how you can
shape the future
of the internet
today
DJ Chuang
Strategy Consultant
.BIBLE Registry
BibleTLD.org
2
NON COMMERCIAL
4 billion pages
3
Internet users
NON COMMERCIAL
4 billion pages
Why do we use domain names with
.COM | .NET | .ORG | .EDU | .GOV | .MIL anyways?
• Names are easier to remember than numbers
• 192.168.2.1
• 173.194.121.33
• 199.19.144.31
4
Why domain names
5
thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com
123456789101112131415161718192021222324252627282930313233343536.com
3.141592653589793238462643383279502884197169399375105820974944592.com
abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijk.com
NON COMMERCIAL
4 billion pages
Which domain ending was that?
6
• Lifechurchonline.com
• Lifechurch.net
• Lifechurch.org
• Lifechurch.tv
• Lifechurch.fm
• Lifechurch.co
• Lifechurch.us
• Life.church
NON COMMERCIAL
4 billion pages
Using multiple domain names
7
• saddleback.com
• saddlebackresources.com
• 40daysintheword.com
• saddleback.com/daringfaith
• drivetimedevotions.com
• highschoolministry.com
• rickwarren.org
NON COMMERCIAL
4 billion pages
What’s this domain name for?
• ccvonline.com
• cc.com
• aspirevelotech.com
• crossroads.com
• gatewaypeople.com
• del.icio.us
• oh2o.org
• vine.co
8
NON COMMERCIAL
4 billion pages
What’s makes a great domain name?
9
• Easy to remember – meaningful is memorable
• Easy to spell
• Easy to say – does it pass the “radio test”?
• Shorter is better, though acronyms are a maybe
• Refrain from abbreviations and numbers
• Don’t use hyphens
10
11
Internet Expansion
New digital real estate is being developed
.COM
.ORG
.EDU
.LINK
.BIBLE.ОНЛАЙН.GURU
.NYC
.KPMG
.CLUB
. みんな
.LUXURY
.MARRIOTT
.CHURCH .BANK
.CATHOLIC
.NIKE
. 在线
.London
.BMW
12
.XYZ
.APP.EVENTS
NON COMMERCIAL
4 billion pages
Analogy: video channels
13
NON COMMERCIAL
4 billion pages
How many top level domains? 850+
14
coffee.club
15
bike.nyc
16
skygarden.london
17
toureiffel.paris
18
yeezy.supply
19
yeezy.supply
20
Lily.camera
21
NON COMMERCIAL
4 billion pages
Which domain name is better?
• coffee.com
• freshgroundroast.com
• .indianasmallwheelenthusiasts.com
• affinityseattle.com
• annaperena.co.uk
• markbittman.com
• !BornThisWayFoundation.org
• donuts.co
• coffee.club
• freshground.coffee
• iswe.bike
• affinity.photography
• annaperena.clothing
• cooking.how
• bornthisway.foundation
• donuts.domains
22
SocialMediaChurch.net
23
SocialMedia.Church
24
discoverychurch.com
25
discovery.church
26
ccvonline.com
27
ccv.church
28
NON COMMERCIAL
4 billion pages
Switching domain names
focuschurch.tv focus.church
29
NON COMMERCIAL
4 billion pages
Switching domain names
• newlifechurch.tv
• . westdallascommunitychurch.com
• westsidefamilychurch.com
• livingwordonline.org
• tierra-nueva.org
• newlife.church
• westdallas.church
• westside.church
• livingword.church
• tien.church
30
Coming soon… .BIBLE domains
31
Vision & Mission of .BIBLE
Vision: The trusted online source for all things Bible
Mission: To spur Bible engagement, translation,
innovation, and global partnerships so that all
people may experience the life-changing message
of the Bible
32BibleTLD.org
33
If someone is biblically illiterate..
34
Hey, that’s a web address!
John316.Bible
35
Sharing a Bible verse…
36
Share more than a Bible verse..
ReadThe.Bible/Habakkuk2:14
Where is that in the Bible?
37
Direct Link to the Bible Verse!
38
Matthew.Bible/6.24
Trilogy.Church
39
Trilogy.Bible
40
41
https://flic.kr/p/bA1yDn
“You need to skate to
where the puck will be,
Not where it has been.”
~ Wayne Gretzky
Benefits of new gTLDs
• Innovations for Internet usage
• Meaningful domain names
• Memorable domain names
• Easier to remember
• No more slashes
• Shorter domain names
• Faster to type, fewer typos
42
Why get a new gTLD domain?
43
• Get a better domain name: meaningful,
memorable, shorter, and brandable
• Easier to share and promote
• Clearly express what’s at your domain
• Get attention by being distinctive
• Instant access to event, campaign, app
• You control your destination (not dependent
on search engines, app store, social media)
How to get a new gTLD domain?
44
• Use or choose a registrar
• Godaddy.com
• Register.com
• Name.com
• 101domain.com
• How much does it cost?
• Average retail @ $25 per year
.BIBLE Pre-Registration
45
NIC.Bible
Connecting People to the Bible
46
example.bible
“Behind every screen is a person,
and every person has a story.”
~ LifeChurch.tv
Stay Connected
DJ Chuang
949-243-7260
BibleTLD.org
info@BibleTLD.org
@BibleTLD
facebook.com/BibleTLD
47

Shaping the Future of the Internet Today: new domain name extensions

Editor's Notes

  • #4 Legacy gTLDs and ccTLDs still command respect The survey revealed some new domain-name extensions that caught the imagination of respondents – domain names with extensions that have particular value and meaning are appealingly Another survey November 2014 3,200 UK and US surveyed 60% of consumers prefer .organic website over .com http://internet.com/domains/consumers-surveyed-prefer-organic-over-com-for-organic-websites/
  • #5 Legacy gTLDs and ccTLDs still command respect The survey revealed some new domain-name extensions that caught the imagination of respondents – domain names with extensions that have particular value and meaning are appealingly Another survey November 2014 3,200 UK and US surveyed 60% of consumers prefer .organic website over .com http://internet.com/domains/consumers-surveyed-prefer-organic-over-com-for-organic-websites/
  • #32 So there are a number or ways to get involved with .BIBLE First level is to pre-register interest Save list See popularity of domains. 4,000 domain registrations 500+ accounts (2,666 unique domain names)
  • #33 Vision & Mission Pause for just a minute and give an ABS update here -ABS is turning 200 next year -Moving our headquarters to Philly -Simplifying and Crystalizing ABS strategy 100M US Actively Engaging God’s Word 100% of World will have God’s Word in their language by 2015 Dot Bible is a critical way we will reach 100M new people and complete 100% of the translation Transition: Going back to the vision to be the trusted online source for all things Bible: We can’t be the trusted online source for all things Bible without properly protecting it.
  • #38 So there are a number or ways to get involved with .BIBLE First level is to pre-register interest Save list See popularity of domains. 4,000 domain registrations 500+ accounts (2,666 unique domain names)
  • #39 So there are a number or ways to get involved with .BIBLE First level is to pre-register interest Save list See popularity of domains. 4,000 domain registrations 500+ accounts (2,666 unique domain names)
  • #42 So there are a number or ways to get involved with .BIBLE First level is to pre-register interest Save list See popularity of domains. 4,000 domain registrations 500+ accounts (2,666 unique domain names)
  • #43 Vision & Mission Pause for just a minute and give an ABS update here -ABS is turning 200 next year -Moving our headquarters to Philly -Simplifying and Crystalizing ABS strategy 100M US Actively Engaging God’s Word 100% of World will have God’s Word in their language by 2015 Dot Bible is a critical way we will reach 100M new people and complete 100% of the translation Transition: Going back to the vision to be the trusted online source for all things Bible: We can’t be the trusted online source for all things Bible without properly protecting it.
  • #44 So there are a number or ways to get involved with .BIBLE First level is to pre-register interest Save list See popularity of domains. 4,000 domain registrations 500+ accounts (2,666 unique domain names)
  • #45 So there are a number or ways to get involved with .BIBLE First level is to pre-register interest Save list See popularity of domains. 4,000 domain registrations 500+ accounts (2,666 unique domain names)
  • #46 So there are a number or ways to get involved with .BIBLE First level is to pre-register interest Save list See popularity of domains. 4,000 domain registrations 500+ accounts (2,666 unique domain names)
  • #47 So there are a number or ways to get involved with .BIBLE First level is to pre-register interest Save list See popularity of domains. 4,000 domain registrations 500+ accounts (2,666 unique domain names)
  • #48 Vision & Mission Pause for just a minute and give an ABS update here -ABS is turning 200 next year -Moving our headquarters to Philly -Simplifying and Crystalizing ABS strategy 100M US Actively Engaging God’s Word 100% of World will have God’s Word in their language by 2015 Dot Bible is a critical way we will reach 100M new people and complete 100% of the translation Transition: Going back to the vision to be the trusted online source for all things Bible: We can’t be the trusted online source for all things Bible without properly protecting it.