The document discusses search engine optimization (SEO) for travel agencies. It explains that SEO involves optimizing a website to rank highly in search engines like Google so that potential customers can easily find the agency online. This is important for travel agencies since 80% of bookings are now done online. By ranking highly in search results, an agency can increase traffic to their website and gain more customers internationally. Hiring an SEO company can help a travel agency improve their search rankings and online visibility, leading to increased bookings and business growth.