SlideShare a Scribd company logo
Towards
mindful
service design
Design and Innovation from
Accenture Interactive
Andy Polaine
Group Design Director – Fjord Client Evolution
@apolaine @fjord
Service Design Days | Barcelona 2018
2
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Progress
30 years remaining
3
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Progress?
The speed cycle
4
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
(This is how it can feel to clients)
Mindfulness &
Long-Term Thinking
5
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Image source: Adrian on Unsplash
“We shape our tools and
thereafter they shape us.”
Marshall McLuhan/J.M.Caulkin
6
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Image © Karsh Estate
Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
Design outside
the lines
As the discipline of design broadens its horizons, new challenges
are arising. To continue making an impact, designers need to evolve
how they work, learn, and differentiate themselves.
Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
8
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Perhaps none of it matters.
Until it does.
Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/
9
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
First World Problems
are actual problems.
And Kendall Jenner
can’t help us.
Image source: Georges Biard - Wikimedia
Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
The capability of technology is
always overestimated.
The difficulty of great design is
always underestimated.
10
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
11
Elegant simplicity in exponentially
complex ecosystems is hard.
Political, economic, social, technological ecosystem
Business ecosystem
Multi-channel service
Single touchpoint
12
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
The long-term thinking of
landscape architecture
Image: Durkc - Wikimedia
13
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Designing to
think in
architecture
Image source: State Archives and Records of NSW
14
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
A deadly lack of
long-term thinking
Image: Durkc - @Natalie_Oxford
15
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Voyager
37 years on
Image: NASA/JPL-Caltech
16
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
An approach to
mindful service
design
Image: Andy Polaine
17
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Image: NASA/JPL-Caltech
01.
Design for
the future
you
18
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Image: Tim Ross - Wikimedia
02.
Consider the
full context
of the
ecosystem
19
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Image: Wikimedia
03.
Use both ego
and humility
in balance
20
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Image: Fernando Frazão/Agência Brasil
04.
Go slow to
go fast later
“Sleep is extremely
important to me – I need to
rest and recover in order for
the training I do to be
absorbed by my body.”
Usain Bolt
21
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Image: Fernando Frazão/Agência Brasil
22
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
The four
seasons of
design
Image: John Seymour - The Complete Book of Self-Sufficiency
23
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
The four
seasons of
design
Image: John Seymour - The Complete Book of Self-Sufficiency
24
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
The four
seasons of
design
Image: John Seymour - The Complete Book of Self-Sufficiency
25
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
SpringSynthesis
Concepting
Alpha
Beta
Pilots
Image: Wilfried Santer - Unsplash
26
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
SummerLaunch
Scale
Maintain
Observe
Enjoy
Image: Kekai Ahsam - Unsplash
27
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
AutumnHarvest
Reevaluate
Prune back
Repair
Stock up for winter
Image: Aaron Burden - Unsplash
28
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
WinterStop
Recover
Take stock
Research
Dream
Get ready for Spring
Image: Andy Polaine
Thecycleneverends
29
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Winter
Autumn
Summer
Spring
Chooseyourcadence.
Anditisachoice.
30
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Month
Sprint
Week
Day
Project
“Don’t just do
something.
Stand there!”
Martin Gabel
31Image: Fernando Frazão/Agência Brasil
Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
Thank you.
Andy Polaine
@apolaine @fjord
Service Design Days | Barcelona 2018

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Service Design Days 2018 - Keynote Andy Polaine (Fjord)

  • 1. Towards mindful service design Design and Innovation from Accenture Interactive Andy Polaine Group Design Director – Fjord Client Evolution @apolaine @fjord Service Design Days | Barcelona 2018
  • 2. 2 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Progress 30 years remaining
  • 3. 3 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Progress?
  • 4. The speed cycle 4 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 (This is how it can feel to clients)
  • 5. Mindfulness & Long-Term Thinking 5 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image source: Adrian on Unsplash
  • 6. “We shape our tools and thereafter they shape us.” Marshall McLuhan/J.M.Caulkin 6 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image © Karsh Estate
  • 7. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Design outside the lines As the discipline of design broadens its horizons, new challenges are arising. To continue making an impact, designers need to evolve how they work, learn, and differentiate themselves. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
  • 8. 8 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Perhaps none of it matters. Until it does. Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/
  • 9. 9 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 First World Problems are actual problems. And Kendall Jenner can’t help us. Image source: Georges Biard - Wikimedia Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
  • 10. The capability of technology is always overestimated. The difficulty of great design is always underestimated. 10 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
  • 11. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 11 Elegant simplicity in exponentially complex ecosystems is hard. Political, economic, social, technological ecosystem Business ecosystem Multi-channel service Single touchpoint
  • 12. 12 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The long-term thinking of landscape architecture Image: Durkc - Wikimedia
  • 13. 13 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Designing to think in architecture Image source: State Archives and Records of NSW
  • 14. 14 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 A deadly lack of long-term thinking Image: Durkc - @Natalie_Oxford
  • 15. 15 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Voyager 37 years on Image: NASA/JPL-Caltech
  • 16. 16 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 An approach to mindful service design Image: Andy Polaine
  • 17. 17 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: NASA/JPL-Caltech 01. Design for the future you
  • 18. 18 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Tim Ross - Wikimedia 02. Consider the full context of the ecosystem
  • 19. 19 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Wikimedia 03. Use both ego and humility in balance
  • 20. 20 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Fernando Frazão/Agência Brasil 04. Go slow to go fast later
  • 21. “Sleep is extremely important to me – I need to rest and recover in order for the training I do to be absorbed by my body.” Usain Bolt 21 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Fernando Frazão/Agência Brasil
  • 22. 22 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency
  • 23. 23 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency
  • 24. 24 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency
  • 25. 25 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 SpringSynthesis Concepting Alpha Beta Pilots Image: Wilfried Santer - Unsplash
  • 26. 26 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 SummerLaunch Scale Maintain Observe Enjoy Image: Kekai Ahsam - Unsplash
  • 27. 27 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 AutumnHarvest Reevaluate Prune back Repair Stock up for winter Image: Aaron Burden - Unsplash
  • 28. 28 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 WinterStop Recover Take stock Research Dream Get ready for Spring Image: Andy Polaine
  • 29. Thecycleneverends 29 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Winter Autumn Summer Spring
  • 30. Chooseyourcadence. Anditisachoice. 30 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Month Sprint Week Day Project
  • 31. “Don’t just do something. Stand there!” Martin Gabel 31Image: Fernando Frazão/Agência Brasil Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018
  • 32. Thank you. Andy Polaine @apolaine @fjord Service Design Days | Barcelona 2018