George Reedy is a service designer based in Wellington, New Zealand who helps organizations tell powerful stories through their services to incite desired changes. Reedy notes that organizations struggle to get people to do what they intend through their services, resulting in lower compliance, sales, trust, and acceptance. He takes organizations on a journey from their current state to their desired goals by overcoming roadblocks in their service story. Reedy helps uncover an organization's most powerful service story by having them answer five questions from a customer's perspective regarding function, value, emotion, identity, and meaning.

1. George Reedy
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"If you want to learn about a culture,
listen to the stories. If you want to
change the culture, change the stories."
Service Designer
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0221 539 841
Be Better
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Wellington based
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george.reedy@mbie.govt.nz
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Organisations struggle at getting people to
do what they say they intended them to do.
The result is lower compliance, sales, trust,
acceptance.
I help you tell the most powerful story
possible that incites the change you want
to see in the world.
What’s the most powerful story?
There is no more powerful story than your
organisations service story.
What do people, say, do, think, feel when
they use your service.
Do they get it?
How do you get to the change?
I take you on a journey from where you are
to where you want to go and how to
overcome the roadblocks in your service
story.
How do you unlock your powerful service
story?
You answer 5 questions for customers.
Function - Does this do what I need?
Value/price- Is it worth it?
Emotion- Does this make me feel good?
Identity - Do they share my values?
Meaning - Does this connect with me?
You can ask more about me, but first, why
don't you tell me a little bit about your
situation so that I can make sure to cover
what's important to you.