Some of the greatest power of market research happens when you share your findings with colleagues. Here are two simple rules for doing so.

1. Haines-Group.com
The Power of Sharing Research Results
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Helping Product Leaders move from Insight to Impact
Haines-Group
30 Seconds to Impact – Slide Series
35% of those who have done research DON’T share the results internally within their organization.
88% fail to hold an interactive workshop of some kind to discuss the findings.
To avoid this lost opportunity…
Market FindingsResearch Sharing New Insights
Set-up a Big Tent
If you are going to do research, share the results. It’s in the
sharing of new (or confirmed) insights that the real learning and
problem solving happens. But do so using a ‘big tent’ approach-
i.e. include everyone who contributes to product success (right
down to customer service and finance).
Not only does this create the efficiencies that come from mutual
understanding, it is often surprising what great insights come
from unexpected people.
Make it a Dialog – Not Just a Presentation
Whether your big tent is in a conference room, web conference,
or several small meetings—make them interactive Q&A sessions.
Present the findings, but throughout the presentation encourage
(require) discussion about what the findings mean and the
further questions it may raise. This is where you get the real
value.