SEMPO - Search Engine Marketing Professional Organization intro at WebIT Istanbul. Slides done at the meeting of some 40 professionals from Europe and Middle East talking about SEMPO and what it has to offer.
Mobile Organic Search Data for Optimizing and Reporting - Krista LariviereMarc Poirier
This document discusses the importance of optimizing websites for mobile organic search. It notes that mobile traffic now accounts for over 23% of organic search visits on average. It encourages examining keyword research, search position data, and goals/conversions from a mobile perspective to ensure SEO strategies are mobile-ready. The document provides tips for mobile-optimized keyword research, such as focusing on shorter keywords due to impatience on mobile. It also emphasizes the importance of setting up analytics conversions before beginning SEO work.
Content Marketing Strategy & Keyword Research PresentationInstant E-Training
Learn content marketing strategy and conducting keyword research for content marketing ideas. This presentation was part of Instant E-Training Content Marketing Intensive 2013 Certification Program presented at SEMPO Chicago event at Techweek Chicago 2013.
This document discusses content marketing strategies across multiple online platforms. It notes that content should be researched, creative, connect with human feelings, and understand how content spreads. Measurement of content performance is important. An effective ongoing content marketing strategy can grow brands, increase sales, boost traffic, enhance productivity, and lower advertising costs. The mantra is to continually post content, as brands need marketing to survive even if they can live without advertising.
Facebook: Social Search Engine Optimizing (S)SEOSMFB ENGINE
A simple analysis of Facebook Internal Search function. Social Search Engine Optimizing (S)SEO. Facebook recently upgraded their search function and improved their discovery of real-time news and conversations. Though still early on it shows a promise to those understanding how search works that there is an opportunity for companies to use Facebook for more than "just" posts.
Thanks #Facebook and #Statista for the image use
The Transformation - Digital Leadership DevelopmentSMFB ENGINE
This document discusses the transformation of leadership, agencies, and marketing in the digital world. It raises questions about the challenges faced by agencies and customers in developing digital competencies and adapting their organizations. It also questions whether legacy brands can survive, if social media expertise is now essential, and how agencies will work with customers in the future. The document suggests agencies and marketers need to reset their approach and stop using outdated terms, models, and ways of measuring success that are holdovers from the past and don't reflect today's digital realities.
Content is not conscious - Visit Sweden Airbnb BuzzSMFB ENGINE
Content is not conscious - Visit Sweden Airbnb Buzz
1. Great ... Simple idea
2. Understanding of how content moves
3. The right tools
4. Patience .... and plan B
Content connection method for content marketingSMFB ENGINE
The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational. This can be used to create content pillars and understand if the product/brand as an emotional and/or rational content weaknesses.
Speaking and moderating #eFokus conference about the future of e commerce 2015 at the eHandelsforum in Oslo earlier this year. You might say that my main point was that we should focus on the now and worry about the future later.
Mobile Organic Search Data for Optimizing and Reporting - Krista LariviereMarc Poirier
This document discusses the importance of optimizing websites for mobile organic search. It notes that mobile traffic now accounts for over 23% of organic search visits on average. It encourages examining keyword research, search position data, and goals/conversions from a mobile perspective to ensure SEO strategies are mobile-ready. The document provides tips for mobile-optimized keyword research, such as focusing on shorter keywords due to impatience on mobile. It also emphasizes the importance of setting up analytics conversions before beginning SEO work.
Content Marketing Strategy & Keyword Research PresentationInstant E-Training
Learn content marketing strategy and conducting keyword research for content marketing ideas. This presentation was part of Instant E-Training Content Marketing Intensive 2013 Certification Program presented at SEMPO Chicago event at Techweek Chicago 2013.
This document discusses content marketing strategies across multiple online platforms. It notes that content should be researched, creative, connect with human feelings, and understand how content spreads. Measurement of content performance is important. An effective ongoing content marketing strategy can grow brands, increase sales, boost traffic, enhance productivity, and lower advertising costs. The mantra is to continually post content, as brands need marketing to survive even if they can live without advertising.
Facebook: Social Search Engine Optimizing (S)SEOSMFB ENGINE
A simple analysis of Facebook Internal Search function. Social Search Engine Optimizing (S)SEO. Facebook recently upgraded their search function and improved their discovery of real-time news and conversations. Though still early on it shows a promise to those understanding how search works that there is an opportunity for companies to use Facebook for more than "just" posts.
Thanks #Facebook and #Statista for the image use
The Transformation - Digital Leadership DevelopmentSMFB ENGINE
This document discusses the transformation of leadership, agencies, and marketing in the digital world. It raises questions about the challenges faced by agencies and customers in developing digital competencies and adapting their organizations. It also questions whether legacy brands can survive, if social media expertise is now essential, and how agencies will work with customers in the future. The document suggests agencies and marketers need to reset their approach and stop using outdated terms, models, and ways of measuring success that are holdovers from the past and don't reflect today's digital realities.
Content is not conscious - Visit Sweden Airbnb BuzzSMFB ENGINE
Content is not conscious - Visit Sweden Airbnb Buzz
1. Great ... Simple idea
2. Understanding of how content moves
3. The right tools
4. Patience .... and plan B
Content connection method for content marketingSMFB ENGINE
The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational. This can be used to create content pillars and understand if the product/brand as an emotional and/or rational content weaknesses.
Speaking and moderating #eFokus conference about the future of e commerce 2015 at the eHandelsforum in Oslo earlier this year. You might say that my main point was that we should focus on the now and worry about the future later.
Filthy Linking Rich: Driving the Right Traffic to your Site
Link building is a core component of SEO. You still need links in order to rank well and drive targeted traffic. This session will cover how links currently influence the algorithms, and will show you how to build links through social media and content generation. It will also address:
Free and paid linking tools.
Issues that may affect how your pages rank.
Foundational, media, and universal link-building tactics
Global search engine marketing - HaukssonSMFB ENGINE
This document provides nuggets of knowledge about global search engine marketing and ecommerce. It begins with the author's background and experience in search engine marketing. It then discusses opportunities in online marketing worldwide and provides tips for specific regions and languages. Key points include using country-specific domains, localizing content for different cultures and languages, and avoiding direct translations which can cause confusion. Mistakes to avoid include forgetting regional slang terms, assuming the same words have identical meanings across languages, and using auto-translated text without review by a native speaker.
The document discusses duplicate content issues and how to diagnose them. It notes that nearly every site has some degree of duplicate content due to content management systems and lazy writing. Some ways to identify duplicate content include using tools like Xenu and Copyscape to crawl sites and identify duplicated pages, searching your site's content on Google, and checking for duplicated content across different country-specific domains. The causes of duplicate content include development sites being open to crawling, shared content not being properly attributed, image and content plagiarism, issues with redirects, and repetitive or automated content.
This document discusses enterprise SEO strategies and provides a case study of work done with Fujitsu. It contains the following key points:
1) The basics of enterprise SEO include evaluating a company's CMS for issues, creating optimized content regularly, and using analytics to make data-driven decisions.
2) For Fujitsu, the SEO work focused on technical optimizations and building external links through link baiting. The goal was to increase Fujitsu's visibility for key phrases like "IT services".
3) The work resulted in Fujitsu ranking number one for "IT services" on Google UK and number three for "IT solutions", significantly improving their search visibility and brand recognition in the UK
Search, PR and the Social Butterfly session at SES in New York.
Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment
Solution: A multilingual multi-channel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches.
Implementation: New web site was launched, unique content was written and distributed in 7 languages focusing on key stakeholders such as journalists, travel agents and the general traveller raising awareness of Iceland.
Results: Information about inspired by Iceland was viewed over one hundred million times through this multi channel multi lingual approach. First numbers in Q1 2011 indicate a growth year on year in bookings and the season is just starting.
Following screenshots illustrate the impact
This document discusses strategies for optimizing eCommerce websites for search engine optimization. It outlines the large opportunity in the global search engine market and steady growth of online sales. The key aspects discussed are optimizing product pages, such as including product names in titles, images, and URLs. Other tips include differentiating pages for different product colors and sizes, addressing local keywords, and diversifying content on product pages. The document also discusses mapping digital assets, social media strategies, optimizing site navigation and internal linking, and using web analytics.
Hauksson seo competitive analysis - finalSMFB ENGINE
The document discusses performing a competitive analysis of other websites for SEO purposes. It recommends crawling a competitor's site to analyze factors like whether their files are crawlable, how images are stored and named, and how their content is structured. Having your own crawler allows you to regularly monitor competitors for changes. The analysis also involves reverse engineering what your competitor is doing well to identify ways to improve weighting of elements like page titles, descriptions, and headings on your own site.
PPC and how to create a successful campaignSMFB ENGINE
The document provides guidance on setting up an effective pay-per-click (PPC) campaign. It recommends segmenting campaigns based on products, audiences, languages, and geographies. Key aspects to focus on include identifying goals, researching keywords and competitors, using different match types and ad sizes for testing, and ensuring analytics are set up to track performance. Continuous optimization is emphasized as important to refine the campaign over time.
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
This document provides best practices for internal SEM teams. It discusses the challenges internal teams face from competing departments and executives. It emphasizes that being clueless about SEM is no excuse and teams need skills in marketing, technology, analytics, and reporting. The document discusses different reporting structures for teams like embedded, external internal, and matrixed. It also covers the roles of teams as dedicated practitioners, SMEs with mixed roles, and vendor managers. Finally, it provides tips for solo practitioners to emphasize SEM, train others, and outsource work as needed.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Call me 9040963354
WhatsApp 9040963354
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Filthy Linking Rich: Driving the Right Traffic to your Site
Link building is a core component of SEO. You still need links in order to rank well and drive targeted traffic. This session will cover how links currently influence the algorithms, and will show you how to build links through social media and content generation. It will also address:
Free and paid linking tools.
Issues that may affect how your pages rank.
Foundational, media, and universal link-building tactics
Global search engine marketing - HaukssonSMFB ENGINE
This document provides nuggets of knowledge about global search engine marketing and ecommerce. It begins with the author's background and experience in search engine marketing. It then discusses opportunities in online marketing worldwide and provides tips for specific regions and languages. Key points include using country-specific domains, localizing content for different cultures and languages, and avoiding direct translations which can cause confusion. Mistakes to avoid include forgetting regional slang terms, assuming the same words have identical meanings across languages, and using auto-translated text without review by a native speaker.
The document discusses duplicate content issues and how to diagnose them. It notes that nearly every site has some degree of duplicate content due to content management systems and lazy writing. Some ways to identify duplicate content include using tools like Xenu and Copyscape to crawl sites and identify duplicated pages, searching your site's content on Google, and checking for duplicated content across different country-specific domains. The causes of duplicate content include development sites being open to crawling, shared content not being properly attributed, image and content plagiarism, issues with redirects, and repetitive or automated content.
This document discusses enterprise SEO strategies and provides a case study of work done with Fujitsu. It contains the following key points:
1) The basics of enterprise SEO include evaluating a company's CMS for issues, creating optimized content regularly, and using analytics to make data-driven decisions.
2) For Fujitsu, the SEO work focused on technical optimizations and building external links through link baiting. The goal was to increase Fujitsu's visibility for key phrases like "IT services".
3) The work resulted in Fujitsu ranking number one for "IT services" on Google UK and number three for "IT solutions", significantly improving their search visibility and brand recognition in the UK
Search, PR and the Social Butterfly session at SES in New York.
Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment
Solution: A multilingual multi-channel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches.
Implementation: New web site was launched, unique content was written and distributed in 7 languages focusing on key stakeholders such as journalists, travel agents and the general traveller raising awareness of Iceland.
Results: Information about inspired by Iceland was viewed over one hundred million times through this multi channel multi lingual approach. First numbers in Q1 2011 indicate a growth year on year in bookings and the season is just starting.
Following screenshots illustrate the impact
This document discusses strategies for optimizing eCommerce websites for search engine optimization. It outlines the large opportunity in the global search engine market and steady growth of online sales. The key aspects discussed are optimizing product pages, such as including product names in titles, images, and URLs. Other tips include differentiating pages for different product colors and sizes, addressing local keywords, and diversifying content on product pages. The document also discusses mapping digital assets, social media strategies, optimizing site navigation and internal linking, and using web analytics.
Hauksson seo competitive analysis - finalSMFB ENGINE
The document discusses performing a competitive analysis of other websites for SEO purposes. It recommends crawling a competitor's site to analyze factors like whether their files are crawlable, how images are stored and named, and how their content is structured. Having your own crawler allows you to regularly monitor competitors for changes. The analysis also involves reverse engineering what your competitor is doing well to identify ways to improve weighting of elements like page titles, descriptions, and headings on your own site.
PPC and how to create a successful campaignSMFB ENGINE
The document provides guidance on setting up an effective pay-per-click (PPC) campaign. It recommends segmenting campaigns based on products, audiences, languages, and geographies. Key aspects to focus on include identifying goals, researching keywords and competitors, using different match types and ad sizes for testing, and ensuring analytics are set up to track performance. Continuous optimization is emphasized as important to refine the campaign over time.
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
This document provides best practices for internal SEM teams. It discusses the challenges internal teams face from competing departments and executives. It emphasizes that being clueless about SEM is no excuse and teams need skills in marketing, technology, analytics, and reporting. The document discusses different reporting structures for teams like embedded, external internal, and matrixed. It also covers the roles of teams as dedicated practitioners, SMEs with mixed roles, and vendor managers. Finally, it provides tips for solo practitioners to emphasize SEM, train others, and outsource work as needed.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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2. SEMPO IN
NUMBERS
• SEMPO represents thousands of Search
Marketing professionals around the
globe.
• We were founded as a nonprofit
organization in 2003.
• SEMPO currently has 13 elected
Directors of the Board, and a stellar
Board of Advisors.
3. THE
BENEFIT'S
• Tap into free Webinars and Hangouts
held by industry leaders such and search
engine representatives
– Attend monthly Professional and
101 Webinars – and get access to
online archives – for free
• Get access to reports such as the Salary
Survey Results and State of Search and
Digital Survey
• Get discounts or even free access to
conferences, tradeshows
4. AND EVEN
MORE
BENEFITS
• Build Your Brand
• Get noticed in online Member Directory
and online community
• Get leads through Lead Generation
Request Services program
• Participate in Speaker’s Bureau
• Participate in committees and special
interest groups
• Post job openings on SEMPO Job Board*
• Author articles for SEMPO Newsletter and
add resources to Resource Library*
• Present SEMPO educational webinar*
5. THE COST
• Individual members are $125
– Students $39
• Circle Level $5,000
– Includes all benefits noted above,
PLUS "unlimited” number of
individual memberships, company
name and link to website on SEMPO
homepage. Join Now.
• General Level $1,000
– Includes all benefits noted above,
PLUS up to 5 individual
memberships. Join Now.