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#ampsuccess by @aleyda at #smxlmilan
Setting AMP for Success
#ampsuccess by @aleyda at #smxlmilan
Ciao #SMXLMILAN
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
I’m Aleyda Solis
#ampsuccess by @aleyda at #smxlmilan
I help companies to connect with them
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
Some of them brands you likely know
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
Having a fast mobile Website is one of the
fundamental aspects to achieve this goal
#ampsuccess by @aleyda at #smxlmilan
As well as to avoid causing stress to our users
#ampsuccess by @aleyda at #smxlmilan
Speed will be even more critical with 

Google’s upcoming mobile first index too
#ampsuccess by @aleyda at #smxlmilan
Users have minimum expectations
#ampsuccess by @aleyda at #smxlmilan
But this is our speed reality
#ampsuccess by @aleyda at #smxlmilan
Let’s see… how much time the 

Trova Prezzi home page takes to load?
#ampsuccess by @aleyda at #smxlmilan
Ouch
https://testmysite.thinkwithgoogle.com/
#ampsuccess by @aleyda at #smxlmilan
And the Virgilio one?
#ampsuccess by @aleyda at #smxlmilan
Yup
https://testmysite.thinkwithgoogle.com/
#ampsuccess by @aleyda at #smxlmilan
And La Stampa one?
#ampsuccess by @aleyda at #smxlmilan
I think I’ve made my point
https://testmysite.thinkwithgoogle.com/
#ampsuccess by @aleyda at #smxlmilan
The solution is to implement WPO principles 

to make Mobile sites to load fast
https://developers.google.com/speed/docs/insights/rules
#ampsuccess by @aleyda at #smxlmilan
But big sites have restrictive legacy platforms &
small ones little resources to improve them
#ampsuccess by @aleyda at #smxlmilan
This is why Google launched AMP
#ampsuccess by @aleyda at #smxlmilan
It uses a “simplified” HTML version with optimised
resources & cache to serve faster in Mobile SERPs
https://www.ampproject.org/learn/overview/
#ampsuccess by @aleyda at #smxlmilan
AMP is published “parallely” and canonicalized 

to your current (slower) Mobile Web pages
http://www.lastampa.it/2017/11/11/societa/nel-giorno-dei-single-
alibaba-macina-record-un-miliardo-di-dollari-nei-primi-due-
minuti-e-un-secondo-3LBa6otfg99OuPdX7H6XIJ/pagina.html
http://www.lastampa.it/2017/11/11/societa/nel-giorno-dei-
single-alibaba-macina-record-un-miliardo-di-dollari-nei-primi-
due-minuti-e-un-secondo-3LBa6otfg99OuPdX7H6XIJ/
amphtml/pagina.amp.html
#ampsuccess by @aleyda at #smxlmilan
It’s also cached and pre-rendered 

by Google when shown in Mobile SERPs
Google AMP Viewer URL

that is pre-rendered
Canonical URL of the
Page
Content served from AMP
Cache URL
#ampsuccess by @aleyda at #smxlmilan
Making it certainly much faster
http://www.lastampa.it/2017/11/11/societa/nel-giorno-dei-single-
alibaba-macina-record-un-miliardo-di-dollari-nei-primi-due-
minuti-e-un-secondo-3LBa6otfg99OuPdX7H6XIJ/pagina.html
http://www.lastampa.it/2017/11/11/societa/nel-giorno-dei-
single-alibaba-macina-record-un-miliardo-di-dollari-nei-primi-
due-minuti-e-un-secondo-3LBa6otfg99OuPdX7H6XIJ/
amphtml/pagina.amp.html
#ampsuccess by @aleyda at #smxlmilan
AMP usage is not a ranking factor
#ampsuccess by @aleyda at #smxlmilan
But Google made it a requirement to be
included in the News Carrousel
#ampsuccess by @aleyda at #smxlmilan
and can be also shown in organic results
AMP article rich results

Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article rich
results are also rich results.
AMP non-rich results

A basic, non-graphical search result
pointing to the AMP page.
#ampsuccess by @aleyda at #smxlmilan
Which has given it an impressive SERP visibility
https://www.rankranger.com/amp-on-google-serp
#ampsuccess by @aleyda at #smxlmilan
As well as traffic to the sites using it
AMP Rich Results
AMP Non-Rich Results
Non-AMP Results
More Mobile organic
visibility and traffic from
AMP than non-AMP
results
#ampsuccess by @aleyda at #smxlmilan
However, AMP is not a replacement 

of your Mobile site
#ampsuccess by @aleyda at #smxlmilan
Even Google representatives agree that is not 

a “bullet-proof” solution for all sites
“It wouldn’t be
reasonable for us to
expect that a group of
limited functionalities
replace all what you can
do at the moment in the
mobile environment…
AMP its meant to serve in
certain use cases”
https://www.youtube.com/watch?v=wtOjUwGnrVY
#ampsuccess by @aleyda at #smxlmilan
AMP is a fast “add-on”
to your already existing 

(but still slow) mobile
Website
Just what happens with
Batman as a super hero… he
doesn’t have any superpowers
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
Sorry Batman
AMP A fast Mobile site
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
But due to the way it is presented and 

its expansion efforts it might look like it
#ampsuccess by @aleyda at #smxlmilan
Just what happens to Batman 

as a superhero too
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
That’s why there are reservations about it: “AMP 

has a good intentions… but sacrifice the open Web”
#ampsuccess by @aleyda at #smxlmilan
You shouldn’t
then use AMP
as a silver
bullet Mobile
speed solution
but a resource
in certain
scenarios…
Thanks Alfred :)
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
You will be able to minimize situations like this
#ampsuccess by @aleyda at #smxlmilan
Use AMP when your Mobile site is too slow and/
or you want to be included in the carrousel
and/or
Too slow and can’t
be improved
Needs to be
included in carrousel
#ampsuccess by @aleyda at #smxlmilan
Avoid implementing AMP when you have 

an independent mobile Web Version
Desktop Web Parallel Mobile Web Version with M subdomain
AMP URL
Google AMP Viewer URL
Canonicalize to
Generates
#ampsuccess by @aleyda at #smxlmilan
Verify if you can Implement your
current Mobile Web UI &
functionality with AMP
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
Your AMP URLs should replicate your own 

Mobile Web UI & functionality, instead of this
ORIGINAL MOBILE PAGE AMP VERSION
#ampsuccess by @aleyda at #smxlmilan
Validate that your mobile Web functionality 

can be replicated by using AMP components
https://www.ampproject.org/docs/reference/components
#ampsuccess by @aleyda at #smxlmilan
Check with your development team if you 

have the capacity and flexibility to use them
https://ampbyexample.com/
#ampsuccess by @aleyda at #smxlmilan
You can even test while validating your 

code directly in the AMP Playground editor
https://ampbyexample.com/playground/
#ampsuccess by @aleyda at #smxlmilan
Plan ahead using the roadmap with a 

reference of the functionalities to come
https://www.ampproject.org/roadmap/
#ampsuccess by @aleyda at #smxlmilan
There are also free Wordpress plugins 

that highly facilitate the implementation
#ampsuccess by @aleyda at #smxlmilan
You can also use freemium and paid 

WP plugins like AMP for WP and weeblrAMP
#ampsuccess by @aleyda at #smxlmilan
They will allow you to personalise more, but 

you’ll likely need further development support
#ampsuccess by @aleyda at #smxlmilan
They’re not an “out of the box” solution 

and will still need design personalisation
ORIGINAL MOBILE PAGE AMP VERSION
#ampsuccess by @aleyda at #smxlmilan
The goal should be to keep the UI 

and functionality consistent
ORIGINAL MOBILE PAGE
=
AMP VERSION
#ampsuccess by @aleyda at #smxlmilan
Check your AMP visibility potential
to prioritize your implementation
accordingly
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
Verify the share and type of queries for 

which AMP results are shown in your industry
https://www.sistrix.com/
#ampsuccess by @aleyda at #smxlmilan
Identify which of them are shown along SERP
features to prioritise and format your content
#ampsuccess by @aleyda at #smxlmilan
Like this
#ampsuccess by @aleyda at #smxlmilan
Avoid linking to your AMP URLs
unless you’re using them as your
canonical mobile Web pages
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
There’s an inconsistent mobile user experience 

when accessing to AMP pages from SERPs
#ampsuccess by @aleyda at #smxlmilan
Which ends-up causing that users link and share 

the non-canonical Google AMP Viewer URLs
#ampsuccess by @aleyda at #smxlmilan
Start avoiding these by making sure to only 

link internally to your canonical URLs from AMP
#ampsuccess by @aleyda at #smxlmilan
You can also refer your users to your original 

Website version to continue browsing your site
#ampsuccess by @aleyda at #smxlmilan
Remember to also redirect based on the user agent
to avoid showing non-mobile visitors your AMP URLs
DON’T DO THIS DO THIS
#ampsuccess by @aleyda at #smxlmilan
Validate your AMP implementation
before and after launch with SEO
crawlers to minimise issues
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
+70% of top publishers with AMP across 8 countries
(including the US) have implementation errors
#ampsuccess by @aleyda at #smxlmilan
Most common AMP mistakes are related to usage 

of disallowed and non-supported attributes & tags
https://www.semrush.com/blog/amp-mistakes-semrush-study/
#ampsuccess by @aleyda at #smxlmilan
For real
THIS IS NOT THE AMP VERSION
OF THE ABOVE ARTICLE
#ampsuccess by @aleyda at #smxlmilan
Avoid them by using the AMP validator Chrome
extension to go through your main pages
https://chrome.google.com/webstore/detail/amp-validator/nmoffdblmcmgeicmolmhobpoocbbmknc
#ampsuccess by @aleyda at #smxlmilan
Crawl all of your site pages to validate AMP
implementation issues before and after launching
https://sitebulb.com/
#ampsuccess by @aleyda at #smxlmilan
SEO crawlers like Sitebulb, Deepcrawl & SEMrush

already include AMP configuration problems
deepcrawl.com
#ampsuccess by @aleyda at #smxlmilan
You’ll be able to obtain and fix quickly those that
would generate critical issues in the Search Console
#ampsuccess by @aleyda at #smxlmilan
https://www.screamingfrog.co.uk/log-file-analyser/
Validate if possible in your logs if Googlebot’s
crawling behavior of your AMP URLs is consistent
19 OF THE 20 CRAWLED
URLs ARE AMP
#ampsuccess by @aleyda at #smxlmilan
Monitor AMP implementation
errors with GSC AMP report, where
you should focus on fixing critical
issues first
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
It’s usual to be overwhelmed by the increase of
AMP issues when launching or updating
SIGH
#ampsuccess by @aleyda at #smxlmilan
Prioritise to fix critical issues first, which will 

be the ones preventing to be shown in SERPs
THIS
#ampsuccess by @aleyda at #smxlmilan
Start with those affecting the highest number 

of pages and check them directly there
#ampsuccess by @aleyda at #smxlmilan
Focus on identifying how the non-supported code 

is included to establish a pattern and remove it
#ampsuccess by @aleyda at #smxlmilan
YES
Rinse and repeat until you minimise critical errors
#ampsuccess by @aleyda at #smxlmilan
Monitor your AMP visibility impact
to prioritize your efforts along the
on-going content development and
optimization process
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
Opt-in for Google Analytics AMP Client ID API 

to correctly track AMP on Cache
https://support.google.com/analytics/answer/7486764
#ampsuccess by @aleyda at #smxlmilan
Beyond the AMP vs. Non-AMP traffic trend, 

what’s the impact of AMP on users behavior?
#ampsuccess by @aleyda at #smxlmilan
Follow-up w/ your own AMP results 

via the Google Search Console too
#ampsuccess by @aleyda at #smxlmilan
Verify the top queries per AMP URL to identify
further AMP content opportunities
#ampsuccess by @aleyda at #smxlmilan
Be mindful of Search Console false positives though
#ampsuccess by @aleyda at #smxlmilan
Use SEOmonitor to track AMP for your targeted
(ranked or unranked) keywords
https://www.seomonitor.com/
#ampsuccess by @aleyda at #smxlmilan
You can also spot AMP opportunities vs. your
competitors with SEMrush rank tracking
https://www.semrush.com
#ampsuccess by @aleyda at #smxlmilan
rankranger.com
Do the same with your News Carrousel 

AMP rankings by using RankRanger
#ampsuccess by @aleyda at #smxlmilan
If at some point you want to disable
AMP, follow SEO best practices to
avoid losing that traffic
#ampsuccess by @aleyda at #smxlmilan
#ampsuccess by @aleyda at #smxlmilan
Remove the rel=”amphtml” link tag and 

301-redirect AMP URLs to your canonical ones
https://developers.google.com/search/docs/guides/remove-amp
HANDY
WORDPRESS
PLUGIN
#ampsuccess by @aleyda at #smxlmilan
Here’s a list with all of these, 

so you don’t forget
Verify if you can
Implement your current
Mobile Web UI &
functionality with AMP
Check your AMP visibility
potential to prioritise your
implementation accordingly
Monitor AMP
implementation errors with
GSC AMP report, where you
should focus on fixing
critical issues first
Avoid linking to your AMP
URLs unless you’re using them
as your canonical mobile Web
pages
Validate your AMP
implementation before
and after launch with SEO
crawlers to minimise issues
Monitor your AMP visibility
impact to prioritize your
efforts along the on-going
content development and
optimization process
If you want to disable AMP,
don’t forget SEO best
practices, removing tag to
AMP and redirecting to your
mobile pages
#ampsuccess by @aleyda at #smxlmilan
Now is your turn
#ampsuccess by @aleyda at #smxlmilan

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Setting AMP for Success at #SMXLmilan

  • 1. #ampsuccess by @aleyda at #smxlmilan Setting AMP for Success
  • 2. #ampsuccess by @aleyda at #smxlmilan Ciao #SMXLMILAN #ampsuccess by @aleyda at #smxlmilan
  • 3. #ampsuccess by @aleyda at #smxlmilan I’m Aleyda Solis
  • 4. #ampsuccess by @aleyda at #smxlmilan I help companies to connect with them #ampsuccess by @aleyda at #smxlmilan
  • 5. #ampsuccess by @aleyda at #smxlmilan Some of them brands you likely know #ampsuccess by @aleyda at #smxlmilan
  • 6. #ampsuccess by @aleyda at #smxlmilan Having a fast mobile Website is one of the fundamental aspects to achieve this goal
  • 7. #ampsuccess by @aleyda at #smxlmilan As well as to avoid causing stress to our users
  • 8. #ampsuccess by @aleyda at #smxlmilan Speed will be even more critical with 
 Google’s upcoming mobile first index too
  • 9. #ampsuccess by @aleyda at #smxlmilan Users have minimum expectations
  • 10. #ampsuccess by @aleyda at #smxlmilan But this is our speed reality
  • 11. #ampsuccess by @aleyda at #smxlmilan Let’s see… how much time the 
 Trova Prezzi home page takes to load?
  • 12. #ampsuccess by @aleyda at #smxlmilan Ouch https://testmysite.thinkwithgoogle.com/
  • 13. #ampsuccess by @aleyda at #smxlmilan And the Virgilio one?
  • 14. #ampsuccess by @aleyda at #smxlmilan Yup https://testmysite.thinkwithgoogle.com/
  • 15. #ampsuccess by @aleyda at #smxlmilan And La Stampa one?
  • 16. #ampsuccess by @aleyda at #smxlmilan I think I’ve made my point https://testmysite.thinkwithgoogle.com/
  • 17. #ampsuccess by @aleyda at #smxlmilan The solution is to implement WPO principles 
 to make Mobile sites to load fast https://developers.google.com/speed/docs/insights/rules
  • 18. #ampsuccess by @aleyda at #smxlmilan But big sites have restrictive legacy platforms & small ones little resources to improve them
  • 19. #ampsuccess by @aleyda at #smxlmilan This is why Google launched AMP
  • 20. #ampsuccess by @aleyda at #smxlmilan It uses a “simplified” HTML version with optimised resources & cache to serve faster in Mobile SERPs https://www.ampproject.org/learn/overview/
  • 21. #ampsuccess by @aleyda at #smxlmilan AMP is published “parallely” and canonicalized 
 to your current (slower) Mobile Web pages http://www.lastampa.it/2017/11/11/societa/nel-giorno-dei-single- alibaba-macina-record-un-miliardo-di-dollari-nei-primi-due- minuti-e-un-secondo-3LBa6otfg99OuPdX7H6XIJ/pagina.html http://www.lastampa.it/2017/11/11/societa/nel-giorno-dei- single-alibaba-macina-record-un-miliardo-di-dollari-nei-primi- due-minuti-e-un-secondo-3LBa6otfg99OuPdX7H6XIJ/ amphtml/pagina.amp.html
  • 22. #ampsuccess by @aleyda at #smxlmilan It’s also cached and pre-rendered 
 by Google when shown in Mobile SERPs Google AMP Viewer URL
 that is pre-rendered Canonical URL of the Page Content served from AMP Cache URL
  • 23. #ampsuccess by @aleyda at #smxlmilan Making it certainly much faster http://www.lastampa.it/2017/11/11/societa/nel-giorno-dei-single- alibaba-macina-record-un-miliardo-di-dollari-nei-primi-due- minuti-e-un-secondo-3LBa6otfg99OuPdX7H6XIJ/pagina.html http://www.lastampa.it/2017/11/11/societa/nel-giorno-dei- single-alibaba-macina-record-un-miliardo-di-dollari-nei-primi- due-minuti-e-un-secondo-3LBa6otfg99OuPdX7H6XIJ/ amphtml/pagina.amp.html
  • 24. #ampsuccess by @aleyda at #smxlmilan AMP usage is not a ranking factor
  • 25. #ampsuccess by @aleyda at #smxlmilan But Google made it a requirement to be included in the News Carrousel
  • 26. #ampsuccess by @aleyda at #smxlmilan and can be also shown in organic results AMP article rich results
 Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results
 A basic, non-graphical search result pointing to the AMP page.
  • 27. #ampsuccess by @aleyda at #smxlmilan Which has given it an impressive SERP visibility https://www.rankranger.com/amp-on-google-serp
  • 28. #ampsuccess by @aleyda at #smxlmilan As well as traffic to the sites using it AMP Rich Results AMP Non-Rich Results Non-AMP Results More Mobile organic visibility and traffic from AMP than non-AMP results
  • 29. #ampsuccess by @aleyda at #smxlmilan However, AMP is not a replacement 
 of your Mobile site
  • 30. #ampsuccess by @aleyda at #smxlmilan Even Google representatives agree that is not 
 a “bullet-proof” solution for all sites “It wouldn’t be reasonable for us to expect that a group of limited functionalities replace all what you can do at the moment in the mobile environment… AMP its meant to serve in certain use cases” https://www.youtube.com/watch?v=wtOjUwGnrVY
  • 31. #ampsuccess by @aleyda at #smxlmilan AMP is a fast “add-on” to your already existing 
 (but still slow) mobile Website Just what happens with Batman as a super hero… he doesn’t have any superpowers #ampsuccess by @aleyda at #smxlmilan
  • 32. #ampsuccess by @aleyda at #smxlmilan Sorry Batman AMP A fast Mobile site #ampsuccess by @aleyda at #smxlmilan
  • 33. #ampsuccess by @aleyda at #smxlmilan But due to the way it is presented and 
 its expansion efforts it might look like it
  • 34. #ampsuccess by @aleyda at #smxlmilan Just what happens to Batman 
 as a superhero too #ampsuccess by @aleyda at #smxlmilan
  • 35. #ampsuccess by @aleyda at #smxlmilan That’s why there are reservations about it: “AMP 
 has a good intentions… but sacrifice the open Web”
  • 36. #ampsuccess by @aleyda at #smxlmilan You shouldn’t then use AMP as a silver bullet Mobile speed solution but a resource in certain scenarios… Thanks Alfred :) #ampsuccess by @aleyda at #smxlmilan
  • 37. #ampsuccess by @aleyda at #smxlmilan You will be able to minimize situations like this
  • 38. #ampsuccess by @aleyda at #smxlmilan Use AMP when your Mobile site is too slow and/ or you want to be included in the carrousel and/or Too slow and can’t be improved Needs to be included in carrousel
  • 39. #ampsuccess by @aleyda at #smxlmilan Avoid implementing AMP when you have 
 an independent mobile Web Version Desktop Web Parallel Mobile Web Version with M subdomain AMP URL Google AMP Viewer URL Canonicalize to Generates
  • 40. #ampsuccess by @aleyda at #smxlmilan Verify if you can Implement your current Mobile Web UI & functionality with AMP #ampsuccess by @aleyda at #smxlmilan
  • 41. #ampsuccess by @aleyda at #smxlmilan Your AMP URLs should replicate your own 
 Mobile Web UI & functionality, instead of this ORIGINAL MOBILE PAGE AMP VERSION
  • 42. #ampsuccess by @aleyda at #smxlmilan Validate that your mobile Web functionality 
 can be replicated by using AMP components https://www.ampproject.org/docs/reference/components
  • 43. #ampsuccess by @aleyda at #smxlmilan Check with your development team if you 
 have the capacity and flexibility to use them https://ampbyexample.com/
  • 44. #ampsuccess by @aleyda at #smxlmilan You can even test while validating your 
 code directly in the AMP Playground editor https://ampbyexample.com/playground/
  • 45. #ampsuccess by @aleyda at #smxlmilan Plan ahead using the roadmap with a 
 reference of the functionalities to come https://www.ampproject.org/roadmap/
  • 46. #ampsuccess by @aleyda at #smxlmilan There are also free Wordpress plugins 
 that highly facilitate the implementation
  • 47. #ampsuccess by @aleyda at #smxlmilan You can also use freemium and paid 
 WP plugins like AMP for WP and weeblrAMP
  • 48. #ampsuccess by @aleyda at #smxlmilan They will allow you to personalise more, but 
 you’ll likely need further development support
  • 49. #ampsuccess by @aleyda at #smxlmilan They’re not an “out of the box” solution 
 and will still need design personalisation ORIGINAL MOBILE PAGE AMP VERSION
  • 50. #ampsuccess by @aleyda at #smxlmilan The goal should be to keep the UI 
 and functionality consistent ORIGINAL MOBILE PAGE = AMP VERSION
  • 51. #ampsuccess by @aleyda at #smxlmilan Check your AMP visibility potential to prioritize your implementation accordingly #ampsuccess by @aleyda at #smxlmilan
  • 52. #ampsuccess by @aleyda at #smxlmilan Verify the share and type of queries for 
 which AMP results are shown in your industry https://www.sistrix.com/
  • 53. #ampsuccess by @aleyda at #smxlmilan Identify which of them are shown along SERP features to prioritise and format your content
  • 54. #ampsuccess by @aleyda at #smxlmilan Like this
  • 55. #ampsuccess by @aleyda at #smxlmilan Avoid linking to your AMP URLs unless you’re using them as your canonical mobile Web pages #ampsuccess by @aleyda at #smxlmilan
  • 56. #ampsuccess by @aleyda at #smxlmilan There’s an inconsistent mobile user experience 
 when accessing to AMP pages from SERPs
  • 57. #ampsuccess by @aleyda at #smxlmilan Which ends-up causing that users link and share 
 the non-canonical Google AMP Viewer URLs
  • 58. #ampsuccess by @aleyda at #smxlmilan Start avoiding these by making sure to only 
 link internally to your canonical URLs from AMP
  • 59. #ampsuccess by @aleyda at #smxlmilan You can also refer your users to your original 
 Website version to continue browsing your site
  • 60. #ampsuccess by @aleyda at #smxlmilan Remember to also redirect based on the user agent to avoid showing non-mobile visitors your AMP URLs DON’T DO THIS DO THIS
  • 61. #ampsuccess by @aleyda at #smxlmilan Validate your AMP implementation before and after launch with SEO crawlers to minimise issues #ampsuccess by @aleyda at #smxlmilan
  • 62. #ampsuccess by @aleyda at #smxlmilan +70% of top publishers with AMP across 8 countries (including the US) have implementation errors
  • 63. #ampsuccess by @aleyda at #smxlmilan Most common AMP mistakes are related to usage 
 of disallowed and non-supported attributes & tags https://www.semrush.com/blog/amp-mistakes-semrush-study/
  • 64. #ampsuccess by @aleyda at #smxlmilan For real THIS IS NOT THE AMP VERSION OF THE ABOVE ARTICLE
  • 65. #ampsuccess by @aleyda at #smxlmilan Avoid them by using the AMP validator Chrome extension to go through your main pages https://chrome.google.com/webstore/detail/amp-validator/nmoffdblmcmgeicmolmhobpoocbbmknc
  • 66. #ampsuccess by @aleyda at #smxlmilan Crawl all of your site pages to validate AMP implementation issues before and after launching https://sitebulb.com/
  • 67. #ampsuccess by @aleyda at #smxlmilan SEO crawlers like Sitebulb, Deepcrawl & SEMrush
 already include AMP configuration problems deepcrawl.com
  • 68. #ampsuccess by @aleyda at #smxlmilan You’ll be able to obtain and fix quickly those that would generate critical issues in the Search Console
  • 69. #ampsuccess by @aleyda at #smxlmilan https://www.screamingfrog.co.uk/log-file-analyser/ Validate if possible in your logs if Googlebot’s crawling behavior of your AMP URLs is consistent 19 OF THE 20 CRAWLED URLs ARE AMP
  • 70. #ampsuccess by @aleyda at #smxlmilan Monitor AMP implementation errors with GSC AMP report, where you should focus on fixing critical issues first #ampsuccess by @aleyda at #smxlmilan
  • 71. #ampsuccess by @aleyda at #smxlmilan It’s usual to be overwhelmed by the increase of AMP issues when launching or updating SIGH
  • 72. #ampsuccess by @aleyda at #smxlmilan Prioritise to fix critical issues first, which will 
 be the ones preventing to be shown in SERPs THIS
  • 73. #ampsuccess by @aleyda at #smxlmilan Start with those affecting the highest number 
 of pages and check them directly there
  • 74. #ampsuccess by @aleyda at #smxlmilan Focus on identifying how the non-supported code 
 is included to establish a pattern and remove it
  • 75. #ampsuccess by @aleyda at #smxlmilan YES Rinse and repeat until you minimise critical errors
  • 76. #ampsuccess by @aleyda at #smxlmilan Monitor your AMP visibility impact to prioritize your efforts along the on-going content development and optimization process #ampsuccess by @aleyda at #smxlmilan
  • 77. #ampsuccess by @aleyda at #smxlmilan Opt-in for Google Analytics AMP Client ID API 
 to correctly track AMP on Cache https://support.google.com/analytics/answer/7486764
  • 78. #ampsuccess by @aleyda at #smxlmilan Beyond the AMP vs. Non-AMP traffic trend, 
 what’s the impact of AMP on users behavior?
  • 79. #ampsuccess by @aleyda at #smxlmilan Follow-up w/ your own AMP results 
 via the Google Search Console too
  • 80. #ampsuccess by @aleyda at #smxlmilan Verify the top queries per AMP URL to identify further AMP content opportunities
  • 81. #ampsuccess by @aleyda at #smxlmilan Be mindful of Search Console false positives though
  • 82. #ampsuccess by @aleyda at #smxlmilan Use SEOmonitor to track AMP for your targeted (ranked or unranked) keywords https://www.seomonitor.com/
  • 83. #ampsuccess by @aleyda at #smxlmilan You can also spot AMP opportunities vs. your competitors with SEMrush rank tracking https://www.semrush.com
  • 84. #ampsuccess by @aleyda at #smxlmilan rankranger.com Do the same with your News Carrousel 
 AMP rankings by using RankRanger
  • 85. #ampsuccess by @aleyda at #smxlmilan If at some point you want to disable AMP, follow SEO best practices to avoid losing that traffic #ampsuccess by @aleyda at #smxlmilan
  • 86. #ampsuccess by @aleyda at #smxlmilan Remove the rel=”amphtml” link tag and 
 301-redirect AMP URLs to your canonical ones https://developers.google.com/search/docs/guides/remove-amp HANDY WORDPRESS PLUGIN
  • 87. #ampsuccess by @aleyda at #smxlmilan Here’s a list with all of these, 
 so you don’t forget Verify if you can Implement your current Mobile Web UI & functionality with AMP Check your AMP visibility potential to prioritise your implementation accordingly Monitor AMP implementation errors with GSC AMP report, where you should focus on fixing critical issues first Avoid linking to your AMP URLs unless you’re using them as your canonical mobile Web pages Validate your AMP implementation before and after launch with SEO crawlers to minimise issues Monitor your AMP visibility impact to prioritize your efforts along the on-going content development and optimization process If you want to disable AMP, don’t forget SEO best practices, removing tag to AMP and redirecting to your mobile pages
  • 88. #ampsuccess by @aleyda at #smxlmilan Now is your turn #ampsuccess by @aleyda at #smxlmilan