Sew What? Inc. is a theatrical drapery manufacturer and custom sewing service established in 1992 that has grown steadily over the years. It has manufactured soft goods for many famous artists through its emphasis on customer service, quality products, and timely deliveries. Recently expanded to a 15,000 square foot building and 33 employees, Sew What? credits its use of information technology like storing client and financial records for helping the business grow and earning it an award from the NFIB. However, challenges remain in how to further grow the small business through affordable advertising and easily displaying its large fabric inventory online for customers.

1. Sew What? Inc.
The Role Of Information
Technology In small Business
success.
Presented By :-
Prashant Verma (2k12mkt06)
Snigdha Garg (2k12mkt10)
Itishree Sahoo (2k12ib05)
Rajdeep Singh (2k12bfs18)
Abhishek Singh (2k12bfs01)

2. Company Introduction
Established in 1992, Sew What? began by designing, manufacturing and installing theatrical drapery
and stage curtains. Strong company values and a clear mission statement combined with unwavering
determination to provide a “customer-centric” service have helped establish a loyal customer base
and the reputation as the Theatrical Drapery Manufacturer and Custom Sewing Service for the touring
industry.
Sew What? has manufactured soft goods for
numerous artists, including Maroon 5, Slip
Knot, Green Day, Avril Lavigne, Sting, Dave
Matthews Band, Rod Stewart and Don Henley.
Prestigious drapery installations for theatres such as
the historic "Victoria Theatre" in Santa Barbara, CA
are the result of competitive pricing and
manufacturing.
Emphasis on customer service, consistent delivery
of quality products and timely deliveries has
resulted in steady growth for the Corporation.
Having recently expanded, Sew What? now
occupies a 15,000 sq ft building in Rancho
Dominguez, CA, and employs an experienced staff
of 33.

3. History Of Discussion
Megan and her team Strive to deliver outstanding
design, craftsmanship and services to every client, from some of
the biggest names in the music business, to small elementary
schools on a budget.
Still , the business didn’t really take off until they married this
centuries-old craft with new technology with the help of dell
and intel. In fact, it’s their use of technology that has earned
Sew What? The 2006 National Federation of Independent
Business (NFIB) Small-Business Excellence Award.
Through information technology, Sew What? was better able to
manage critical elements of their business such as the storing of
their clients’ information as well as financial records.

4. Problems
 How do you go about making a small business bigger
?
 Traditional advertisement might seem like an option
but its unaffordable for small business to advertise.
 How do you track an inventory that includes
hundreds of fabrics in different colors , patterns and
textures and make it easy for potential customers to
make it easy for potential customers to view all this
options?

5. Alternatives