This document contains a series of charts showing social media sentiment data for various categories related to the 2011 Academy Awards, including films, actors, directors, and more. Each chart displays the "Social Nuggets Index" measuring sentiment for each item. The document also includes an explanation of how the sentiment analysis was conducted using social media data from Facebook and Twitter to identify topics, sentiments, and relationships between terms.

1. 1
Liberating Social data for Products/Services Research

2. The King's Speech 29.38
18.55
The Social Network
Black Swan 14.51
Inception 9.26
6.92
The Fighter
Social Nuggets Index
2 www.socialnuggets.net

3. James Franco 30.41
Colin Firth 28.22
Jeff Bridges 5.29
Jesse Eisenberg 4.42
Javier Bardem 3.78
Social Nuggets Index
3 www.socialnuggets.net

4. Natalie Portman 39.69
Michelle Williams 10.47
Annette Bening 7.69
Jennifer Lawrence 6.20
Nicole Kidman 1.42
Social Nuggets Index
4 www.socialnuggets.net

5. David Fincher 31.72
Darren Aronofsky 20.53
9.82
Joel Coen and Ethan Coen
Tom Hooper 8.79
1.00
David O Russell
Social Nuggets Index
5 www.socialnuggets.net

6. Christian Bale 50.78
Geoffrey Rush 15.75
7.08
Mark Ruffalo
John Hawkes 3.64
0.64
Jeremy Renner
Social Nuggets Index
6 www.socialnuggets.net

7. Hailee Steinfeld 76.48
Helena Bonham Carter 6.08
Amy Adams 4.76
Melissa Leo 4.53
Jacki Weaver 0.40
Social Nuggets Index
7 www.socialnuggets.net

8. 62.03
Toy Story 3
11.00
How to Train Your Dragon
2.27
The Illusionist
Social Nuggets Index
8 www.socialnuggets.net

9. Exit through the Gift Shop 43.10
Gasland 6.21
Inside Job 4.00
2.54
Waste Land
Restrepo 1.00
Social Nuggets Index
9 www.socialnuggets.net

10. Biutiful 39.00
Incendies 24.00
Dogtooth 12.50
In a Better World 5.00
3.00
Outside the Law (Hors-la-loi)
Social Nuggets Index
10 www.socialnuggets.net

11. How was this report created
Why did we create this forecast?
Since we provide deep social media analytics, this was a fun project done by few of our
employees and then we decided to share this data with the world
Steps to creating this Forecast
Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening
Analytics system. Our process involves the following key steps:
• Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime
sources
• Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data.
• Taxonomy Development – We then define the relevant categories, topics, individual sentiments,
product attributes and semantic relationship between key terms
• Data Analysis – Based on the above, Serendio natural language processing engines crunch through
this sea of unstructured data and provide a structured information output
• Social Nuggets Index – Net Perception Score * Share of Voice
Next Steps/Get in touch with us
If you are looking to analyze social media conversation to not just monitor your and competitive brands
but also understand deep level products and services sentiments, please contact us at
socialnuggets@serendio.com
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