Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes the purchase of paid placement.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.[citation needed] Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic. By May 2015, mobile search had surpassed desktop search.
1. SEO is a process of
affecting the online
visibility of a
website or a web
page in a web
search engine
2. Search Engine
A program that searches for
and identifies items in a
database that correspond to
keywords or characters
specified by the user, used
especially for finding
particular sites on the World
Wide Web.
3. Traffic Source
• Tell a Friends
• Send SMS
• Social network
• Emails
• Banners
• Advertisement
5. ON PAGE SEO
• OnPage optimization is a technique of seo
in which we done on the pages of the
website itself.
• In On Page seo design website seo
friendly
• Design
• Page Layout
• Navigation
• Article
• Keywords-Research
• Description
• Article should be optimized
6. OFF PAGE SEO
• Off page optimization is a
process in which we covers
activity that takes place
elsewhere outside the
website.(e.g. Link-building)
• In the off page seo we
doesn’t change the website.
We change back linking
options.
