The document discusses trends for a deli cafe's website and Google business listing after updates were made. Impressions, clicks, and queries on the website location page have increased week over week since February according to Search Console data. Landing page volume on the website has also risen, with more people finding the location through organic search and the Google business listing. Both discovery and direct impressions on the Google business listing are trending up, and actions like website clicks, directions requests, and calls are rising as well, alongside increased photo views, demonstrating the positive impact of the location page and listing optimizations.

1. 3/16/2018
Watsonville: Post UpdateTrend
Trends After Website Location Page Updates & Google Business Listing Optimization

2. EriksDeliCafe.com
Watsonville Page
✤ Location page was rebuilt with new
images, SEO-rich content on 2/7/2018.

3. Search Console
Impressions
✤ Overall search term & phrase impressions
trending upward week after week since
EriksDeliCafe.com Location Page update.
✤ 2/7/2018 - 28-day overview:
Impressions: 8,606
Queries (different search phrases): 508
Clicks: 266
3/15/2018 - 28-day overview:
Impressions: 10,077
Queries (different search phrases): 647
Clicks: 320

4. Google Analytics
Landing Page
✤ Week after week trending upward in
Landing Page volume - more people are
finding the Watsonville location in Organic
Search and through the Google Business
Listing page and landing on the
Watsonville page of EriksDeliCafe.com.

5. Google Biz Listing
Discovery
✤ Both “Discovery” and “Direct”
impressions on GBL are trending upwards.
“Discovery” is non-branded search
activity that increases as our indexed
footprint expands. So when we diversify
Page Content to increase our index, our
GBL appears in Search Results for a wider
range of search phrases.

6. Google Biz Listing
Actions & Photos
✤ “Actions” include clicks to the website,
requests for driving directions to the
restaurant, or clicks-to-call - all trending
upward since Watsonville location page
rebuild.
✤ Photo views are significantly rising as we
continue to add and tag photos on our
location’s GBL