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1. "Entrepreneurial Journey of
ShareChat: A Made-in-India Unicorn"
~ GROUP - 4

2. Introduction
What is ShareChat: A regional social networking platform in Indian
languages. Founded By: Ankush Sachdeva, Bhanu Singh, Farid Ahsan
Founded In: 2015 Why it's unique: Focuses on Indian regional content and
languages. Headquarters: Bangalore, India User Base: Over 350 million
monthly active users (including Moj) Current Status: Recognized as a
Unicorn (valued over $1 billion)

3. Origin of idea: Founders noticed non-English users couldn't engage on
Twitter. Gap in the market: No proper social platform for local language
users. Initial version: Started as "Mohalla" app. Purpose behind app: To
connect people in their regional language communities. Problem it solved:
Language barrier in digital social interaction.
Business Idea - How it started

4. VISION, MISSION, AND OBJECTIVE
Vision: Empower Indians to share and consume content in their own
language. Mission: Create a safe and inclusive digital space for vernacular
expression. Objectives:
1.Support regional languages
2.Build a community platform
3.Increase user-generated
content
4.Promote digital inclusivity
Need: India's 80% internet users prefer regional languages.
Importance: Bridges the digital gap between urban and rural
users.

5. Main Competitors: Instagram Reels, YouTube Shorts, Facebook, Twitter
Unique Advantage: Strong focus on Indian regional languages Market
Position: Leading in Tier 2, Tier 3, rural and semi-urban markets Content
Diversity: Regional news, devotional content, memes, short videos User
Loyalty: Higher stickiness due to cultural and language relevance
Competitor Analysis

6. Opportunities and Challenges
Opportunities:
Regional Content Demand:
Increasing preference for
regional language
platforms.
TikTok Ban Advantage: Moj
grew fast after TikTok's exit
from India.
Creator Economy Growth:
Rising need for regional
content creators.
Expanding Internet Access:
More users joining from
rural
areas.
Challenges:
Content Moderation:
Managing diverse language
content safely. Strong
Competition: Facing
Instagram Reels and
YouTube Shorts.
Monetization Difficulties:
Slower revenue generation
compared to global apps.
Retention Challenge: High
competition for keeping
users active.

7. Monthly Active Users: 180M+ active users across platforms. App Downloads:
100M+ downloads on Google Play Store. Moj Impact: Gained 100M+ users
after TikTok ban. Top Regions: Strong presence in Tier 2 and Tier 3 cities.
Popular Content Types: Devotional, memes, regional news, motivational
posts. Language Diversity: Supports 15+ Indian languages for engagement.
Current Usage and Reach

8. Language Support: Available in 15+ Indian languages.
Content Types: Videos, memes, quotes, news, short
stories. User Interaction: Like, comment, share, follow. Al
Algorithm: Personalized content feeds. Moj Integration:
ShareChat's short video platform. Creator Tools:
Monetization and video creation features.
KEY FEATURES AND CHARACTERISTICS

9. Entreprenurial Traits and Founders
Founders: Ankush Sachdeva, Farid Ahsan, Bhanu Singh - IIT
graduates. Visionary Thinking: Solved a local-language
communication gap. Risk-Taking: Launched a new idea in a global
app-dominated market. Innovation: Focused on non-English Indian
users, a rare move then. Team Building: Strong co-founder
collaboration and tech team. Long-Term Focus: Pivoted and scaled
the platform steadily.

10. Parent Company: Mohalla Tech Pvt. Ltd. ShareChat
Lite: Lightweight version for slower networks Moj:
Short video app launched post TikTok ban Moj Lite:
Light version of Moj Moj Live: Real-time live interaction
tool QuickTV: Curated entertainment platform
Note: All are part of the ShareChat digital
ecosystem
Sharechat Ecosystem and Associated Platforms

11. Growth Timeline
2015 2020
2021 2024
2017-
18
2022-23
ShareChat
officially
launched.
Crossed10M+
downloads
milestone.
Moj app
launched
after
TikTok
ban.
Expanded
features and
user base
rapidly.
Achieved
unicorn
Status
Focus on Al-
powered
user
personaliza
tion.

12. Model Type: Freemium with Ad-based revenue. Native Ads: In-app
advertisements for monetization. Sponsored Content: Paid
promotions and partnerships. Brand Collaborations: Direct
partnerships with big brands. Creator Monetization Tools: Earnings
for active content creators. Live Commerce Initiatives: Selling
products via live videos (new pilot).
Business Model

13. Target Audience:
Primary Users: Tier 2 and Tier 3 city users.
Demographics: 18-35 age group, non-English speaking.
User Intent: Entertainment, community interaction,
content
creation.
Funding:
Total Funding Raised: $1.4 Billion+ over the years. Major
Investors: Tiger Global, Lightspeed India, Temasek, Google.
Early Investor: Twitter invested in early stages.
Target Audience and Funding

14. Expand Language Coverage: Add more regional dialects across India
Strengthen Moj Ecosystem: Launch advanced video editing and live features
Creator Monetization: More tools to support content creators financially Global
Expansion: Explore markets in South Asia and similar regions Al and
Personalization: Enhance user feed with better Al-driven recommendations
Future Plans

16. GROUP-4
Cassandra
Reia Suraj
Sumit
Abraham
Hema Satya