Tanara Burke created the term "Me too" in 2006 through her grassroots campaign to bring awareness about sexual abuse and misconduct experienced by underprivileged women and girls of color. The "Me too" movement spread virally in 2017 when actress Alyssa Milano encouraged victims of sexual assault and harassment to share their stories using the hashtag #MeToo on Twitter, which was used over 200,000 times that day and millions of times on other social media in the first 24 hours. The "Me too" movement aims to empower survivors and bring attention to the widespread prevalence of sexual abuse and harassment.