Smart Tag Management and Data Drive Online MarketingDatalicious
Smart Tag Management and Data Drive Online Marketing.
How Datalicious works with Inivio and Veda to combine key data sources for a total market view, and build actionable insights for smart data driven marketing.
How Companies are using StratApps Analytics to Outsmart Competitionatul411
What is your return on BI? Do you have the complete view of your customers outside the four walls of your company? Big or small, better data means better insights and faster time to market. Find out how companies are using analytics to get ahead of the competition.
We’ve reached an inflection point in digital marketing, as quarterly smartphone sales have now surpassed the sales of personal computers and laptops. As a result, consumer use of mobile search and social applications is growing exponentially. And even outside of mobile activity, the path to purchase is increasingly being influenced by brand & product research that consumers are conducting online. To take advantage of these new consumer behaviors, fashion brands and retailers need to adapt quickly. Red Door Interactive’s John Faris will break down the high-impact tactics that marketers can deploy to mobilize and localize their digital strategy. The seminar will touch on local SEO, local paid search, and social check-in services that drive offline activity.
If your stuck in the age of buying text links, spinning articles, and syndicating link-ridden posts to blog networks, then you may make it a few more miles in your 1980 Ford Pinto, but its bound to blow up on you in the near future. Sustainable SEO requires a multi-channel content marketing approach that includes consumer research, email marketing, social media, native advertising, and PR.
Smart Tag Management and Data Drive Online MarketingDatalicious
Smart Tag Management and Data Drive Online Marketing.
How Datalicious works with Inivio and Veda to combine key data sources for a total market view, and build actionable insights for smart data driven marketing.
How Companies are using StratApps Analytics to Outsmart Competitionatul411
What is your return on BI? Do you have the complete view of your customers outside the four walls of your company? Big or small, better data means better insights and faster time to market. Find out how companies are using analytics to get ahead of the competition.
We’ve reached an inflection point in digital marketing, as quarterly smartphone sales have now surpassed the sales of personal computers and laptops. As a result, consumer use of mobile search and social applications is growing exponentially. And even outside of mobile activity, the path to purchase is increasingly being influenced by brand & product research that consumers are conducting online. To take advantage of these new consumer behaviors, fashion brands and retailers need to adapt quickly. Red Door Interactive’s John Faris will break down the high-impact tactics that marketers can deploy to mobilize and localize their digital strategy. The seminar will touch on local SEO, local paid search, and social check-in services that drive offline activity.
If your stuck in the age of buying text links, spinning articles, and syndicating link-ridden posts to blog networks, then you may make it a few more miles in your 1980 Ford Pinto, but its bound to blow up on you in the near future. Sustainable SEO requires a multi-channel content marketing approach that includes consumer research, email marketing, social media, native advertising, and PR.
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlOnline Marketing Summit
Why Web Analytics Fail Marketers (And How to Stop Failing!)
Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action.
* Adam Proehl, Managing Partner, NordicClick Interactive
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work:
1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)
2) Choose the right measurement framework
3) Establish your KPI's (metrics directly tied to your business objectives)
4) Create an implementation roadmap (which KPI's you should monitor first)
5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Widemile and Microsoft Multivariate Testing Case StudyWidemile
A joint presentation at DMDays09 New York, showcasing a case study between Widemile and Microsoft Office Live Small Business, which through Widemile's multivariate testing platform improved Microsoft's online conversions by 40%.
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlOnline Marketing Summit
Why Web Analytics Fail Marketers (And How to Stop Failing!)
Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action.
* Adam Proehl, Managing Partner, NordicClick Interactive
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work:
1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)
2) Choose the right measurement framework
3) Establish your KPI's (metrics directly tied to your business objectives)
4) Create an implementation roadmap (which KPI's you should monitor first)
5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Widemile and Microsoft Multivariate Testing Case StudyWidemile
A joint presentation at DMDays09 New York, showcasing a case study between Widemile and Microsoft Office Live Small Business, which through Widemile's multivariate testing platform improved Microsoft's online conversions by 40%.