Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008
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The document discusses search engine optimization strategies. It notes that 46.47% of search engine users are looking for informational queries. It emphasizes optimizing websites for keywords, using effective meta tags and internal linking to help search engines understand the content. It also discusses the importance of building relevant backlinks from social networks, blogs, directories and cross-promotional opportunities to increase page rank over time.
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Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008
- 1. LARS HILSE Web Strategist - Entrepreneur Lars Hilse Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 2. Open Source Software Web Content Search Engine Optimization Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 3. OPEN SOURCE SOFTWARE Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 4. Some Of The Planet's Most Successful Products Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 5. WHY? Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 6. 100.000s of coders and idea 100s of coders, some idea providers providers/project managers doing their work out of doing their work to earn passion money contributing ideas from ideas regionally limited around the globe Open Source Software Commercial Products Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 7. WEB CONTENT Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 8. Who Is Your Audience? Pay attention to demographics, gender, and regional or national issues Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 9. Translate! Your website is accessible to 1,2 billion potential customers – not only from your country Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 10. Less Is More Don't be verbose yet keep the option for those that like to read details Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 11. People Are Different Some digest information best when reading. Others need diagrams to understand your point Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 12. Be Transparent Provide several ways to contact you. Direct access is important to some people Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 13. SEARCH ENGINE OPTIMIZATION Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 14. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 15. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 16. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 17. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 18. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1% Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 19. Definition Of „Search Engine Optimization“ OPTIMIZED Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 20. HOW? Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 21. Before & While Building The Website Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 22. Keyword Strategy You can't afford the words you want Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 23. Internal Linking And Sitemaps Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 24. Meta Tags Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 25. Meta Tags <title> <keywords> <description> CONTENT Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 26. Meta Tags <title> AB <keywords> A, B, word, another word <description> A and B are the primary products of our company CONTENT Website content in which A & B are mentioned again Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 27. Meta Tags <title> AB <keywords> A, B, word, another word <description> A and B are the primary products of our company CONTENT Website content in which A & B are mentioned again Don't forget the <address> tag for regional searches! Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 28. (Real Simple) Syndication Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 29. Social Bookmarking Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 30. Once Your Website Has Gone Live Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 31. PageRank Democracy On The Web – The number & relevance of links to your site determines your PR Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 32. Proper Linking Of Your Website Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 33. Proper Linking Of Your Website Social Networks (XING, LinkedIn, ...) ICRA (www.icra.org) Blogs (Blogger, Wordpress,...) Directories (DMOZ, other web directories) Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 34. Proper Linking Of Your Website Social Networks (XING, LinkedIn, ...) Banner Farms ICRA (www.icra.org) Unrelated / Off-Topic Websites Blogs (Blogger, Wordpress,...) Unspecified Linking Directories (DMOZ, other web directories) Unrelated Linking In Directories Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
- 35. Cross-Selling MARY sells pasta. JOE sells pasta plates. WHY haven't they exchanged links? Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de