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Service Provider Transformation
Steve Iatrou – Solutions Architect, Cisco Services
Renato Fichmann – Solutions Architect, Cisco Services
Jeff Henderson – Global Offer Lead, IP Transformation, Ericsson
BRKSPG-2120
“ In the absence of a disciplined approach to change, technology
adoption will likely fail to align with business objectives “
Cost
Optimization
(Capex/
Opex)
Business
Agility
(TTM)
Customer
Experience
Service Provider Transformation Framework *
A technology and operations blueprint
* Joint offer by :
SDN
?
NFV
?
APIs
?
YANG
?
GIT
?
REST
?
DevOps
?
Automation
?
Orchestration
?
Skills
?
People
?
Processes
?
“ In the absence of a disciplined approach to change, technology
adoption will likely fail to align with business objectives “
Cost
Optimization
(Capex/
Opex)
Business
Agility
(TTM)
Customer
Experience
Service Provider Transformation Framework *
A technology and operations blueprint
* Joint offer by :
SDN
?
NFV
?
APIs
?
YANG
?
GIT
?
REST
?
DevOps
?
Automation
?
Orchestration
?
Skills
?
People
?
Processes
?
Agenda
1
2 Service Provider Transformation
Getting started
3
Introduction
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Address Operator and
Enterprise HW, SW and
Services needs in networks,
IT and security.
Manage legacy environments
and accelerate transformation to
modern IP architectures.
Skill, scale and flexible
business models to execute.
Leader in:
• IP Networking
Equipment
• Enterprise and IT
• Wireless LAN
• Cybersecurity
Growth | Innovation | Speed
Leader in:
• Mobile
Infrastructure
• Telecom Market
• Managed Services
• Global Skill and
Scale
BRKSPG-2120 6
A Powerful Partnership
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
BRKSPG-2120
What We’re Hearing from Service Providers
Speed Flexibility
Profitable
Growth
Simplicity: For
Implementation and
Operations
Faster Time to Market
for New Services
On-demand Services
New Business Models
Workload Placement
Elastic Capacity
Network Slicing
New Product Offerings
Reduce OpEx:
Operational Efficiency
Reduce CapEx: Costs
Rise Faster than ARPU
7
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
BRKSPG-2120
Resulting SP Technology Needs
VIRTUALIZATION SIMPLICITY
AUTOMATION
8
Speed Flexibility
Profitable
Growth
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
We have combined all required capabilities into an end-to-end lifecycle,
covering technology, organixzation and processes,
that allows us to tailor our approach to specific SP needs
Adapte
d to you
Business
Strategy
Assessment &
Planning
Operations &
Infrastructure
Transformation
Migration &
Configuration Services
Managed
Operations
Network
Optimization
Service Provider Transformation
BRKSPG-2120 9
Service Provider Transformation Framework
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Adapte
d to you
Operations &
Infrastructure
Transformation
Migration &
Configuration Services
Managed
Operations
Network
Optimization
Service Provider Transformation
Business
Strategy
Assessment &
Planning
Key Strategy Focus Areas
• Strategic Objectives
• Total Cost of Transformation
• KPIs
Target Operating Model
• Technology
• Organization & People
• Processes
BRKSPG-2120 10
Service Provider Transformation Framework
Today’s focus
Service Provider Transformation
• Business Strategy
• Technology
• Organization and People
• Process
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Establishing the Linkage Between Strategy and
Technology
Strategic Vision and Objectives
OpEx/CapEx
Optimization
Customer
Experience
Business
Agility
…supported by Capabilities
…enabled by Processes
Technologies/Solutions
We implement technology to support our strategic vision, but without aligning our vision to
objectives, measures, capabilities and process, we are destined to fail in our transformation
…as defined and measured by KPI’s
 Define specific, measurable and
actionable objectives
 Design target organization with required
capabilities
 Re-engineer processes and automate
where possible
 Migrate to a target architecture
BRKSPG-2120 12
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Translating Strategy to Implementation Plan
KPI’s are driven by activity drivers that can be mapped to both people and processes; this
leads to a detailed, activities-based business plan and a total cost of transformation
OpEx/CapEx
Optimization
Optimize
Facilities
Watts per Tb of Core Capacity
Energy Elasticity Ratio
Improve
Planned
Activity Cost
Cost for Plan to Deploy for New Customer
Cost for Develop to Implement for New
Service
Customer
Experience
Improve Video
Experience
Average Session Latency
Session Success Rate
Improve Trust
Index
Data Loss and Security Breach per Year
Mean Time to Detect Breach
Business
Agility
Accelerate
Integration
Mean Time to Implement Partner
New Applications per Year
Improve Time
to Market
Mean time for concept to release
FTE’s per service launch
Activities Who is responsible?
Measures How is it done?
Enablers What is required to do it?
BRKSPG-2120 13
To t a l Co st o f Tr a n sf o r ma t io n
Incremental cost
increase peaks
Cost decrease peak
Cost profile becomes a multiplier
on CAPEX and OPEX invested
Cost Profiles
Start time
End time
Progress
EXAMPLE
NPV: $75 million
Peak Invest: $110
Payback: 17 months
IRR: 25%
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Target Operating Model
Articulates the vision for all stakeholders and provides a rallying point
• A poster-sized view of the future
state of the organization covering
KPIs, Technology (Network & IT),
Partners & Alliances, Processes,
Organizational Design, and People
Competencies.
• Identifies the critical relationships
between different dimensions of
the future-state organization.
• Provides a clear, consistent and
comprehensive view of the vision
and a acts as a rallying point for
both internal stakeholders and
partners.
Partners & Alliances
Organizational Structure
KPIs Technology
Process
People Management
BRKSPG-2120 14
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Strategic Roadmap
Provides clarity and builds consensus
• A poster-sized view of the current
work streams related to the
transformation initiative showing
the relationship between the as-is
and to-be states, initiatives,
business units and strategic
objectives.
• Aligns the program and
organizational units to the
achievement of business benefits
– not to project milestones.
• Maps work streams and benefits to
organizational units and partners.
As-Is Situation To-Be Vision Organizationa
l Units
Benefits
Workstreams
Timelines
Levels of
Impact
Program
Domains
BRKSPG-2120 15
Service Provider Transformation
• Business Strategy
• Technology
• Organization / People
• Process
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Access
• Offered services are primarily “network centric”
• Service configuration tightly coupled with the infrastructure
• Virtualization in the DC, primarily for internal IT applications
Typical SP Service Characteristics Today
17
BRKSPG-2120
Aggregation / Core
Customer
Segments Data Center
Data
Centers
DCI
Public Clouds
Public
Clouds
Peering
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Access
• Offered services are primarily “network centric”
• Service configuration tightly coupled with the infrastructure
• Virtualization in the DC, primarily for internal IT applications
Typical SP Service Characteristics Today
18
BRKSPG-2120
Aggregation / Core
Customer
Segments Data Center
Data
Centers
DCI
Public Clouds
Public
Clouds
Peering
• Over-Engineering
• Inefficiency
• Complexity
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Technology Enablers
High Level Objectives
• OpEx/CapEx Optimization
• Customer Experience
• Business Agility
• Network Abstraction and Programmability
w/ SDN Controllers
• Cross Domain Orchestration
• Real Time OSS
• Data analytics
• Network Function Virtualization (NFV)
• Service Chaining / IP Metadata
• Segment Routing
Objectives and Technology Enablers
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© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Technology Enablers
High Level Objectives
• Network Abstraction and Programmability
w/ SDN Controllers
• Cross Domain Orchestration
• Real Time OSS
• Data analytics
• Network Function Virtualization (NFV)
• Service Chaining / IP Metadata
• Segment Routing
BRKSPG-2120 20
Objectives and Technology Enablers
• OpEx/CapEx Optimization
• Customer Experience
• Business Agility
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
• Separation of service from transport/access
• Network functions move/added to the “DC”
• The “DC” moves into the network : “Network DC”
• Transport simplification
• Automation, analytics and model
driven operations
Transport & NFVi
Services
Consumer
Services
Access
Aggregation
/ Edge /
Core
NFVi /
Clouds
Business
Services
Wholesale
Services
Enablers
Customer
Premise
Technology Transformation Guiding Principles
BRKSPG-2120 21
Orchestration
OSS
Security
Analytics
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Services : B2B, B2C, Mobility, Media, IOT, etc
Applications : WAE, etc
Transport
& NFVi
Network
Functions
RT-OSS
Services &
Applications
Service Fulfillment
Customer Facing Services (CFS)
Resource Facing Services (RFS)
Service Assurance
(Analytics & Assurance Apps
Big Data Platform)
22
Technology Transformation
High Level End State
DCI
Public
Clouds
Peering
NFV
VM VM
NFV
VM VM
NFV
VM VM
vCPE
vMAC
(RAN,
CMTS)
vPE
DPI
FW
GCNAT
vMS
Video
Data
Plane
Video
Control
Plane
vEPC
vIMS
VNFx
Access Aggregation / Core Central DC Multi Cloud
BRKSPG-2120
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Service Fulfillment
Customer Facing Services (CFS)
Resource Facing Services (RFS)
Service Assurance
(Analytics & Assurance Apps
Big Data Platform)
DCI
Public Clouds
Public
Clouds
Peering
NFV
VM VM
NFV
VM VM
NFV
VM VM
vCPE
vMAC
(RAN,
CMTS)
vPE
DPI
FW
GCNAT
vMS
Video
Data
Plane
Video
Control
Plane
vEPC
vIMS
VNFx
23
Technology Transformation - High Level End State
Automation
A
Network DC
Deployment
B1
BRKSPG-2120
Service
Virtualization
w/ VNFs
B2
Network architecture simplification
Transport Simplification
C1
C2 Hybrid Cloud Deployment
A’
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Longer Term Effects
• Organizational boundaries weaken
• Early signs of devops
Automation
• Aggressively reduce manual
• Shorten time to market
Immediate Experiences
• Automation drives new approaches
• Empowers the infrastructure team
Today’s SP Environment
• OSS/BSS inertia
• Manual workflows
24
BRKSPG-2120
Why Automation first ?
40%-60%
Opex Reduction
50%-70%
Services Ops
can be impacted
• 4 year savings
• Source: Cisco BTA
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 25
BRKSPG-2120
Network DC and Service Virtualization
DCI
Public
Clouds
Peering
NFV
VM VM
NFV
VM VM
NFV
VM VM
Access Core Central DC Multi Cloud
NFV
VM VM
Aggregation
Cust
Prem
Access Remote DCs Central DCs Co-Lo /
Peering
Cloud Hosted
CO
Front End DC Back End DC
vBranch,
Analytics
vMS,
vCDN,
vDDoS,
vPE, vBNG
Biz Services (vMS),
vCDN,
VPC, SecGW, vIMS,
Biz Services (vMS),
Media xCoding, cDVR,
vPE, vBNG,
vCMTs
vRAN
XaaS delivered
from the Multi-
Cloud
VPC, Gi-LAN, vIMS,
Biz Services (vMS),
Media xCoding, cDVR,
vCDN,
NFV
VM VM
Network DC
• Carrier grade NFVi (deterministic and distributed )
• Secure chain of trust, secure VNF execution
• Proper HW component selection and visibility
Service Virtualization
• Prioritization of services to be virtualized
• Service modeling / service chaining
• Implications on organization, process, people
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Resource Facing Services (RFS)
Data Plane
Control Plane
Config Plane
Device
centric
view
Orchestration
SDN Controller
Service Centric
view
Configuration Plane
• Cross domain orchestration
• Service awareness
• NB programmable APIs
Control Plane
• SDN controller : centralized control
• Segment Routing control plane (policy
aware, application driven, simple)
Lean and Programmable Transport
• MPLS based data plane
• Rapid convergence with local failure
detection and repair
• Local features: L1 features, OAM/PM,
QoS, Timing, mcast replication …
Architecture and Transport Simplification
From Device Centric to Service Centric
BRKSPG-2120 26
Apps
Apps
SR
path
A single SDN-enabled forwarding model
underpinned by Segment Routing
Service Provider Transformation
• Business Strategy
• Technology
• Organization / People
• Process
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Align Responsibility to Transformation Objectives
Align
organization and
capabilities with
strategic direction
Identify new and
expanded Roles
Drive evolved
ways of working
Build the path to
the optimum
Organizational
Model
Drive
accountability for
transformation
benefits
Focus on change management activities to minimize resistance, accelerate adoption, and
achieve greater utilization and higher proficiency on the change impacting employees
Organizational Change and
Competence Management
Key Observations
End-to-End Service
Quality Management
Agile Teams
New/Evolved Skill-sets Mindset and Culture
Information Security Leadership
28
BRKSPG-2120
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 29
BRKSPG-2120
Developing the Optimal Organization Model
Establish
organization
needs and
characteristics
Describe activities
and functions
Consolidate into
framework and
stratify the
organization
Build the minimum
and optimum
organization
models
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Driving New Competencies and Behavior
Select New Roles:
Cloud Solution
Architect
• Drive requirements from service catalog
• Identify market trends and anticipate
demand
• Ensure market relevance
Systems
Integration
Specialist
• Integrate tools used for automation and
orchestration
• Drive cross-functional alignment
Automation
Specialist
• Automate activities requested from the
orchestration workflows
• Drive abstraction of configuration items
and storage in available tools
Data Analytics
Specialist
• Drives business analytics
• Aligns data analytics with key business
drivers and operations requirements
mindset
Innovative
Automation
Agility
Data-
Oriented
Value-
Driven
30
BRKSPG-2120
Service Provider Transformation
• Business Strategy
• Technology
• Organization / People
• Process
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Top-Down
32
BRKSPG-2120
Business process methodology
Bi-Directional approach
Assets
Business Best Practices
Strategic
Objectives
Value Drivers
(KPIs)
Selected
Capabilities
Process
Prioritization
Process Design
Process
Implementation
KPIs &
Goals
As-Is Analysis
Current Issues &
Requirements
Improvement
Opportunities
Bottom-Up
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
When Implementing Virtualization Many
Processes are impacted
Automation Policy
Catalog Capacity
Analytics
Process Change
Plan to Deploy Deployment of virtualized resources
automated
Develop to
Implement
Services implemented from catalog using
policy and automation
Order to Service Automation expands based on catalog
Trouble to
Resolution
Software focus in place of physical elements-
-self healing
Promise to
Experience
Analytics provides real time KPIs, trends, and
experiences
Change to
Improvement
Real time capacity and performance
management through analytics
Capacity &
Performance
Real time changes
Areas of High Focus
BRKSPG-2120 33
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Driving Efficiencies through Automation
Automation must be the default approach in all designs and should be applied
as quickly as possible to maximize effectiveness
• Process automation delivers agility and opex savings
• Significant automation is applied to technology deployment, service
testing/implementation, provisioning, activation and optimization processes
• Automation is applied to assurance processes to deliver self-healing and
proactive improvements based on data analysis and trending
• Automation assessment criteria:
• Required effort
• Resulting impact
• Development cost
• Acceleration in process
Select Network
Processes
ORDER to
SERVICE
DEVELOP to
IMPLEMENT
PLAN to
DEPLOY
PROMISE to
EXPERIENCE
TROUBLE to
RESOLUTION
CHANGE to
IMPROVEMENT
BRKSPG-2120 34
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Analytics Everywhere
Virtualization will enrich analytics for the wider business–much more extensive
and capable than BI today
• Analytics will provide results in near real-time enabling automation, KPIs and
dashboards to be delivered and acted upon as events occur
• Analytics, together with automation and policy provide a set of proactive
assurance processes to increase the promise of customer experience
• Analytics require best of breed skills to query the data and present it in the
manner required for either automated or manual processes
• Computer science, analytics and statistics together with deep networking and
business skills
• Roles such as data scientist, business analyst and data architect
BRKSPG-2120 35
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 36
BRKSPG-2120
Tying to an Established Process Model
Ericsson’s EVA process model - Best Practice OPERATIONAL MODEL
Screenshot from
Ericsson Value
Architecture
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 37
BRKSPG-2120
Getting Started
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 39
BRKSPG-2120
Start from the beginning – Discovery is the key!
Strategy & Plan
Discovery Diagnose Target Roadmap
Typically 3-4 weeks TBD, based on requirements
Initial Consultation
Collect and review
information on
architecture,
operations, services
and OBS
Interview stakeholders
(e.g., execs,
engineering, IT, ops,
marketing) to identify
objectives and
challenges
Define Scope
Recommend scope for
process, organization,
architecture and
strategy work
Early Deliverables
CRD
Business Case
KPI/Metrics Scorecard
Maturity Assessment
Execute
Deploy Consulting team
to deliver on agreed
scope with a focus on
target architecture and
operations
Key Deliverables
Target Architecture
Target Operating Model
Alignment
Develop business plan
aligning objectives with
technology and
implementation
Key Deliverables
Transformation
Business Plan
Strategic Roadmap
Qualification
Initial qualification
Intel gathering with
account teams / CUs,
opportunity
assessment,
Outcome : go / no go to
further pursue
Varies:1-4 wks
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 40
BRKSPG-2120
Start from the beginning – Diagnose comes next
Strategy & Plan
Diagnose Target Roadmap
Typically 3-4 weeks TBD, based on requirements
Define Scope
Recommend scope for
process, organization,
architecture and
strategy work
Early Deliverables
Workshop Reports
Business Case
KPI/Metrics Scorecard
Maturity Assessment
Execute
Deploy Consulting team
to deliver on agreed
scope with a focus on
target architecture and
operations
Key Deliverables
Target Architecture
Target Operating Model
Alignment
Develop business plan
aligning objectives with
technology and
implementation
Key Deliverables
Transformation
Business Plan
Strategic Roadmap
Initial Consultation
Collect and review
information on
architecture,
operations, services
and OBS
Interview stakeholders
(e.g., execs,
engineering, IT, ops,
marketing) to identify
objectives and
challenges
Qualification
Initial qualification
Intel gathering with
account teams / CUs,
opportunity
assessment,
Outcome : go / no go to
further pursue
Varies:1-4 wks
Discovery
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Part 1 – Business Alignment Methodology
Align Your Focus, Actions, and Measurements to Business Objectives
Business Objectives
What’s important to your business
Focus Area and Success Factors
Which areas you should focus on
Challenges
What indicates movement toward desired outcome
Actions & Potential Service Alignment
What actions will lead to results
Roadmap Outcomes
Customer outcomes with linkage to service quality
41
BRKSPG-2120
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Part 2 – Onsite Workshops and Report Readout
Discover, brainstorm and provide Cisco Value
Data
Gathering
• Understand customer future goals
• Understand current networks, services, processes, tools, architectures,
people skills and organizational structures
Brainstorm
• Healthy discussions between Cisco, Operations and Engineering teams
to understand and agree the main gaps
Cisco
Value
• Industry trends, customer cases and benchmarks
• New processes/best practices, architectures, technology approaches, etc
42
BRKSPG-2120
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Preparation
On-site
execution
Analysis and
delivery
Kick-off Questionnaires Interviews Workshop
Report
Questionnaire
results
Capabilities Analysis
Presentation
Workshop
report
Action list
~1 week 2-3 days ~1 week
Webex
Interviews
Start Workshop plan
Engagement & Delivery Flow
43
BRKSPG-2120
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 44
BRKSPG-2120
Customer Stories – Starting a Transformation
US Major Service Provider
 Customer moving into NFV without an
understanding of the operational impacts of
moving to the new technologies
 Strategic report highlighted the roadmap, risks
and priorities to be addressed on transforming
the business to accommodate challenges.
LATAM Major Service Provider
 Customer with high level of manual operations in
need to transform the business towards model
drive automation while breaking silo’ed org.
 The findings helped customer to justify and
present the business case to executive team and
gained credibility to move into transformation
EMEAR Tier 1 Service Provider
 Customer already started the journey to automate
and simplify the network, however aware that
changes in people and processes would be
fundamental.
 Discovery and Diagnose exercises helped identify
and prioritize operationalization of new solution
Tier 3 US Service Provider
 Customer looking for improvement opportunities
in the areas of OSS and NFV which resulted in
quick wins to fund further transformation goals.
 Workshop was paramount to identify areas were
incremental changes could solve immediate
business needs while building future oper. model
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Cisco and Ericsson Combined Capabilities
>2,500
Consulting and systems
integration projects per
year
>300
Managed services
contracts combined
E2E and deep
knowledge across
telecom business
77,000+
Services professionals—
66,000 from Ericsson and
11,000 from Cisco
Customers in 180+
countries
>1 Billion
Managed services
subscribers
Leaders in
mobility and IP
Strong local
competence and
global scale
BRKSPG-2120 45
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 46
BRKSPG-2120
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Complete Your Online Session Evaluation
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CiscoLive.com/Online
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BRKSPG-2120
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Continue Your Education
• Demos in the Cisco campus
• Walk-in Self-Paced Labs
• Lunch & Learn
• Meet the Engineer 1:1 meetings
• Related sessions
48
BRKSPG-2120
Please join us for the Service Provider Innovation Talk featuring:
Yvette Kanouff | Senior Vice President and General Manager, SP Business
Joe Cozzolino | Senior Vice President, Cisco Services
Thursday, July 14th, 2016
11:30 am - 12:30 pm, In the Oceanside A room
What to expect from this innovation talk
• Insights on market trends and forecasts
• Preview of key technologies and capabilities
• Innovative demonstrations of the latest and greatest products
• Better understanding of how Cisco can help you succeed
Register to attend the session live now or
watch the broadcast on cisco.com
Thank you
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Session ID Time Title Session Focus
Sunday – July 10, 2016
TECSPG-2300 8:00AM – 5:00pm Network Function Virtualization Seminar NFV
TECSPG-3001 8:00 AM – 12:00pm ASR 9000 Operation and Troubleshooting ASR-9000
LTRSPG-2515 1:00PM – 5:00pm Using Cisco NSO With tail-f – Configuring, Managing, and Deploying devices and Services NSO
Monday – July 11, 2016
BRKSPG-2100 8:00AM – 10:00 AM Virtual Managed Service Platform and Use Cases vMS
BRKSPG-2602 8:00AM – 10:00 AM IPv4 Exhaustion: NAT and Transition to IPv6 for SP’s IPv6
BRKSPG-2206 8:00AM – 10:00 AM Towards Massively Scalable Ethernet: Technologies and Standards Carrier Ethernet
LTRSPG-2601 8:00AM – 10:00 AM Cisco IOS XR Programmability Programmability
BRKSPG-2904 1:30PM – 3:30PM
ASR-9000/IOS-XR Understanding forwarding, troubleshooting the system and XR
operations
ASR-9000
BRKSPG-2720 4:00 PM – 5:30PM Carrier Ethernet 2 Carrier Ethernet
Tuesday – July 12, 2016
BRKSPG-2120 8:00 AM – 10:00 AM Service Provider Transformation through Virtualization and Automation SP Transformation
BRKSPG-2501 8:00 AM – 10:00 AM Troubleshooting Cisco cBR8/CCAP Based Services Cable/RF
LTRSPG-2311 8:00 AM – 10:00 AM NFV Hands-on Deployment Lab NFV
BRKSPG-2066 1:30 PM – 3:30 PM Application Engineered Routing: Allowing Applications to Program the Network Segment Routing
BRKSPG-2518 1:30 PM – 3:30 PM Cisco EPN Carrier Ethernet and Mobile Backhaul Architecture EPN
BRKSPG-2724 1:30 PM – 3:30 PM Network Function Virtualization (NFV) using IOS-XR NFV
BRKSPG-2202 4:00 PM – 5:30 PM Deploying Carrier Ethernet Services on ASR 9000 Carrier Ethernet
Cisco Live 2016: SP General Sessions (Sunday – Tuesday)
BRKSPG-2120 52
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Cisco Live 2016: SP General Sessions (Wednesday – Thursday)
Session ID Time Title Session Focus
Wednesday – July 13, 2016
BRKSPG-2062 8:00AM – 10:00AM SDN-enabled Carrier Ethernet Networks SDN
BRKSPG-2069 8:00AM – 10:00AM Introduction to the Next Generation IOS-XR architecture IOS-XR
BRKSPG-2210 8:00AM – 10:00AM Designing Programmable Access Networks Programmability
BRKSPG-2505 8:00AM – 10:00AM cBR-8 Technical Capabilities and DOCSIS 3.1 Migration Cable
BRKSPG-2000 1:30PM – 3:30PM Getting the most out of your IOS-XE router before and after deployment IOS-XE
PNLSPG-2021 1:30PM – 3:30PM Network Infrastructure and Operations Transformation Executive Q&A Panel
BRKSPG-1000 4:00PM – 5:30PM
Network Transformation and Essential Skills for Next Generation Network
Engineers
Educational
Thursday – July 14, 2016
BRKSPG-2001 8:00AM – 10:00AM Building a Software Defined Service Provider SDN
BRKSPG-2116 8:00AM – 10:00AM Advances in IP+Optical Optical
BRKSPG-2231 10:30AM – 12:00PM Network Modeling and Infrastructure Analytics using Practical Data Science Analytics
BRKSPG-2300 10:30AM – 12:00PM Service Provider IPv6 Deployment IPv6
BRKSPG-3012 1:00PM – 3:30PM SP Security - Leveraging BGP FlowSpec to protect your infrastructure BGP
Walk-in Labs (July 11 – 14)
LABARC-1011 10 am – 6 pm ASR 9000 Network Virtualization - nV Edge (Cluster) ASR9K – nV
LABARC-1012 10 am – 6 pm ASR 9000 Network Virtualization - nV Satellite ASR9K – nV
LABRST-2000 10 am – 6 pm Introduction to IOS XR Operating System IOS-XR
LABRST-2001 10 am – 6 pm Learning BGP and RPL on IOS XR Operating System BGP RPL
LABSPG-2012 10 am – 6 pm Next Generation Service Provider Network using Segment Routing & BIER Segment Routing
BRKSPG-2120 53
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public
Service Provider Cisco Education Offerings
Course Description Cisco Certification
Deploying Cisco Service Provider Network Routing
(SPROUTE) & Advanced (SPADVROUTE)
Implementing Cisco Service Provider Next-Generation
Core Network Services (SPCORE)
Edge Network Services (SPEDGE)
SPROUTE covers the implementation of routing protocols (OSPF, IS-IS, BGP),
route manipulations, and HA routing features; SPADVROUTE covers advanced
routing topics in BGP, multicast services including PIM-SM, and IPv6;
SPCORE covers network services, including MPLS-LDP, MPLS traffic engineering,
QoS mechanisms, and transport technologies;
SPEDGE covers network services, including MPLS Layer 3 VPNs, Layer 2 VPNs,
and Carrier Ethernet services; all within SP IP NGN environments.
CCNP Service Provider®
Building Cisco Service Provider Next-Generation
Networks, Part 1&2 (SPNGN1), (SPNGN2)
The two courses introduce networking technologies and solutions, including OSI
and TCP/IP models, IPv4/v6, switching, routing, transport types, security, network
management, and Cisco OS (IOS and IOS XR).
CCNA Service Provider®
Implementing Cisco Service Provider Mobility UMTS
Networks (SPUMTS);
Implementing Cisco Service Provider Mobility CDMA
Networks (SPCDMA);
Implementing Cisco Service Provider Mobility LTE
Networks (SPLTE)
The three courses (SPUMTS, SPCDMA, SPLTE) cover knowledge and skills
required to understand products, technologies, and architectures that are found in
Universal Mobile Telecommunications Systems (UMTS) and Code Division Multiple
Access (CDMA) packet core networks, plus their migration to Long-Term Evolution
(LTE) Evolved Packet Systems (EPS), including Evolved Packet Core (EPC) and
Radio Access Networks (RANs).
Cisco Service Provider Mobility
CDMA to LTE Specialist;
Cisco Service Provider Mobility UMTS
to LTE Specialist
Implementing and Maintaining Cisco Technologies
Using IOS XR (IMTXR)
Service Provider/Enterprise engineers to implement, verification-test, and optimize
core/edge technologies in a Cisco IOS XR environment.
Cisco IOS XR Specialist
For more details, please visit: http://learningnetwork.cisco.com
Questions? Visit the Learning@Cisco Booth or contact ask-edu-pm-dcv@cisco.com
54
BRKSPG-2120

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Service Provider Transformation

  • 1.
  • 2. Service Provider Transformation Steve Iatrou – Solutions Architect, Cisco Services Renato Fichmann – Solutions Architect, Cisco Services Jeff Henderson – Global Offer Lead, IP Transformation, Ericsson BRKSPG-2120
  • 3. “ In the absence of a disciplined approach to change, technology adoption will likely fail to align with business objectives “ Cost Optimization (Capex/ Opex) Business Agility (TTM) Customer Experience Service Provider Transformation Framework * A technology and operations blueprint * Joint offer by : SDN ? NFV ? APIs ? YANG ? GIT ? REST ? DevOps ? Automation ? Orchestration ? Skills ? People ? Processes ?
  • 4. “ In the absence of a disciplined approach to change, technology adoption will likely fail to align with business objectives “ Cost Optimization (Capex/ Opex) Business Agility (TTM) Customer Experience Service Provider Transformation Framework * A technology and operations blueprint * Joint offer by : SDN ? NFV ? APIs ? YANG ? GIT ? REST ? DevOps ? Automation ? Orchestration ? Skills ? People ? Processes ?
  • 5. Agenda 1 2 Service Provider Transformation Getting started 3 Introduction
  • 6. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Address Operator and Enterprise HW, SW and Services needs in networks, IT and security. Manage legacy environments and accelerate transformation to modern IP architectures. Skill, scale and flexible business models to execute. Leader in: • IP Networking Equipment • Enterprise and IT • Wireless LAN • Cybersecurity Growth | Innovation | Speed Leader in: • Mobile Infrastructure • Telecom Market • Managed Services • Global Skill and Scale BRKSPG-2120 6 A Powerful Partnership
  • 7. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public BRKSPG-2120 What We’re Hearing from Service Providers Speed Flexibility Profitable Growth Simplicity: For Implementation and Operations Faster Time to Market for New Services On-demand Services New Business Models Workload Placement Elastic Capacity Network Slicing New Product Offerings Reduce OpEx: Operational Efficiency Reduce CapEx: Costs Rise Faster than ARPU 7
  • 8. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public BRKSPG-2120 Resulting SP Technology Needs VIRTUALIZATION SIMPLICITY AUTOMATION 8 Speed Flexibility Profitable Growth
  • 9. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public We have combined all required capabilities into an end-to-end lifecycle, covering technology, organixzation and processes, that allows us to tailor our approach to specific SP needs Adapte d to you Business Strategy Assessment & Planning Operations & Infrastructure Transformation Migration & Configuration Services Managed Operations Network Optimization Service Provider Transformation BRKSPG-2120 9 Service Provider Transformation Framework
  • 10. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Adapte d to you Operations & Infrastructure Transformation Migration & Configuration Services Managed Operations Network Optimization Service Provider Transformation Business Strategy Assessment & Planning Key Strategy Focus Areas • Strategic Objectives • Total Cost of Transformation • KPIs Target Operating Model • Technology • Organization & People • Processes BRKSPG-2120 10 Service Provider Transformation Framework Today’s focus
  • 11. Service Provider Transformation • Business Strategy • Technology • Organization and People • Process
  • 12. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Establishing the Linkage Between Strategy and Technology Strategic Vision and Objectives OpEx/CapEx Optimization Customer Experience Business Agility …supported by Capabilities …enabled by Processes Technologies/Solutions We implement technology to support our strategic vision, but without aligning our vision to objectives, measures, capabilities and process, we are destined to fail in our transformation …as defined and measured by KPI’s  Define specific, measurable and actionable objectives  Design target organization with required capabilities  Re-engineer processes and automate where possible  Migrate to a target architecture BRKSPG-2120 12
  • 13. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Translating Strategy to Implementation Plan KPI’s are driven by activity drivers that can be mapped to both people and processes; this leads to a detailed, activities-based business plan and a total cost of transformation OpEx/CapEx Optimization Optimize Facilities Watts per Tb of Core Capacity Energy Elasticity Ratio Improve Planned Activity Cost Cost for Plan to Deploy for New Customer Cost for Develop to Implement for New Service Customer Experience Improve Video Experience Average Session Latency Session Success Rate Improve Trust Index Data Loss and Security Breach per Year Mean Time to Detect Breach Business Agility Accelerate Integration Mean Time to Implement Partner New Applications per Year Improve Time to Market Mean time for concept to release FTE’s per service launch Activities Who is responsible? Measures How is it done? Enablers What is required to do it? BRKSPG-2120 13 To t a l Co st o f Tr a n sf o r ma t io n Incremental cost increase peaks Cost decrease peak Cost profile becomes a multiplier on CAPEX and OPEX invested Cost Profiles Start time End time Progress EXAMPLE NPV: $75 million Peak Invest: $110 Payback: 17 months IRR: 25%
  • 14. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Target Operating Model Articulates the vision for all stakeholders and provides a rallying point • A poster-sized view of the future state of the organization covering KPIs, Technology (Network & IT), Partners & Alliances, Processes, Organizational Design, and People Competencies. • Identifies the critical relationships between different dimensions of the future-state organization. • Provides a clear, consistent and comprehensive view of the vision and a acts as a rallying point for both internal stakeholders and partners. Partners & Alliances Organizational Structure KPIs Technology Process People Management BRKSPG-2120 14
  • 15. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Strategic Roadmap Provides clarity and builds consensus • A poster-sized view of the current work streams related to the transformation initiative showing the relationship between the as-is and to-be states, initiatives, business units and strategic objectives. • Aligns the program and organizational units to the achievement of business benefits – not to project milestones. • Maps work streams and benefits to organizational units and partners. As-Is Situation To-Be Vision Organizationa l Units Benefits Workstreams Timelines Levels of Impact Program Domains BRKSPG-2120 15
  • 16. Service Provider Transformation • Business Strategy • Technology • Organization / People • Process
  • 17. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Access • Offered services are primarily “network centric” • Service configuration tightly coupled with the infrastructure • Virtualization in the DC, primarily for internal IT applications Typical SP Service Characteristics Today 17 BRKSPG-2120 Aggregation / Core Customer Segments Data Center Data Centers DCI Public Clouds Public Clouds Peering
  • 18. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Access • Offered services are primarily “network centric” • Service configuration tightly coupled with the infrastructure • Virtualization in the DC, primarily for internal IT applications Typical SP Service Characteristics Today 18 BRKSPG-2120 Aggregation / Core Customer Segments Data Center Data Centers DCI Public Clouds Public Clouds Peering • Over-Engineering • Inefficiency • Complexity
  • 19. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Technology Enablers High Level Objectives • OpEx/CapEx Optimization • Customer Experience • Business Agility • Network Abstraction and Programmability w/ SDN Controllers • Cross Domain Orchestration • Real Time OSS • Data analytics • Network Function Virtualization (NFV) • Service Chaining / IP Metadata • Segment Routing Objectives and Technology Enablers BRKSPG-2120 19
  • 20. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Technology Enablers High Level Objectives • Network Abstraction and Programmability w/ SDN Controllers • Cross Domain Orchestration • Real Time OSS • Data analytics • Network Function Virtualization (NFV) • Service Chaining / IP Metadata • Segment Routing BRKSPG-2120 20 Objectives and Technology Enablers • OpEx/CapEx Optimization • Customer Experience • Business Agility
  • 21. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public • Separation of service from transport/access • Network functions move/added to the “DC” • The “DC” moves into the network : “Network DC” • Transport simplification • Automation, analytics and model driven operations Transport & NFVi Services Consumer Services Access Aggregation / Edge / Core NFVi / Clouds Business Services Wholesale Services Enablers Customer Premise Technology Transformation Guiding Principles BRKSPG-2120 21 Orchestration OSS Security Analytics
  • 22. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Services : B2B, B2C, Mobility, Media, IOT, etc Applications : WAE, etc Transport & NFVi Network Functions RT-OSS Services & Applications Service Fulfillment Customer Facing Services (CFS) Resource Facing Services (RFS) Service Assurance (Analytics & Assurance Apps Big Data Platform) 22 Technology Transformation High Level End State DCI Public Clouds Peering NFV VM VM NFV VM VM NFV VM VM vCPE vMAC (RAN, CMTS) vPE DPI FW GCNAT vMS Video Data Plane Video Control Plane vEPC vIMS VNFx Access Aggregation / Core Central DC Multi Cloud BRKSPG-2120
  • 23. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Service Fulfillment Customer Facing Services (CFS) Resource Facing Services (RFS) Service Assurance (Analytics & Assurance Apps Big Data Platform) DCI Public Clouds Public Clouds Peering NFV VM VM NFV VM VM NFV VM VM vCPE vMAC (RAN, CMTS) vPE DPI FW GCNAT vMS Video Data Plane Video Control Plane vEPC vIMS VNFx 23 Technology Transformation - High Level End State Automation A Network DC Deployment B1 BRKSPG-2120 Service Virtualization w/ VNFs B2 Network architecture simplification Transport Simplification C1 C2 Hybrid Cloud Deployment A’
  • 24. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Longer Term Effects • Organizational boundaries weaken • Early signs of devops Automation • Aggressively reduce manual • Shorten time to market Immediate Experiences • Automation drives new approaches • Empowers the infrastructure team Today’s SP Environment • OSS/BSS inertia • Manual workflows 24 BRKSPG-2120 Why Automation first ? 40%-60% Opex Reduction 50%-70% Services Ops can be impacted • 4 year savings • Source: Cisco BTA
  • 25. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 25 BRKSPG-2120 Network DC and Service Virtualization DCI Public Clouds Peering NFV VM VM NFV VM VM NFV VM VM Access Core Central DC Multi Cloud NFV VM VM Aggregation Cust Prem Access Remote DCs Central DCs Co-Lo / Peering Cloud Hosted CO Front End DC Back End DC vBranch, Analytics vMS, vCDN, vDDoS, vPE, vBNG Biz Services (vMS), vCDN, VPC, SecGW, vIMS, Biz Services (vMS), Media xCoding, cDVR, vPE, vBNG, vCMTs vRAN XaaS delivered from the Multi- Cloud VPC, Gi-LAN, vIMS, Biz Services (vMS), Media xCoding, cDVR, vCDN, NFV VM VM Network DC • Carrier grade NFVi (deterministic and distributed ) • Secure chain of trust, secure VNF execution • Proper HW component selection and visibility Service Virtualization • Prioritization of services to be virtualized • Service modeling / service chaining • Implications on organization, process, people
  • 26. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Resource Facing Services (RFS) Data Plane Control Plane Config Plane Device centric view Orchestration SDN Controller Service Centric view Configuration Plane • Cross domain orchestration • Service awareness • NB programmable APIs Control Plane • SDN controller : centralized control • Segment Routing control plane (policy aware, application driven, simple) Lean and Programmable Transport • MPLS based data plane • Rapid convergence with local failure detection and repair • Local features: L1 features, OAM/PM, QoS, Timing, mcast replication … Architecture and Transport Simplification From Device Centric to Service Centric BRKSPG-2120 26 Apps Apps SR path A single SDN-enabled forwarding model underpinned by Segment Routing
  • 27. Service Provider Transformation • Business Strategy • Technology • Organization / People • Process
  • 28. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Align Responsibility to Transformation Objectives Align organization and capabilities with strategic direction Identify new and expanded Roles Drive evolved ways of working Build the path to the optimum Organizational Model Drive accountability for transformation benefits Focus on change management activities to minimize resistance, accelerate adoption, and achieve greater utilization and higher proficiency on the change impacting employees Organizational Change and Competence Management Key Observations End-to-End Service Quality Management Agile Teams New/Evolved Skill-sets Mindset and Culture Information Security Leadership 28 BRKSPG-2120
  • 29. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 29 BRKSPG-2120 Developing the Optimal Organization Model Establish organization needs and characteristics Describe activities and functions Consolidate into framework and stratify the organization Build the minimum and optimum organization models
  • 30. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Driving New Competencies and Behavior Select New Roles: Cloud Solution Architect • Drive requirements from service catalog • Identify market trends and anticipate demand • Ensure market relevance Systems Integration Specialist • Integrate tools used for automation and orchestration • Drive cross-functional alignment Automation Specialist • Automate activities requested from the orchestration workflows • Drive abstraction of configuration items and storage in available tools Data Analytics Specialist • Drives business analytics • Aligns data analytics with key business drivers and operations requirements mindset Innovative Automation Agility Data- Oriented Value- Driven 30 BRKSPG-2120
  • 31. Service Provider Transformation • Business Strategy • Technology • Organization / People • Process
  • 32. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Top-Down 32 BRKSPG-2120 Business process methodology Bi-Directional approach Assets Business Best Practices Strategic Objectives Value Drivers (KPIs) Selected Capabilities Process Prioritization Process Design Process Implementation KPIs & Goals As-Is Analysis Current Issues & Requirements Improvement Opportunities Bottom-Up
  • 33. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public When Implementing Virtualization Many Processes are impacted Automation Policy Catalog Capacity Analytics Process Change Plan to Deploy Deployment of virtualized resources automated Develop to Implement Services implemented from catalog using policy and automation Order to Service Automation expands based on catalog Trouble to Resolution Software focus in place of physical elements- -self healing Promise to Experience Analytics provides real time KPIs, trends, and experiences Change to Improvement Real time capacity and performance management through analytics Capacity & Performance Real time changes Areas of High Focus BRKSPG-2120 33
  • 34. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Driving Efficiencies through Automation Automation must be the default approach in all designs and should be applied as quickly as possible to maximize effectiveness • Process automation delivers agility and opex savings • Significant automation is applied to technology deployment, service testing/implementation, provisioning, activation and optimization processes • Automation is applied to assurance processes to deliver self-healing and proactive improvements based on data analysis and trending • Automation assessment criteria: • Required effort • Resulting impact • Development cost • Acceleration in process Select Network Processes ORDER to SERVICE DEVELOP to IMPLEMENT PLAN to DEPLOY PROMISE to EXPERIENCE TROUBLE to RESOLUTION CHANGE to IMPROVEMENT BRKSPG-2120 34
  • 35. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Analytics Everywhere Virtualization will enrich analytics for the wider business–much more extensive and capable than BI today • Analytics will provide results in near real-time enabling automation, KPIs and dashboards to be delivered and acted upon as events occur • Analytics, together with automation and policy provide a set of proactive assurance processes to increase the promise of customer experience • Analytics require best of breed skills to query the data and present it in the manner required for either automated or manual processes • Computer science, analytics and statistics together with deep networking and business skills • Roles such as data scientist, business analyst and data architect BRKSPG-2120 35
  • 36. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 36 BRKSPG-2120 Tying to an Established Process Model Ericsson’s EVA process model - Best Practice OPERATIONAL MODEL Screenshot from Ericsson Value Architecture
  • 37. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 37 BRKSPG-2120
  • 39. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 39 BRKSPG-2120 Start from the beginning – Discovery is the key! Strategy & Plan Discovery Diagnose Target Roadmap Typically 3-4 weeks TBD, based on requirements Initial Consultation Collect and review information on architecture, operations, services and OBS Interview stakeholders (e.g., execs, engineering, IT, ops, marketing) to identify objectives and challenges Define Scope Recommend scope for process, organization, architecture and strategy work Early Deliverables CRD Business Case KPI/Metrics Scorecard Maturity Assessment Execute Deploy Consulting team to deliver on agreed scope with a focus on target architecture and operations Key Deliverables Target Architecture Target Operating Model Alignment Develop business plan aligning objectives with technology and implementation Key Deliverables Transformation Business Plan Strategic Roadmap Qualification Initial qualification Intel gathering with account teams / CUs, opportunity assessment, Outcome : go / no go to further pursue Varies:1-4 wks
  • 40. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 40 BRKSPG-2120 Start from the beginning – Diagnose comes next Strategy & Plan Diagnose Target Roadmap Typically 3-4 weeks TBD, based on requirements Define Scope Recommend scope for process, organization, architecture and strategy work Early Deliverables Workshop Reports Business Case KPI/Metrics Scorecard Maturity Assessment Execute Deploy Consulting team to deliver on agreed scope with a focus on target architecture and operations Key Deliverables Target Architecture Target Operating Model Alignment Develop business plan aligning objectives with technology and implementation Key Deliverables Transformation Business Plan Strategic Roadmap Initial Consultation Collect and review information on architecture, operations, services and OBS Interview stakeholders (e.g., execs, engineering, IT, ops, marketing) to identify objectives and challenges Qualification Initial qualification Intel gathering with account teams / CUs, opportunity assessment, Outcome : go / no go to further pursue Varies:1-4 wks Discovery
  • 41. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Part 1 – Business Alignment Methodology Align Your Focus, Actions, and Measurements to Business Objectives Business Objectives What’s important to your business Focus Area and Success Factors Which areas you should focus on Challenges What indicates movement toward desired outcome Actions & Potential Service Alignment What actions will lead to results Roadmap Outcomes Customer outcomes with linkage to service quality 41 BRKSPG-2120
  • 42. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Part 2 – Onsite Workshops and Report Readout Discover, brainstorm and provide Cisco Value Data Gathering • Understand customer future goals • Understand current networks, services, processes, tools, architectures, people skills and organizational structures Brainstorm • Healthy discussions between Cisco, Operations and Engineering teams to understand and agree the main gaps Cisco Value • Industry trends, customer cases and benchmarks • New processes/best practices, architectures, technology approaches, etc 42 BRKSPG-2120
  • 43. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Preparation On-site execution Analysis and delivery Kick-off Questionnaires Interviews Workshop Report Questionnaire results Capabilities Analysis Presentation Workshop report Action list ~1 week 2-3 days ~1 week Webex Interviews Start Workshop plan Engagement & Delivery Flow 43 BRKSPG-2120
  • 44. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 44 BRKSPG-2120 Customer Stories – Starting a Transformation US Major Service Provider  Customer moving into NFV without an understanding of the operational impacts of moving to the new technologies  Strategic report highlighted the roadmap, risks and priorities to be addressed on transforming the business to accommodate challenges. LATAM Major Service Provider  Customer with high level of manual operations in need to transform the business towards model drive automation while breaking silo’ed org.  The findings helped customer to justify and present the business case to executive team and gained credibility to move into transformation EMEAR Tier 1 Service Provider  Customer already started the journey to automate and simplify the network, however aware that changes in people and processes would be fundamental.  Discovery and Diagnose exercises helped identify and prioritize operationalization of new solution Tier 3 US Service Provider  Customer looking for improvement opportunities in the areas of OSS and NFV which resulted in quick wins to fund further transformation goals.  Workshop was paramount to identify areas were incremental changes could solve immediate business needs while building future oper. model
  • 45. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Cisco and Ericsson Combined Capabilities >2,500 Consulting and systems integration projects per year >300 Managed services contracts combined E2E and deep knowledge across telecom business 77,000+ Services professionals— 66,000 from Ericsson and 11,000 from Cisco Customers in 180+ countries >1 Billion Managed services subscribers Leaders in mobility and IP Strong local competence and global scale BRKSPG-2120 45
  • 46. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 46 BRKSPG-2120
  • 47. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Complete Your Online Session Evaluation Don’t forget: Cisco Live sessions will be available for viewing on-demand after the event at CiscoLive.com/Online • Give us your feedback to be entered into a Daily Survey Drawing. A daily winner will receive a $750 Amazon gift card. • Complete your session surveys through the Cisco Live mobile app or from the Session Catalog on CiscoLive.com/us. 47 BRKSPG-2120
  • 48. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Continue Your Education • Demos in the Cisco campus • Walk-in Self-Paced Labs • Lunch & Learn • Meet the Engineer 1:1 meetings • Related sessions 48 BRKSPG-2120
  • 49. Please join us for the Service Provider Innovation Talk featuring: Yvette Kanouff | Senior Vice President and General Manager, SP Business Joe Cozzolino | Senior Vice President, Cisco Services Thursday, July 14th, 2016 11:30 am - 12:30 pm, In the Oceanside A room What to expect from this innovation talk • Insights on market trends and forecasts • Preview of key technologies and capabilities • Innovative demonstrations of the latest and greatest products • Better understanding of how Cisco can help you succeed Register to attend the session live now or watch the broadcast on cisco.com
  • 51.
  • 52. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Session ID Time Title Session Focus Sunday – July 10, 2016 TECSPG-2300 8:00AM – 5:00pm Network Function Virtualization Seminar NFV TECSPG-3001 8:00 AM – 12:00pm ASR 9000 Operation and Troubleshooting ASR-9000 LTRSPG-2515 1:00PM – 5:00pm Using Cisco NSO With tail-f – Configuring, Managing, and Deploying devices and Services NSO Monday – July 11, 2016 BRKSPG-2100 8:00AM – 10:00 AM Virtual Managed Service Platform and Use Cases vMS BRKSPG-2602 8:00AM – 10:00 AM IPv4 Exhaustion: NAT and Transition to IPv6 for SP’s IPv6 BRKSPG-2206 8:00AM – 10:00 AM Towards Massively Scalable Ethernet: Technologies and Standards Carrier Ethernet LTRSPG-2601 8:00AM – 10:00 AM Cisco IOS XR Programmability Programmability BRKSPG-2904 1:30PM – 3:30PM ASR-9000/IOS-XR Understanding forwarding, troubleshooting the system and XR operations ASR-9000 BRKSPG-2720 4:00 PM – 5:30PM Carrier Ethernet 2 Carrier Ethernet Tuesday – July 12, 2016 BRKSPG-2120 8:00 AM – 10:00 AM Service Provider Transformation through Virtualization and Automation SP Transformation BRKSPG-2501 8:00 AM – 10:00 AM Troubleshooting Cisco cBR8/CCAP Based Services Cable/RF LTRSPG-2311 8:00 AM – 10:00 AM NFV Hands-on Deployment Lab NFV BRKSPG-2066 1:30 PM – 3:30 PM Application Engineered Routing: Allowing Applications to Program the Network Segment Routing BRKSPG-2518 1:30 PM – 3:30 PM Cisco EPN Carrier Ethernet and Mobile Backhaul Architecture EPN BRKSPG-2724 1:30 PM – 3:30 PM Network Function Virtualization (NFV) using IOS-XR NFV BRKSPG-2202 4:00 PM – 5:30 PM Deploying Carrier Ethernet Services on ASR 9000 Carrier Ethernet Cisco Live 2016: SP General Sessions (Sunday – Tuesday) BRKSPG-2120 52
  • 53. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Cisco Live 2016: SP General Sessions (Wednesday – Thursday) Session ID Time Title Session Focus Wednesday – July 13, 2016 BRKSPG-2062 8:00AM – 10:00AM SDN-enabled Carrier Ethernet Networks SDN BRKSPG-2069 8:00AM – 10:00AM Introduction to the Next Generation IOS-XR architecture IOS-XR BRKSPG-2210 8:00AM – 10:00AM Designing Programmable Access Networks Programmability BRKSPG-2505 8:00AM – 10:00AM cBR-8 Technical Capabilities and DOCSIS 3.1 Migration Cable BRKSPG-2000 1:30PM – 3:30PM Getting the most out of your IOS-XE router before and after deployment IOS-XE PNLSPG-2021 1:30PM – 3:30PM Network Infrastructure and Operations Transformation Executive Q&A Panel BRKSPG-1000 4:00PM – 5:30PM Network Transformation and Essential Skills for Next Generation Network Engineers Educational Thursday – July 14, 2016 BRKSPG-2001 8:00AM – 10:00AM Building a Software Defined Service Provider SDN BRKSPG-2116 8:00AM – 10:00AM Advances in IP+Optical Optical BRKSPG-2231 10:30AM – 12:00PM Network Modeling and Infrastructure Analytics using Practical Data Science Analytics BRKSPG-2300 10:30AM – 12:00PM Service Provider IPv6 Deployment IPv6 BRKSPG-3012 1:00PM – 3:30PM SP Security - Leveraging BGP FlowSpec to protect your infrastructure BGP Walk-in Labs (July 11 – 14) LABARC-1011 10 am – 6 pm ASR 9000 Network Virtualization - nV Edge (Cluster) ASR9K – nV LABARC-1012 10 am – 6 pm ASR 9000 Network Virtualization - nV Satellite ASR9K – nV LABRST-2000 10 am – 6 pm Introduction to IOS XR Operating System IOS-XR LABRST-2001 10 am – 6 pm Learning BGP and RPL on IOS XR Operating System BGP RPL LABSPG-2012 10 am – 6 pm Next Generation Service Provider Network using Segment Routing & BIER Segment Routing BRKSPG-2120 53
  • 54. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Service Provider Cisco Education Offerings Course Description Cisco Certification Deploying Cisco Service Provider Network Routing (SPROUTE) & Advanced (SPADVROUTE) Implementing Cisco Service Provider Next-Generation Core Network Services (SPCORE) Edge Network Services (SPEDGE) SPROUTE covers the implementation of routing protocols (OSPF, IS-IS, BGP), route manipulations, and HA routing features; SPADVROUTE covers advanced routing topics in BGP, multicast services including PIM-SM, and IPv6; SPCORE covers network services, including MPLS-LDP, MPLS traffic engineering, QoS mechanisms, and transport technologies; SPEDGE covers network services, including MPLS Layer 3 VPNs, Layer 2 VPNs, and Carrier Ethernet services; all within SP IP NGN environments. CCNP Service Provider® Building Cisco Service Provider Next-Generation Networks, Part 1&2 (SPNGN1), (SPNGN2) The two courses introduce networking technologies and solutions, including OSI and TCP/IP models, IPv4/v6, switching, routing, transport types, security, network management, and Cisco OS (IOS and IOS XR). CCNA Service Provider® Implementing Cisco Service Provider Mobility UMTS Networks (SPUMTS); Implementing Cisco Service Provider Mobility CDMA Networks (SPCDMA); Implementing Cisco Service Provider Mobility LTE Networks (SPLTE) The three courses (SPUMTS, SPCDMA, SPLTE) cover knowledge and skills required to understand products, technologies, and architectures that are found in Universal Mobile Telecommunications Systems (UMTS) and Code Division Multiple Access (CDMA) packet core networks, plus their migration to Long-Term Evolution (LTE) Evolved Packet Systems (EPS), including Evolved Packet Core (EPC) and Radio Access Networks (RANs). Cisco Service Provider Mobility CDMA to LTE Specialist; Cisco Service Provider Mobility UMTS to LTE Specialist Implementing and Maintaining Cisco Technologies Using IOS XR (IMTXR) Service Provider/Enterprise engineers to implement, verification-test, and optimize core/edge technologies in a Cisco IOS XR environment. Cisco IOS XR Specialist For more details, please visit: http://learningnetwork.cisco.com Questions? Visit the Learning@Cisco Booth or contact ask-edu-pm-dcv@cisco.com 54 BRKSPG-2120