Setting Target Markets

•

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This document outlines 4 questions to consider before expanding a business into a new local geography: 1) Is the potential customer base large enough? 2) Is the timing right to enter the new market? 3) Could expanding wake up a competing business? 4) Is the socioeconomic and demographic landscape fully understood, and is the right expertise available to evaluate threats and opportunities?

Technology

Question 1
1
Is your local
geography/customer
concentration big
enough?

Question 3
3
Are you going to wake up
a competitor by
branching out?

Question 4
4
Do you fully understand
socio-economic and
demographic dynamics?
Do you have the right
expertise to evaluate
threat or opportunities?

© Copyright Microsoft Corporation. All rights reserved.

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