The document provides quick recipes for using various social media platforms, including Facebook, Twitter, Google+, LinkedIn, Instagram, and Pinterest. It discusses the purpose and best uses of each platform, as well as recommendations for how often to post on each and what voice to use. The recipes are meant to help users understand the online context of social media and choose platforms and strategies to effectively connect with their desired audiences.

1. Quick
Recipes
for
Social
Media
DJ
Chuang
@djchuang
|
djchuang.com
.BIBLE
Registry
@
BibleTLD.org
Social
Media
Church
@
SocialMediaChurch.net

5. Social
media
is
about
people,
not
technology.

7. Understand
the
Online
Context
• Instant
• Public
• Global
• Permanent

9. Choosing
a
Recipe
• Who
do
you
want
to
connect
with?
• How
will
you
connect:
channel?
voice?
topics?
content?
frequency?
• How
much
Pme
for
social
media?
• How
will
you
know
if
it’s
working
-­‐
your
goals?

14. Facebook
• Profile
–
best
for
individual
to
connect
with
family
&
friends
• Group
–
best
for
discussions
with
a
small
group
or
team
• Page
–
best
for
organizaPonal
or
brand
presence
• photos
&
text
that
trigger
social
acPons
(like,
share,
comment)

15. Facebook
facebook.com/djchuang
• Browse
other
Pmelines
to
like
/
comment
/
share
• Connect
with
church
groups
• 5-­‐10
status
updates
/wk
• 10-­‐15
minutes/day
Voice:
casual
-­‐
be
personable,
real,
and
friendly

16. Twi`er
• 140-­‐character
status
update
• “Share
ideas
and
info
instantly”
• Great
for
listening
in
on
public
cha`er
• Use
hashtag
to
monitor
topics
or
events
• Contact
brands
for
customer
service
@djchuang
• Quick
quesPon/answer
• Share
links
&
quotes
• MenPon
people
I
meet
• Schedule
tweets
in
advance
using
Hootsuite
or
Buffer
• 3-­‐6
tweets
a
day
• 10-­‐15
minutes/day
Voice:
public
-­‐
be
wi`y,
informed,
business
casual

18. Google+
• Status
updates
with
text,
links,
images,
and/
or
videos
– Searchable
– Share
with
select
circles
• CommuniPes
• Google+
Hangout
– Video
chat
for
up
to
10
– Hangout
on
Air
for
100s
• Livestreamed
• Recorded
automaPcally
+DJ
Chuang
• Share
an
occasional
link
• Browse
communiPes
and
select
circles
• Browse
once
a
week
• 10-­‐15
minutes/week
Voice:
stay
in
context
–
be
passionate,
generous

19. Linkedin
• Social
network
for
professionals
to
connect
for:
– Resume
– Jobs
– ConsulPng
– RecommendaPons
– Referrals
Voice:
professional
business
sekng

20. Instagram
• Mobile
sharing
for
photos
and
videos
• Filters
• Crop,
Zoom,
Rotate
• Like
/
Comment
/
Follow
• Connect
to
share
on
Facebook,
Twi`er,
Tumblr
instagr.am/djchuang
• Share
photos
of
surprising
things
I
want
to
remember
• “A
day
in
the
life”
• 2-­‐3
photos/
week
Voice:
let
your
creaPvity
shine

21. Pinterest
• Photo
sharing,
bullePn-­‐
board
style
• Most
popular
with
women
for
design,
fashion,
arts
&
crans
• Good
for
recipes
&
shopping
too
pinterest.com/djchuang
• Visually
share
my
interests:
– ideas
– Infographics
– social
media
art
– ex-­‐churches
– new
gTLDs
Voice:
collector’s
choice

22. Choosing
a
Recipe
• Who
do
you
want
to
connect
with?
• How
will
you
connect:
channel?
voice?
topics?
content?
frequency?
• How
much
Pme
for
social
media?
• How
will
you
know
if
it’s
working
-­‐
your
goals?

23. DJ
Chuang
email:
djchuang@gmail.com
phone:
949-­‐243-­‐7260
twi`er:
@djchuang
web:
djchuang.com
podcast:
socialmediachurch.net