The document discusses SEO best practices for website organization and content creation. It recommends starting with an XML sitemap, focusing the main menu on key topics with 10 or fewer categories, and creating "cornerstone" content pages for important keywords. Other tips include keeping content simple following the KISS principle, adding internal links to content, and ensuring the website menu is streamlined and avoids dropdown items with low clickthrough rates. Consistent organization, keywords, and metadata is emphasized to help search engines understand the site structure and content.

1. on the content side...
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
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Jesse Petersen
@jpetersen

2. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com
2SEO Still Matters
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start with the sitemap
focus on the menu

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it’s your responsibility

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KISS
http://en.wikipedia.org/wiki/
KISS_principle

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2SEO Still Matters
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KISS
http://en.wikipedia.org/wiki/
KISS_principle
omg!

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2SEO Still Matters
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don’t make them think

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organize the content
topics = categories
categories < 10
leave it to SEO

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2SEO Still Matters
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mental grease:
what to rank for
internal links
http://www.copyblogger.com/blog
cornerstone content

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need not be visible
PAGES
cornerstone content

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cornerstone content

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cornerstone content
“Genesis framework”
“Genesis”
be consistent...

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cornerstone content
you want that little profile photo on search results
add your Google+ URL
users your profile

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2SEO Still Matters
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eliminate dead weight from the menu
menu confusion

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2SEO Still Matters
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menu confusion
dropdown menus don’t get traffic
if you need dropdowns, visit site organization
1-4% clickthroughs means CHANGE

15. Questions?
Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com