The document summarizes the 14th session of a marketing management class. It outlines that student groups presented their 10 step marketing plans, the class discussed integrating course topics through the i-coach website on strategy and sales/marketing, and students were reminded to prepare to present their plans in the next session with the best four being chosen.

1. Session Summary 14
(10 Step Plan)
v55 Marketing Management
Session 14: October 21, 2011
D’Great Bri Dayday
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2. Outline:
What Happened?
1. 10 Step Plan Presentations
2. Class discussion (course integration)
1. www.i-coach.com
3. Reminders for next session
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3. Task # 1
Presentation of 10 Step
Marketing Plans
Personal Presenting within groups
Class were split into 4 groups:
Group 1: Fran, Ness, Theresia
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4. Task # 1
Presentation of 10 Step
Marketing Plans
Personal Presenting within groups
Class were split into 4 groups:
Group 2: Divya, Wendy, Nice, Sherrylou
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5. Task # 1
Presentation of 10 Step
Marketing Plans
Personal Presenting within groups
Class were split into 4 groups:
Group 3: Briand, Juancho, Neka
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6. Task # 1
Presentation of 10 Step
Marketing Plans
Personal Presenting within groups
Class were split into 4 groups:
Group 4: Paolo, Sol, Weng, Maureen
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7. Task # 2
Class Discussion (course
integration)
Please visit site www.i-coach.com and
check the following topics. A good way
to integrate topics and concepts
discussed in class.
Strategy
Sales
Marketing
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8. Task # 2
Strategy i-coach; Creating
& Capturing Value)
https://www.i-coach.com/(S(rx2n0pkouy5goievigflaf2t))/info/strategy.aspx
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9. Task # 2
Marketing i-coach; Strategic
Marketing Process)
https://www.i-coach.com/(S(rx2n0pkouy5goievigflaf2t))/info/marketing.aspx
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10. Task # 3
Reminders for next
meeting
Be ready to present your 10 step
marketing plans. Sir will choose 4 best
presentations to be presented in class
next meeting.
Those who will present will be
announced on facebook.
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11. Session Summary 14
(10 Step Plan)
v55 Marketing Management
Session 14: October 21, 2011
D’Great Bri Dayday
www.brianddayday.blogspot.com