The document discusses how the amount of available information on the internet, estimated to be over 400 billion pages, far exceeds people's ability to consume and process it. It also notes several challenges posed by the internet age, including issues of information volume, filtering, siloed data sets, accuracy, and privacy. The remainder of the document proposes ways an organization like a church could utilize various internet technologies and strategies to enhance worship experiences, communicate its message, build community, provide educational resources, and facilitate commerce activities to serve its members and mission.

1. Internet Technologies
And the Information Age

2. Information Age – Is Here!
• Google Searches 23.5 BILLION Pages
10% of Known Internet
http://netforbeginners.about.com/cs/secondaryweb1/a/secondaryweb.htm

3. Cloaked/Deep Internet - 90%
• Another 80 BILLION STATIC Pages NOT Searched
• Another 9.5 BILLION INTRANET Pages NOT
Searched
• Another 300+ BILLION DATABASE Pages NOT
Searched
• TOTAL AVAILABLE ~
http://netforbeginners.about.com/cs/secondaryweb1/a/secondaryweb.htm

4. Available Informational Pages
413+
BILLION PAGES

5. Information Problems
• Volume of Information – 100 pages an hour would
take 471,461 years to read 413 Billion pages
• Filters gone – No Internet Librarians
• Silo Sets of Information
• Data Consistency
• Accuracy
• Source of Data
• Use of Data – Privacy

6. Informational Literacy
• Determine the extent of information needed
• Access the needed information effectively and efficiently
• Evaluate information and its sources critically
• Incorporate selected information into one’s knowledge
base
• Use information effectively to accomplish a specific
purpose
• Understand the economic, legal, and social issues
surrounding the use of information, and access and use
information ethically and legally
http://www.ala.org/ala/mgrps/divs/acrl/standards/informationliteracycompetency.cfm#ildef

7. Information Usage – In Ministry
• Content and Format –
– What content will be actually provide and shown
• Communication and Marketing –
– What message do we want to communicate
• Community and Social Networks –
– Specific to our members
• Campus and Educational Opportunities –
– Educational Resources
• Commerce and Resources –
– Centralized area for purchasing material

8. Content and Format
• Worship Center
– Songs and Backgrounds
– Sound Effects
– Live Internet Connection Feeds
• Learning Structures (Pastor’s Message)
– Backgrounds
– Sounds
– Maps
– Counter Messages
– Video Clips
– Audio Clips

9. Enhance Worship
I will sing of the mercies of the Lord forever,
I will sing, I will sing.
I will sing of the mercies of the Lord forever,
I will sing of the mercies of the Lord.
With my mouth, will I make known
Thy faithfulness, thy faithfulness.
With my mouth, will I make known,
Thy faithfulness to all generations.

10. Emphasis Message Component

11. Links to Media Resources
• http://www.higherpraisetube.com/video/9200/Sheph
erd-of-Love
• http://youtu.be/t2f1ItK-Alg

12. Communications & Marketing
Opportunities
• Strategic Communication Elements or Fun Fair
Activity
– Needs to be key part of churches’ communication plan
– Needs to be controlled by leadership
– Needs to be purposeful and thought-out
– Needs to be professional and well developed
• Audience
– Believers verses non-Believers
– Members verses Non-Members
– Gender and Age Related

13. What Does Your Site Say
About You?

14. What Does Your Site Say
About You?
• Structure
– Broken Links
– Outdated Events
– Hosting
• Free (Google Ads)
• Outdate (No Site)
• Design
– Pictures of Church Building
– Dark Colors/Font Size/Layout
– Image Size
– Intentional Design verses Teenager Designer want-to-be

15. Language - Christianized
• Salvation/Saved
• Outreach Event
• VBS/AWANA
• Core
Doctrines/Constitution
• Nick Names for Activities
• Missionaries (Safety)
• Discipleship
•
Post Modern Audience
• Not Familiar with Bible
• Do Not Know Jesus
Christ at all (Curse Word)
• Secularized
• Increased dislike for
Christians
What Does Your Site Say
About You?

16. Community & Social Networks
– Financial Giving
– Membership Tracking
– Community Relationships
– Mentoring Relationships
– Communication of Events
– Plugging-In
– Small Group/Home Group Locations
– Tweet Events and Services
– Facebook Groups (Small Groups/teens/kids ministry)
– Skype/Goto Meeting Conversations with Missionaries

17. Campus and Educational
Opportunities –
– Centralized Educational Philosophy (BuildUp)
• Believe the Gospel
• Understand Biblical Ethics
• Internal Godliness
• Learn Doctrine
• Develop Life Skills
• Uplift Others
• Prepare Others
– Educational Resources
• Filtered Information (Commentaries/Dictionaries/Sites)
• Goto Meeting Training w/ Volunteers
• Tie-ins to Colleges and Seminaries
• Doctrinal teachings (white papers)

18. Campus and Educational
Opportunities –
– Spiritual Growth
• Daily Devotions
• Online Bible studies
• PDF of sermon notes
• Sermon Worksheets (Application)
• Email Weekly Prayer List (Pastor’s Direction)
– Life Skills/Prepare Others
• Marriage Resources
• Financial Stewardship
• Mentoring Helps (How To’s)
• Top 100 Books to Read (Solid Christian Classics)

19. Commerce and Resources –
– Centralized area for acquiring materials
– Event Registration
– Camp Registration
– Login Information
– Giving (Donations)