SlideShare a Scribd company logo
WHAT ARE THEY TRYING TO
SELL US?

Michelob beer
Belief that the women are being sold instead of the product
Values that women will feel like they need to look like the models
Influence men into buying their product
Telling women and girls that these women in the advertisement are the ideal
image that you need to look like
 Beautiful

women
 Attractive visuals which lure in men
 Edited in a way that makes the women
look flawless
 Making everything about the beer look
desirable
 Getting into the minds of men and women
through the visuals
Taking a stand
• The subject is not going unanswered
• Individuals like spokeswoman Jean Kilbourne and writer
Michael F. Jacobsen are only two of the many people taking a
stand for what they believe in and trying to change the way
these companies sell their products

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Sexism in Advertising

  • 1.
  • 2.
  • 3. WHAT ARE THEY TRYING TO SELL US? Michelob beer Belief that the women are being sold instead of the product Values that women will feel like they need to look like the models Influence men into buying their product Telling women and girls that these women in the advertisement are the ideal image that you need to look like
  • 4.
  • 5.  Beautiful women  Attractive visuals which lure in men  Edited in a way that makes the women look flawless  Making everything about the beer look desirable  Getting into the minds of men and women through the visuals
  • 6. Taking a stand • The subject is not going unanswered • Individuals like spokeswoman Jean Kilbourne and writer Michael F. Jacobsen are only two of the many people taking a stand for what they believe in and trying to change the way these companies sell their products