Object]
Markers (all p <.05) Marker Normal Tweet Secret Tweet Word Count 17.30 21.1 Personal Pronoun 6.95 20.78 You 0.92 0.51 She/He 0.53 3 Articles 10.44 4.13 Past Tense 1.96 4.34 Swear Words 0.59 0.06 Family Words 0.33 2.69 Human Words 0.73 1.43 Sexual Words 0.45 1.78 Fillers 0.7 0.21 Question marks 1 0.03 All Punctuation 23.56 16.95 Exclamation marks 4.03 0.16
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]

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Shb Workshop Final

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  • 13. Trust and uses 1... Trust in Facebook Trust in FB users Social connection .14** -0.06 Photographs .24** 0.02 Social investigation .15** -0.08 Content .23** -0.05 Status updates .21** 0.03 Shared identities .25** -0.03
  • 14. Trust and uses 2... Trust in Facebook Trust in FB users Freq. site visit .16** 0.02 Hours per week .13** -0.07 Freq. status changing .24** 0.01 Length of time on site -.10* -0.05 Number of friends 0.07 -.13** Privacy settings -.17** -0.007
  • 15.
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  • 19. Markers (all p <.05) Marker Normal Tweet Secret Tweet Word Count 17.30 21.1 Personal Pronoun 6.95 20.78 You 0.92 0.51 She/He 0.53 3 Articles 10.44 4.13 Past Tense 1.96 4.34 Swear Words 0.59 0.06 Family Words 0.33 2.69 Human Words 0.73 1.43 Sexual Words 0.45 1.78 Fillers 0.7 0.21 Question marks 1 0.03 All Punctuation 23.56 16.95 Exclamation marks 4.03 0.16
  • 20.
  • 21.