1. Technical performance and page architecture are very important ranking factors according to Google's 2017 ranking update. 2. The proportion of keyword links dropped again on average and social signals correlations decreased slightly but are still influential. 3. User signals, such as lower bounce rates and longer time on site, were significant factors for top rankings in 2017.

1. Knowledge graph 2017

2. New SERPs – AdvancingTechnology

3. 2017 Ranking Factors
Detailed image
1. Holistic, context-based approach is
crucial for content quality
2. Technical performance and page
architecture are very important
3. Proportion of keyword links dropped
again on average
4. Social Signals: correlations decreased
slightly, but are still high
5. User Signals (*NEW) in top rankings
significantly more positive

4. Proof & RelevantTerms
Increased Length Content
Interlinking structure
Content
Factors image

6. Title, Description, Body copy, H1, H2
Site load speed
Good site architecture
On-PageTechnical SEO
Factors image

7. • www.sanjeevkapoor.com/Allrecipes/Ingredients/Pasta
• H1 – pasta
• H2 - Member contributed recipes, RecipesVideo, Connect with us
• H3 - 40 Recipes For “Pasta, Pasta in Indian style, Dried cheesy pasta, pasta
salad , pasta peanuts
Example – Pasta Recipe

8. Quantity and especially the quality
keyword backlinks continues to decrease
Backlinks
Factors image

10. Social signals correlating slightly less with good rankings than last year.
Average values rose slightly.
Social Signals
Factors image

12. Lower Bounce Rate
Both the click-through rate and the time-on-site are considerably higher in
better ranking sites
User Signal
Factors
image

13. Influence and quality.
Reviews
Brand Factor

15. Info graphics
Conclusion

16. Thanks !