1. 1
Liberating Social data for Products/Services Research

2. 31.78
The King's Speech
17.18
Black Swan
17.09
The Social Network
8.58
True Grit
7.09
Inception
Social Nuggets Index
2 www.socialnuggets.net

3. 45.21
James Franco
20.12
Colin Firth
5.82
Jeff Bridges
5.00
Jesse Eisenberg
Javier Bardem 3.11
Social Nuggets Index
3 www.socialnuggets.net

4. 42.72
Natalie Portman
21.00
Annette Bening
Michelle Williams 6.07
6.00
Nicole Kidman
4.44
Jennifer Lawrence
Social Nuggets Index
4 www.socialnuggets.net

5. 41.78
David Fincher
21.00
Darren Aronofsky
15.00
Joel Coen and Ethan Coen
14.00
Tom Hooper
3.00
David O Russell
Social Nuggets Index
5 www.socialnuggets.net

6. 51.73
Christian Bale
19.55
Geoffrey Rush
8.00
Mark Ruffalo
6.00
Jeremy Renner
3.57
John Hawkes
Social Nuggets Index
6 www.socialnuggets.net

7. Hailee Steinfeld 80.40
6.61
Helena Bonham Carter
4.00
Amy Adams
3.10
Melissa Leo
1.56
Jacki Weaver
Social Nuggets Index
7 www.socialnuggets.net

8. 59.17
Toy Story 3
How to Train Your 10.00
Dragon
2.00
The Illusionist
Social Nuggets Index
8 www.socialnuggets.net

9. 37.07
Exit through the Gift Shop
Inside Job 4.00
Gasland 3.67
2.35
Restrepo
2.00
Waste Land
Social Nuggets Index
9 www.socialnuggets.net

10. Biutiful 43.55
25.00
Incendies
13.13
Dogtooth
8.00
Outside the Law (Hors-la-loi)
5.00
In a Better World
Social Nuggets Index
10 www.socialnuggets.net

11. How was this report created
Why did we create this forecast?
Since we provide deep social media analytics, this was a fun project done by few of our
employees and then we decided to share this data with the world
Steps to creating this Forecast
Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening
Analytics system. Our process involves the following key steps:
• Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime
sources
• Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data.
• Taxonomy Development – We then define the relevant categories, topics, individual sentiments,
product attributes and semantic relationship between key terms
• Data Analysis – Based on the above, Serendio natural language processing engines crunch through
this sea of unstructured data and provide a structured information output
• Social Nuggets Index – Net Perception Score * Share of Voice
Next Steps/Get in touch with us
If you are looking to analyze social media conversation to not just monitor your and competitive brands
but also understand deep level products and services sentiments, please contact us at
socialnuggets@serendio.com
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