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SHAPE CAPITAL
FINDING INVESTORS FOR
YOUR STARTUP
Guide
ACCELERATORS
Accelerators usually have a set
timeframe in which individual
companies spend anywhere from a few
weeks to a few months working with a
group of mentors to build out their
business. Accelerators provide funding
of $25,000 to $150,000.
ANGEL INVESTORS
Angel investors are high net-
worth individuals often with
strong business experience
and good networks. 
Angel Investors typically invest
from $50,000 to $500,000 and
those who are classified as
sophisticated investors will
write cheques of $500,000 to
$2M.
FAMILY OFFICES
Family offices are private wealth firms that serve ultra-high-
net-worth investors. These family offices invest in a range of
assts from early startups to IPO and property. They invest
from $500,000 to many millions of dollars.
VENTURE CAPITAL
Venture capital funds are investment
funds that manage the money of
investors who seek private equity
stakes in startup and small-to medium-
sized enterprise.
They will invest from $250,000 to tens
of millions of dollars.
RAISING CAPITAL
Be very clear on what
your business does &
what problems it
solves
Write a pitch deck.
Try to keep it less
than 15 pages
Work out how much
capital you need &
how fast you plan to
spend it
PROCESS
1. PITCH DECK
4. LEGALS
2. PRESENTATION 3. DUE DILIGENCE
Investors review your pitch
deck and decide to meet
with you or they pass on
the opportunity
Investors will follow up with
additional Q&A
Meet with investors,
present your pitch, answer
questions. Opportunity to
identify if you both can
work together
Investors make an offer and
provide you with a term sheet.
Once signed you then complete
 definitive transaction
documents.
When all legal agreements
are signed you then issue
share certificates and
submit forms to ASIC. You
receive the funds and get to
work to build your business.
5. ClOSING
BEFORE
CONTACTING
INVESTORS:
1. Understand the industry the invest in
2. Be aware of the stage of funding they want (seed or
established companies)
3. Understand their investment geographic preferences
4. Find out who they co-invest with
5. How much they invest
6. What other companies they have already invested in
7. What are their key objectives and investment
preferences
Guide to Finding Investors for Your Startup

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Guide to Finding Investors for Your Startup

  • 1. SHAPE CAPITAL FINDING INVESTORS FOR YOUR STARTUP Guide
  • 2. ACCELERATORS Accelerators usually have a set timeframe in which individual companies spend anywhere from a few weeks to a few months working with a group of mentors to build out their business. Accelerators provide funding of $25,000 to $150,000.
  • 3. ANGEL INVESTORS Angel investors are high net- worth individuals often with strong business experience and good networks.  Angel Investors typically invest from $50,000 to $500,000 and those who are classified as sophisticated investors will write cheques of $500,000 to $2M.
  • 4. FAMILY OFFICES Family offices are private wealth firms that serve ultra-high- net-worth investors. These family offices invest in a range of assts from early startups to IPO and property. They invest from $500,000 to many millions of dollars.
  • 5. VENTURE CAPITAL Venture capital funds are investment funds that manage the money of investors who seek private equity stakes in startup and small-to medium- sized enterprise. They will invest from $250,000 to tens of millions of dollars.
  • 6. RAISING CAPITAL Be very clear on what your business does & what problems it solves Write a pitch deck. Try to keep it less than 15 pages Work out how much capital you need & how fast you plan to spend it
  • 7. PROCESS 1. PITCH DECK 4. LEGALS 2. PRESENTATION 3. DUE DILIGENCE Investors review your pitch deck and decide to meet with you or they pass on the opportunity Investors will follow up with additional Q&A Meet with investors, present your pitch, answer questions. Opportunity to identify if you both can work together Investors make an offer and provide you with a term sheet. Once signed you then complete  definitive transaction documents. When all legal agreements are signed you then issue share certificates and submit forms to ASIC. You receive the funds and get to work to build your business. 5. ClOSING
  • 8. BEFORE CONTACTING INVESTORS: 1. Understand the industry the invest in 2. Be aware of the stage of funding they want (seed or established companies) 3. Understand their investment geographic preferences 4. Find out who they co-invest with 5. How much they invest 6. What other companies they have already invested in 7. What are their key objectives and investment preferences