2. Pitfalls
• No appreciable rise in ranking
• Drop of revenues
• Additional costs that were not advised
• Use of unethical methods resulting in sanctions
• Failures that cause server downtime/interruptions
• Use of infringing content
• Failure to provide advice on issues within scope
4. Implied Warranty
• Uniform Commercial Code (UCC); Israeli Sales Law 5728-1968;
UN Convention on the International Sale of Goods (CISG).
• Implied warranty: Fitness for a Particular
Purpose, Merchantability, Good Title, Non-Infringement.
• NO WARRANTIES ARE EXPRESSED OR
IMPLIED, INCLUDING, BUT NOT LIMITED TO, ANY IMPLIED
WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A
PARTICULAR PURPOSE AND NON-INFRINGEMENT.
7. Carve Outs
• Client Responsibilities
• Search Algorithm Updates & Changes
• Hardware & Technical Malfunctions
• Server Downtime
• Not esponsible for URLs dropped/excluded
• Use of non-recommended servers
• Carve out unsupported browser or other
software
8. Client Reps. & Obligations
• Client IP reps.: non-infringement (in respect of content/
keywords provided by client); not
defamatory, obscene, distasteful, racially or ethnically
offensive, harassing, or discriminatory.
• Client Indemnification Obligation.
• Safe Harbor: Require client to comply with notice and
takedown procedures.
9. LOL
• Limitation of Liability:
• Carve-out Consequential Damages.
• Cap on Liability
• Sole Remedy: capped credits/ refunds.
10. Insurance
• Professional Liability Insurance - for
ISPs, Software Providers.
• Coverage- E&O, IP infringement.
• Unintentional Infringement.
11. Reminder
• Disclaimers.
• Detailed SOW/Specs.
• Carve Out Client/3rd party responsibilities.
• Exclude Consequential Damages.
• Cap on Liability.
• Guarantee- Sole Remedy.
12. Hope NOT to:
SEE YOU IN COURT
Sharon Aloni | Partner
Goldfarb Seligman &
Co., Law Offices
Tel: +972 (3) 608-9834
Fax: +972 (3) 6089855
sharon.aloni@goldfarb.com |
www.goldfarb.com
