SlideShare a Scribd company logo
2011   10   27
30


                                                                                    Index→
   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   2

2011   10   27
Index
                 0.

                 1.

                 2.   NOW

                 3.

                 4.

                 5.
   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   3

2011   10   27
Index
                 0.

                 1.

                 2.   NOW

                 3.

                 4.

                 5.
   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   4

2011   10   27
0.


   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   5

2011   10   27
facebook : mizuki nozue
                       twitter : @mizukinozue

                                                                                                                    →
   2011     10   24             cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   6

2011   10   27
→




                                                                                                          →
   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   7

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   8

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   9

2011   10   27
13




                                                                                                          →
   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   10

2011   10   27
→
   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   11

2011   10   27
g-Developer
                                                               220
                      1
                          2011.10.21


        7 24
   2011     10   24                    cayto inc.   108-0072    6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   12

2011   10   27
Index
       0    .                    ←
       1    .                     ←
       2    .             NOW

       3    .




       4    .




       5    .
                                                                                                                    →
   2011     10       24         cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   13

2011   10       27
1.


   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   14

2011   10   27
1              8.3
       96              1


   2011     10   24         cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   15

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   16

2011   10   27
25

   2011     10   24   cayto inc.   108-0072                                               Gartner 2011/AUG/0317
                                              6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/

2011   10   27
2011                4-6                                          Android iOS
   740,000

   76%                Gartner 2011/AUG/03




                                                                                                                                 →
   2011     10   24                         cayto inc.   108-0072    6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   18

2011   10   27
1                     8.3


                                                               Android(43.4%)
                                                                                       Symbian(22.1%)
                                                                                  iOS(18.2%)
                                                            Research In Motion(11.7%)
  OS                                                                      Baba(1.9%)
                                                                      Microsoft(1.6%)
                      Android                                                  (1.0%)
                                                                                                   Gartner 2011/AUG/03
   2011     10   24             cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/    19

2011   10   27
Android Market + App store
                      600 1200
                               Android                  449,177
                                                    iOS 481,724
                                                                                                           giveApp
   2011     10   24         cayto inc.   108-0072    6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/       20

2011   10   27
96             1



   2011     10   24       cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   21

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   22

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   23

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   24

2011   10   27
Android




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   25

2011   10   27
Android

       80%
       100DL
   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   26

2011   10   27
Android

       260
                      100DL

       26,000

   2011     10   24           cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   27

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   28

2011   10   27
→
   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   29

2011   10   27
BP                           2




   2011     10   24   cayto inc.   108-0072       6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   30

2011   10   27
1

                 23.0%
                 11.7%
       2
                 17.2%
                 11.7%
                 4.1%
       3

                 13.0%
   2011     10
                 23.8%
                 24      cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/
                                                                                                             →
                                                                                                             31

2011   10   27
40



   2011     10   24   cayto inc.   108-0072
                                                                                 2
                                              6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/
                                                                                                          →
                                                                                                          32

2011   10   27
2.                           NOW




   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   33

2011   10   27
2011     10   24
                      AD
                       cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/
                                                                                                           →
                                                                                                           34

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   35

2011   10   27
(0)                  15/click




   2011     10   24              cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   35

2011   10   27
(0)                  15/click
 (1)




   2011     10   24              cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   35

2011   10   27
(0)                  15/click
 (1)
 (2)




   2011     10   24              cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   35

2011   10   27
(0)                  15/click
 (1)
 (2)
 (3)



   2011     10   24              cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   35

2011   10   27
1




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   36

2011   10   27
1
   2,000 /DL


   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   36

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   37

2011   10   27
(0)                  7.5/click




   2011     10   24           cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   37

2011   10   27
(0)                  7.5/click

  (1)SDK




   2011     10   24           cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   37

2011   10   27
(0)                  7.5/click

  (1)SDK

  (2)SSP




   2011     10   24           cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   37

2011   10   27
(0)                  7.5/click

  (1)SDK

  (2)SSP


  (3)

   2011     10   24           cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   37

2011   10   27
CTR                      0.1 0.3%
                      1,000imp




                                                                                                           →
   2011     10   24    cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   38

2011   10   27
CTR                            0.1 0.3%
                            1,000imp
                      7.5    21.5


                                                                                                                 →
   2011     10   24          cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   38

2011   10   27
AD




   2011     10   24    cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   39

2011   10   27
CPC




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   40

2011   10   27
CPI



   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   41

2011   10   27
iOS




                      ↓

   2011     10   24       cayto inc.   108-0072
                                                         Android
                                                  6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/
                                                                                                              →
                                                                                                              42

2011   10   27
Android




                      iOS

   2011     10   24              cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   43

2011   10   27
Android




                  (1)




                        iOS

   2011     10   24                cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   43

2011   10   27
Android




                  (1)
                  (2)



                        iOS

   2011     10   24                cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   43

2011   10   27
Android




                  (1)
                  (2)
                  (3)


                        iOS

   2011     10   24                cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   43

2011   10   27
Android




                  (1)
                  (2)
                  (3)
                  (4)

                        iOS

   2011     10   24                cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   43

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   44

2011   10   27
3.


   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   45

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   46

2011   10   27
4.


   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   47

2011   10   27
(1)



 (2)




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   48

2011   10   27
CPC




   2011     10   24   cayto inc.   108-0072    6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   49

2011   10   27
Touch the Numbers

                  →
                  →                 (imp)




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   50

2011   10   27
→
                  →
                  →




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   51

2011   10   27
→
   2011     10   24       cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   52

2011   10   27
giveApp




   2011     10   24             cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   53

2011   10   27
giveApp




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   54

2011   10   27
×
   giveApp




   2011     10   24       cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   54

2011   10   27
×
   giveApp




                      ×
   2011     10   24       cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   54

2011   10   27
×
   giveApp




                      ×
   2011     10   24       cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   54

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   55

2011   10   27
giveApp API

   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   55

2011   10   27
giveApp API




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   56

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   57

2011   10   27
giveApp API



   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   58

2011   10   27
giveApp API



   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   58

2011   10   27
giveApp API




   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   59

2011   10   27
giveApp API




                        UP↑

   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   59

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   60

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   61

2011   10   27
giveApp API




   2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   62

2011   10   27
5.


   2011     10   24        cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   63

2011   10   27
Smartphone Ads
                      iPhone Android




                                                                         :



                                                                    ¥2,800-(                                  )




   2011     10   24                    cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   64

2011   10   27
one more thing...


   2011     10   24          cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   65

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   66

2011   10   27
2011     10   24   cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   67

2011   10   27
facebook : mizuki nozue
                       twitter : @mizukinozue

                              
                                     ⽷糸            




   2011     10   24              cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   68

2011   10   27
http://android.giveapp.jp/

 http://www.giveapp.jp/

 http://www.itmedia.co.jp/news/articles/1108/12/news015.html

 http://www.rbbtoday.com/article/2011/05/30/77374.html




  Smartphone Ads
  iPhone Android




   2011     10   24                                            cayto inc.   108-0072   6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/   69

2011   10   27

More Related Content

Featured

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
Erica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Saba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
Simplilearn
 

Featured (20)

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 

Seminor20111024 4

  • 1. 2011 10 27
  • 2. 30 Index→ 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 2 2011 10 27
  • 3. Index 0. 1. 2. NOW 3. 4. 5. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 3 2011 10 27
  • 4. Index 0. 1. 2. NOW 3. 4. 5. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 4 2011 10 27
  • 5. 0. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 5 2011 10 27
  • 6. facebook : mizuki nozue twitter : @mizukinozue → 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 6 2011 10 27
  • 7. → 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 7 2011 10 27
  • 8. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 8 2011 10 27
  • 9. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 9 2011 10 27
  • 10. 13 → 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 10 2011 10 27
  • 11. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 11 2011 10 27
  • 12. g-Developer 220 1 2011.10.21 7 24 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 12 2011 10 27
  • 13. Index 0 . ← 1 . ← 2 . NOW 3 . 4 . 5 . → 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 13 2011 10 27
  • 14. 1. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 14 2011 10 27
  • 15. 1 8.3 96 1 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 15 2011 10 27
  • 16. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 16 2011 10 27
  • 17. 25 2011 10 24 cayto inc. 108-0072 Gartner 2011/AUG/0317 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 2011 10 27
  • 18. 2011 4-6 Android iOS 740,000 76% Gartner 2011/AUG/03 → 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 18 2011 10 27
  • 19. 1 8.3 Android(43.4%) Symbian(22.1%) iOS(18.2%) Research In Motion(11.7%) OS Baba(1.9%) Microsoft(1.6%) Android (1.0%) Gartner 2011/AUG/03 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 19 2011 10 27
  • 20. Android Market + App store 600 1200 Android 449,177 iOS 481,724 giveApp 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 20 2011 10 27
  • 21. 96 1 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 21 2011 10 27
  • 22. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 22 2011 10 27
  • 23. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 23 2011 10 27
  • 24. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 24 2011 10 27
  • 25. Android 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 25 2011 10 27
  • 26. Android 80% 100DL 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 26 2011 10 27
  • 27. Android 260 100DL 26,000 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 27 2011 10 27
  • 28. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 28 2011 10 27
  • 29. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 29 2011 10 27
  • 30. BP 2 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 30 2011 10 27
  • 31. 1 23.0% 11.7% 2 17.2% 11.7% 4.1% 3 13.0% 2011 10 23.8% 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ → 31 2011 10 27
  • 32. 40 2011 10 24 cayto inc. 108-0072 2 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ → 32 2011 10 27
  • 33. 2. NOW 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 33 2011 10 27
  • 34. 2011 10 24 AD cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ → 34 2011 10 27
  • 35. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 35 2011 10 27
  • 36. (0) 15/click 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 35 2011 10 27
  • 37. (0) 15/click (1) 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 35 2011 10 27
  • 38. (0) 15/click (1) (2) 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 35 2011 10 27
  • 39. (0) 15/click (1) (2) (3) 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 35 2011 10 27
  • 40. 1 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 36 2011 10 27
  • 41. 1 2,000 /DL 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 36 2011 10 27
  • 42. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 37 2011 10 27
  • 43. (0) 7.5/click 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 37 2011 10 27
  • 44. (0) 7.5/click (1)SDK 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 37 2011 10 27
  • 45. (0) 7.5/click (1)SDK (2)SSP 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 37 2011 10 27
  • 46. (0) 7.5/click (1)SDK (2)SSP (3) 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 37 2011 10 27
  • 47. CTR 0.1 0.3% 1,000imp → 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 38 2011 10 27
  • 48. CTR 0.1 0.3% 1,000imp 7.5 21.5 → 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 38 2011 10 27
  • 49. AD 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 39 2011 10 27
  • 50. CPC 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 40 2011 10 27
  • 51. CPI 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 41 2011 10 27
  • 52. iOS ↓ 2011 10 24 cayto inc. 108-0072 Android 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ → 42 2011 10 27
  • 53. Android iOS 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 43 2011 10 27
  • 54. Android (1) iOS 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 43 2011 10 27
  • 55. Android (1) (2) iOS 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 43 2011 10 27
  • 56. Android (1) (2) (3) iOS 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 43 2011 10 27
  • 57. Android (1) (2) (3) (4) iOS 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 43 2011 10 27
  • 58. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 44 2011 10 27
  • 59. 3. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 45 2011 10 27
  • 60. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 46 2011 10 27
  • 61. 4. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 47 2011 10 27
  • 62. (1) (2) 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 48 2011 10 27
  • 63. CPC 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 49 2011 10 27
  • 64. Touch the Numbers → → (imp) 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 50 2011 10 27
  • 65. → → 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 51 2011 10 27
  • 66. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 52 2011 10 27
  • 67. giveApp 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 53 2011 10 27
  • 68. giveApp 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 54 2011 10 27
  • 69. × giveApp 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 54 2011 10 27
  • 70. × giveApp × 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 54 2011 10 27
  • 71. × giveApp × 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 54 2011 10 27
  • 72. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 55 2011 10 27
  • 73. giveApp API 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 55 2011 10 27
  • 74. giveApp API 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 56 2011 10 27
  • 75. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 57 2011 10 27
  • 76. giveApp API 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 58 2011 10 27
  • 77. giveApp API 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 58 2011 10 27
  • 78. giveApp API 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 59 2011 10 27
  • 79. giveApp API UP↑ 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 59 2011 10 27
  • 80. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 60 2011 10 27
  • 81. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 61 2011 10 27
  • 82. giveApp API 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 62 2011 10 27
  • 83. 5. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 63 2011 10 27
  • 84. Smartphone Ads iPhone Android : ¥2,800-( ) 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 64 2011 10 27
  • 85. one more thing... 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 65 2011 10 27
  • 86. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 66 2011 10 27
  • 87. 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 67 2011 10 27
  • 88. facebook : mizuki nozue twitter : @mizukinozue    ⽷糸    2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 68 2011 10 27
  • 89. http://android.giveapp.jp/ http://www.giveapp.jp/ http://www.itmedia.co.jp/news/articles/1108/12/news015.html http://www.rbbtoday.com/article/2011/05/30/77374.html Smartphone Ads iPhone Android 2011 10 24 cayto inc. 108-0072 6-21-4 T 03 5475 3385 F 03 5475 3386 http://www.cayto.jp/ 69 2011 10 27