After doing a link audit of your competitors, here are a few things to keep in mind to inform your link building strategy.

1. Going beyond
the link gap
BY: DEBBIE CHEW
@justdebbb

2. Link gap
analysis

3. What works in
your industry?

4. What are your
competitors'
best pages by
links?

9. Page URL Ref. Domains
Content/page
type
Top emerging dog-friendly cities
https://www.rover.com/blog/eme
rging-dog-friendly-cities/
3,287 RESEARCH
Poisonous Plants to Dogs and Cats
https://www.rover.com/ca/beco
me-a-sitter/
1,116 TOOL
Top 100 Most Popular Dog Names
https://www.rover.com/blog/dog-
names/
874 LISTICLE
Premium Dog Walkers Near You
https://www.rover.com/dog-
walking/
555 SERVICE
Cost of Owning a Dog
https://www.rover.com/blog/cost
-of-dog-parenthood/
434 GUIDE
What content types drive links

10. Figure out what works for your specific industry
Do the same for
multiple competitors

11. For DR 90+ sites*
PRODUCT/
SERVICE
GUIDE RESEARCH
*based on a study of 12 domains from 6 industries

12. What are some
complementary
businesses?

13. Get
inspired
Identify
partners

14. Ask
ChatGPT
pet grooming salon
pet supply store
vet clinic
pet photography studio
dog training school
pet-friendly cafes

15. Before you start,
review Google's
guidelines

16. Buying/
selling
links
WHAT
TO
AVOID
Excessive
link
exchanges
Forum
spam
Widgets
Source: Google's link spam policies
Low
quality
directories
Automated
link
creation

17. Thank you!
Find me on Twitter: justdebbb
I write on Wix & my personal site:
debbieychew.com