The document discusses how SEO is important for stock photo websites to succeed in the 21st century. It notes that users now search online through search engines and image searches rather than just browsing websites. The document then covers various on-page and off-page SEO factors that stock photo websites should optimize like keywords, links, social media usage, and analytics to measure results. It emphasizes that while good photos are important, SEO is now essential to get online visibility and drive traffic.
The document provides advice to photographers on how to increase business for their photography work. It recommends photographers evaluate their market opportunity and ensure their business is aligned with where growth exists. Photographers are advised to create a budget and marketing plan that includes tracking costs and projected returns. Marketing activities like the photographer's website, social media presence, and word-of-mouth are identified as important ways to drive more sales. The document concludes by providing tips and next steps photographers can take to put more business in their photo business.
The document provides advice to photographers on how to increase business for their photography work. It recommends photographers evaluate their market opportunity and shift their business if needed. Photographers are advised to create a budget and marketing plan that includes tracking costs and projected returns. Marketing drives sales, so photographers should use tried and true techniques like websites, social media, and word-of-mouth to promote their work. Photographers are also encouraged to test pricing strategies and focus on converting visitors to their websites into paying clients.
This document provides information about how Michelle Stark, a senior photo editor at Men's Health Magazine, hires photographers for assignments. It discusses the types of photography needed for the magazine, how photographers can get hired for small jobs or have individual photos licensed, and tips for creating an effective online portfolio that could catch Michelle's eye. Prospective photographers are advised to send personalized emails with embedded images that explain their fit for the magazine's style.
The document discusses search engine optimization (SEO) strategies for photographers. It explains that SEO involves anticipating common search terms related to photography services and optimizing websites to target those keywords. The document provides tips for photographers such as conducting keyword research, analyzing backlinks and competition, creating optimized on-page content, building links from other sites, and using social media to increase online presence. The goal of SEO is to organically attract new customers and drive traffic to websites and sales through search engines.
The celebrity photographer duo of Michael Larsen and Tracy Talbert take you through three different shoots and how they managed everything from crew to lighting to celebrities.
Focus On Your Passion: Finding Yourself in PhotographyPhotoShelter, Inc
Professional photographer, Tim Mantoani, steps away from the lights and cameras to discuss his passion for photography, which propels him to personal projects. Part of PhotoShelter's webinar series.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
The document provides advice to photographers on how to increase business for their photography work. It recommends photographers evaluate their market opportunity and ensure their business is aligned with where growth exists. Photographers are advised to create a budget and marketing plan that includes tracking costs and projected returns. Marketing activities like the photographer's website, social media presence, and word-of-mouth are identified as important ways to drive more sales. The document concludes by providing tips and next steps photographers can take to put more business in their photo business.
The document provides advice to photographers on how to increase business for their photography work. It recommends photographers evaluate their market opportunity and shift their business if needed. Photographers are advised to create a budget and marketing plan that includes tracking costs and projected returns. Marketing drives sales, so photographers should use tried and true techniques like websites, social media, and word-of-mouth to promote their work. Photographers are also encouraged to test pricing strategies and focus on converting visitors to their websites into paying clients.
This document provides information about how Michelle Stark, a senior photo editor at Men's Health Magazine, hires photographers for assignments. It discusses the types of photography needed for the magazine, how photographers can get hired for small jobs or have individual photos licensed, and tips for creating an effective online portfolio that could catch Michelle's eye. Prospective photographers are advised to send personalized emails with embedded images that explain their fit for the magazine's style.
The document discusses search engine optimization (SEO) strategies for photographers. It explains that SEO involves anticipating common search terms related to photography services and optimizing websites to target those keywords. The document provides tips for photographers such as conducting keyword research, analyzing backlinks and competition, creating optimized on-page content, building links from other sites, and using social media to increase online presence. The goal of SEO is to organically attract new customers and drive traffic to websites and sales through search engines.
The celebrity photographer duo of Michael Larsen and Tracy Talbert take you through three different shoots and how they managed everything from crew to lighting to celebrities.
Focus On Your Passion: Finding Yourself in PhotographyPhotoShelter, Inc
Professional photographer, Tim Mantoani, steps away from the lights and cameras to discuss his passion for photography, which propels him to personal projects. Part of PhotoShelter's webinar series.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
The document discusses relationship tips for businesses and consumers. It provides five tips: 1) Know your customer, 2) Share your secrets, 3) Be yourself, 4) Be the best you can be, and 5) Prioritize investing in customers over profits initially. The document emphasizes transparency, honesty, quality, and building trust with customers over time. It also discusses the importance of social media, mobile access, and cooperation between businesses and stakeholders.
Leverage the power of Web 2.0 - your static Web 1.0 site was about you. Web 2.0 is about your reader — your potential client. Interact and engage with your readers, gain feedback and build relationships through your blog.
Presentation for Northeast Arkansas Advertising Federation District 10 Conference.
Adopting early planning and architectural design strategies is essential to create scalable Enterprise apps that are ready to meet the demands of dynamic workforces, and can scale to meet future business needs. You'll learn how to leverage class-based UI development within evolving Agile/Waterfall development methodologies and how Ext.Direct, Connect, and Ext.data packages can assist with integration. We'll also review best practices for strong, unit-tested foundation classes that will support your 'next' enterprise solution.
The Social Web for Skeptics (or, Using the Social Web for Social Change)Lauren Bacon
Hype, hype, and more hype: To many, the whole Web 2.0 revolution feels like one big bandwagon with little relationship to real-world concerns. And let’s face it: A Twitter account and a Facebook page will not change the world all by themselves. But let’s talk about what’s at the heart of the social web, and where its potential for real change lies. Web 2.0 has been around for a while now, and we’ve learned some important lessons about what works. In this presentation, I share five effective strategies for facilitating social change movements online, and encourage you to identify your own top priorities for using the social web to further your organizational mission.
This document discusses how social media can be leveraged for a dealership or organization. It outlines opportunities for social media use, including managing online reputation, customer service, public relations, building brand communities, inbound marketing, and becoming a thought leader. Specific tactics are proposed, such as listening tools, direct customer service, guest posting, promotions, and personal branding of employees. Measurement of social media efforts is also addressed.
Document-Oriented Databases
A CouchDB Primer
This document provides an introduction to CouchDB, a document-oriented database. It discusses some key aspects of CouchDB including its use of JSON documents, RESTful API, built-in query language, and support for views. It also briefly compares CouchDB to MongoDB.
iCrossing client event - You & Your Web ShadowAntony Mayfield
1. A web shadow is an individual's online presence consisting of their owned presence (social profiles, blogs, websites) and earned presence (what others say about them online).
2. Managing a web shadow involves being the primary source of information about yourself online, participating in and drawing from your online networks, and distinguishing between private and public information.
3. Maintaining an awareness of one's web shadow can help protect one's online reputation through strategies like regular sanity searches and influencing how others represent you online.
The document discusses CrossMark, a system to provide a standardized way for publishers to identify and link to the authoritative version of scholarly works. It allows publishers to apply a CrossMark logo and metadata to journal articles that clearly indicates if the article has been updated or corrected. The summary describes the key components publishers must implement, including creating a CrossMark policy page, depositing CrossMark metadata with CrossRef, applying the CrossMark widget and metadata to HTML and PDF versions of articles.
This document discusses the career path and work of a graphic and web designer. It covers her education in computer science and internships, as well as her current work in web design, including the tools and principles she uses. Some principles discussed are typography, visual hierarchy, grids, and color. She also notes things she loves and hates about web design.
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The document discusses relationship tips for businesses and consumers. It provides five tips: 1) Know your customer, 2) Share your secrets, 3) Be yourself, 4) Be the best you can be, and 5) Prioritize investing in customers over profits initially. The document emphasizes transparency, honesty, quality, and building trust with customers over time. It also discusses the importance of social media, mobile access, and cooperation between businesses and stakeholders.
Leverage the power of Web 2.0 - your static Web 1.0 site was about you. Web 2.0 is about your reader — your potential client. Interact and engage with your readers, gain feedback and build relationships through your blog.
Presentation for Northeast Arkansas Advertising Federation District 10 Conference.
Adopting early planning and architectural design strategies is essential to create scalable Enterprise apps that are ready to meet the demands of dynamic workforces, and can scale to meet future business needs. You'll learn how to leverage class-based UI development within evolving Agile/Waterfall development methodologies and how Ext.Direct, Connect, and Ext.data packages can assist with integration. We'll also review best practices for strong, unit-tested foundation classes that will support your 'next' enterprise solution.
The Social Web for Skeptics (or, Using the Social Web for Social Change)Lauren Bacon
Hype, hype, and more hype: To many, the whole Web 2.0 revolution feels like one big bandwagon with little relationship to real-world concerns. And let’s face it: A Twitter account and a Facebook page will not change the world all by themselves. But let’s talk about what’s at the heart of the social web, and where its potential for real change lies. Web 2.0 has been around for a while now, and we’ve learned some important lessons about what works. In this presentation, I share five effective strategies for facilitating social change movements online, and encourage you to identify your own top priorities for using the social web to further your organizational mission.
This document discusses how social media can be leveraged for a dealership or organization. It outlines opportunities for social media use, including managing online reputation, customer service, public relations, building brand communities, inbound marketing, and becoming a thought leader. Specific tactics are proposed, such as listening tools, direct customer service, guest posting, promotions, and personal branding of employees. Measurement of social media efforts is also addressed.
Document-Oriented Databases
A CouchDB Primer
This document provides an introduction to CouchDB, a document-oriented database. It discusses some key aspects of CouchDB including its use of JSON documents, RESTful API, built-in query language, and support for views. It also briefly compares CouchDB to MongoDB.
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1. A web shadow is an individual's online presence consisting of their owned presence (social profiles, blogs, websites) and earned presence (what others say about them online).
2. Managing a web shadow involves being the primary source of information about yourself online, participating in and drawing from your online networks, and distinguishing between private and public information.
3. Maintaining an awareness of one's web shadow can help protect one's online reputation through strategies like regular sanity searches and influencing how others represent you online.
The document discusses CrossMark, a system to provide a standardized way for publishers to identify and link to the authoritative version of scholarly works. It allows publishers to apply a CrossMark logo and metadata to journal articles that clearly indicates if the article has been updated or corrected. The summary describes the key components publishers must implement, including creating a CrossMark policy page, depositing CrossMark metadata with CrossRef, applying the CrossMark widget and metadata to HTML and PDF versions of articles.
This document discusses the career path and work of a graphic and web designer. It covers her education in computer science and internships, as well as her current work in web design, including the tools and principles she uses. Some principles discussed are typography, visual hierarchy, grids, and color. She also notes things she loves and hates about web design.
Similar to SEO for Stock Agencies and Photographers (10)
1. SEO FOR
STOCK
Why taking good pictures isn’t
enough to succeed in the 21st
century
1
Sunday, October 17, 2010
2. “SEO doesn’t matter to me.
I license stock photos.”
48.4 million daily newspaper
Audit Bureau of Circulation
285 million watch TV monthly
Nielsen A2/M2 Three Screen Report
16 billion core search monthly
comScore Media Metrix/September 2010
SEO FOR STOCK | OCTOBER 2010 2
Sunday, October 17, 2010
3. WHERE’S YOUR WEBSITE?
When a user searches for:
– medical stock images
– pacific bottlenose dolphin photo
– environmental stock photos
3
Sunday, October 17, 2010
7. WHAT FACTORS AFFECT SEO?
Usage
13%
Domain
On-Page
29%
15%
Links
43%
Source: Rand Fishkin/SEOMoz.org
Sunday, October 17, 2010
8. WHAT FACTORS AFFECT SEO?
Usage
13% Links & Anchor Text
On-Page Domain
15% 29% • Inbound Links
• Distance from
Trusted Domain
• PageRank
• Anchor Text
Links
43% The most
important factors
8
Sunday, October 17, 2010
9. WHAT FACTORS AFFECT SEO?
Usage
13%
Usage & Social
Domain
On-Page
15% 29% • Time on site
• Bounce rate
• Historical
clicks
Links
• “Social Graph”
43%
Of increasing
importance
9
Sunday, October 17, 2010
10. WHAT FACTORS AFFECT SEO?
Usage
13% On-Page Factors
On-Page Domain
15% 29% • Page Titles
• Meta Desc
• Descriptive
URL
Links
• ALT data
43%
You can do it!
10
Sunday, October 17, 2010
11. PAGE TITLES & META DESCRIPTION
11
13
Sunday, October 17, 2010
12. PAGE TITLES & META DESCRIPTION
12
14
Sunday, October 17, 2010
13. PAGE TITLES & META DESCRIPTION
13
15
Sunday, October 17, 2010
14. PAGE TITLES & META DESCRIPTION
14
16
Sunday, October 17, 2010
18. ON-PAGE RECAP
• Unique page titles and meta descriptions on every
page
• Keywords/captions and other textual data where
possible
• ALT attributes in our images
• Publish as many pages of content as possible
• Publish regularly
• Publish a sitemap to your pages and images
18
20
Sunday, October 17, 2010
19. BUILD LINKS
You MUST build links to get SEO juice.
• Link to yourself:
• Build a blog
• Join trade and community sites
• Get others to link to you:
• Photograph compelling material
• Guest write articles on other sites
• Use social media
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Sunday, October 17, 2010
20. CONSIDER A BLOG
• Not an online journal
• An SEO machine
• Don’t forget anchor text
• Create compelling content
regularly
• Beneficial even if no one is
reading
20
26
Sunday, October 17, 2010
23. USE SOCIAL MEDIA
• Is Twitter viable for selling stock?
• Is a Facebook fanpage viable for stock?
23
26
Sunday, October 17, 2010
24. USE SOCIAL MEDIA
• A generation that grew up with Facebook is now buying
images. What is the expectation of that cohort?
24
26
Sunday, October 17, 2010
25. DON’T BE THE NEEDLE IN THE HAYSTACK
• Increase your online footprint
• Publish more pages of content
• Publish on more websites
25
26
Sunday, October 17, 2010
27. HOW AM I DOING RIGHT NOW?
• Go to Grader.com
• Run the Website Grader to get an SEO grade with
suggestions on improvement
27
30
Sunday, October 17, 2010
28. CONTENT MATTERS
• Create a keyword hitlist of 20-50 words that you want
to rank for
• Compare this to the Adwords Keyword Tool to refine
the list
• Run searches against the terms in your list to assess
the competition
• Run a backlink analysis so that you can understand
which terms are attainable
28
30
Sunday, October 17, 2010
29. GOOGLE ADWORDS KEYWORD TOOL
https://adwords.google.com/select/KeywordToolExternal
29
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32. Don’t take my word for it.
Measure your own success.
PHOTOGRAPHY WEBSITES: SEO & WHY IT MATTERS | PHOTOSHELTER RESEARCH 2009 |
32
Sunday, October 17, 2010
33. GOOGLE ANALYTICS
www.google.com/analytics
33
Sunday, October 17, 2010
34. GAUGING YOUR RESULTS
Google Analytics can tell you if SEO is working.
% of traffic from search engine.
# of keywords driving search traffic.
34
36
Sunday, October 17, 2010
35. SEO IS REAL
• If your website and marketing efforts don’t include
SEO, you’re missing free traffic
• Effective SEO results in real sales and revenue
• SEO is a long-term commitment, so start today!
35
37
Sunday, October 17, 2010
36. GET THE KIT
photoshelter.com/mkt/research
36
38
Sunday, October 17, 2010
37. WHAT’S PHOTOSHELTER?
• Websites and tools for serious photographers
• Automates many of the on-page SEO factors
• Easily integrate Google Analytics
• E-commerce, high-res downloads, private galleries,
and much more
• Used by over 65,000 photographers worldwide
Try it for $1 for 14 days!
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Sunday, October 17, 2010